{"id":1666,"date":"2022-02-09T12:06:09","date_gmt":"2022-02-09T11:06:09","guid":{"rendered":"https:\/\/botnation.ai\/site\/?p=1666"},"modified":"2026-03-18T13:04:00","modified_gmt":"2026-03-18T12:04:00","slug":"analyse-chatbot","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/analyse-chatbot\/","title":{"rendered":"Analyze the performance of your chatbot with Botnation"},"content":{"rendered":"<p>How do you know if <a href=\"\/en\/chatbot-definition\/\">your chatbot<\/a> is performing well? Does it meet the needs of users? And above all, how to improve it? We will see below a list of essential performance indicators and where to find them on our platform.<\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/analyse-chatbot\/#VOLUME_OF_ACTIVITY\" >VOLUME OF ACTIVITY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/analyse-chatbot\/#INTERACTION_RATE\" >INTERACTION RATE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/analyse-chatbot\/#TRANSFORMATION_RATE\" >TRANSFORMATION RATE<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/analyse-chatbot\/#Buttons_and_Quick_Replies\" >Buttons and Quick Replies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/en\/analyse-chatbot\/#Sequences\" >Sequences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/en\/analyse-chatbot\/#Sequence_of_sequences\" >Sequence of sequences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botnation.ai\/en\/analyse-chatbot\/#PERFORMANCE_OF_ARTIFICIAL_INTELLIGENCE\" >PERFORMANCE OF ARTIFICIAL INTELLIGENCE<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botnation.ai\/en\/analyse-chatbot\/#Non-response_rate\" >Non-response rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botnation.ai\/en\/analyse-chatbot\/#Recurring_errors\" >Recurring errors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botnation.ai\/en\/analyse-chatbot\/#Frequently_asked_questions\" >Frequently asked questions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botnation.ai\/en\/analyse-chatbot\/#QUALITATIVE_INDICATORS\" >QUALITATIVE INDICATORS<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"volume-d-activite\"><span class=\"ez-toc-section\" id=\"VOLUME_OF_ACTIVITY\"><\/span>VOLUME OF ACTIVITY<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The number of unique users of your chatbot is the first performance indicator of your chatbot.<br>The cumulative total is visible from the dashboard on the cartridge of your chatbot.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/02\/image-10.png.webp\" alt=\"\" class=\"wp-image-1753\"><\/figure>\n<\/div>\n\n\n<p>You can see its evolution by day \/ week \/ month \/ year in the Statistics tab.<br>This is where you can see if an advertising campaign or chatbot improvements have had the desired impact.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/02\/image-11-1024x596.png.webp\" alt=\"\" class=\"wp-image-1756\" width=\"813\" height=\"472\"><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"taux-d-interaction\"><span class=\"ez-toc-section\" id=\"INTERACTION_RATE\"><\/span>INTERACTION RATE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What we are trying to analyze here is <strong>user engagement.<\/strong> On Botnation this is shown by the graph of the volume of incoming and outgoing messages from your chatbot in the Statistics tab.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/02\/image-12.png.webp\" alt=\"\" class=\"wp-image-1758\" width=\"701\" height=\"638\"><\/figure>\n<\/div>\n\n\n<p>The ratio between these two indicators is variable depending on the nature of your chatbot (some are more talkative than others). What matters most is that they evolve in a constant and regular way.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"taux-de-transformation\"><span class=\"ez-toc-section\" id=\"TRANSFORMATION_RATE\"><\/span>TRANSFORMATION RATE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is about measuring the success rate of a given action, whether it is the visit of a sequence, the simple click of a button or the completion of a form.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"boutons-et-reponses-rapides\"><span class=\"ez-toc-section\" id=\"Buttons_and_Quick_Replies\"><\/span>Buttons and Quick Replies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To identify whether a button has been clicked, Botnation offers statistics directly visible in the build interface. You will know the performance of each button or quick response: number of views and clicks.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/02\/image-4.png.webp\" alt=\"\" class=\"wp-image-1421\"><\/figure><\/div>\n\n\n\n<p>To improve the performance of a button you can use Botnation\u2019s <strong>AB Testing<\/strong> features by pitting multiple BOMs against each other and\/or changing the display order. You can then compare and optimize yourself or let <a href=\"https:\/\/botnation.ai\/en\/department-var-chatbot\/\">the chatbot do it automatically with<\/a> the option \u201cOptimized by AI. This also works with carousels.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/02\/image-13-1024x264.png.webp\" alt=\"\" class=\"wp-image-1760\"><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/help.botnation.ai\/en\/articles\/1295722-chatbot-a-b-testing-optimizations\" target=\"_blank\" rel=\"noreferrer noopener\">\u25ba Learn more about A\/B Testing<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sequences\"><span class=\"ez-toc-section\" id=\"Sequences\"><\/span>Sequences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the construction interface you will also find the number of visits of a sequence.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/02\/image-14.png.webp\" alt=\"\" class=\"wp-image-1762\"><\/figure>\n<\/div>\n\n\n<p>But to follow the evolution of the volume of visits of a sequence, the best is to add <strong>Trackers<\/strong> whose graphs will be visible in the Statistics tab.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/02\/image-15.png.webp\" alt=\"\" class=\"wp-image-1764\" width=\"661\" height=\"532\"><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/help.botnation.ai\/en\/articles\/4535958-the-tracking-stats\" target=\"_blank\" rel=\"noreferrer noopener\">\u25ba Learn more about Trackers<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"enchainement-de-sequences\"><span class=\"ez-toc-section\" id=\"Sequence_of_sequences\"><\/span>Sequence of sequences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We will speak here of <strong>conversion funnels<\/strong> or <strong>Funnels<\/strong>. This feature allows you to have detailed statistics to follow the volume of visits of a sequence (e.g. to know which question of a form users answer).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/downloads.intercomcdn.com\/i\/o\/398119844\/5de63ab14cc6bdf31aa3391e\/les_funnels.jpg.webp\" alt=\"the funnels\"><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/help.botnation.ai\/en\/articles\/5594766-statistics-the-conversion-funnels\" target=\"_blank\" rel=\"noreferrer noopener\">\u25ba Learn more about Funnels<\/a><\/p>\n\n\n\n<p><em><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-light-green-cyan-color\"><strong>Tips: The main data in the Statistics tab can be exported to Excel.<\/strong><\/mark><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"performances-de-l-intelligence-artificielle\"><span class=\"ez-toc-section\" id=\"PERFORMANCE_OF_ARTIFICIAL_INTELLIGENCE\"><\/span>PERFORMANCE OF ARTIFICIAL INTELLIGENCE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is about measuring a crucial element: the efficiency of your chatbot\u2019s AI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"taux-de-non-reponse\"><span class=\"ez-toc-section\" id=\"Non-response_rate\"><\/span>Non-response rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This graph, which can be found in the Statistics tab, shows the number of times the chatbot has failed to respond to the user. Obviously, this is a statistic that we try to keep as low as possible.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/02\/image-16.png.webp\" alt=\"\" class=\"wp-image-1766\" width=\"660\" height=\"555\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"erreurs-recurrentes\"><span class=\"ez-toc-section\" id=\"Recurring_errors\"><\/span>Recurring errors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To find out which requests have set your chatbot at fault, this is done in the AI tab under <strong>Recommendation Engine<\/strong>. As the name suggests, not only will you find the details of the requests classified by order of recurrence but also suggestions for improving your AI.<br>This is where you\u2019ll see if it\u2019s enough to simply add new AI rules or create new content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/botnation.intercom-attachments-7.com\/i\/o\/327525571\/4b590a917526572e8ef4f299\/dLwC1_hldAeh4hPDs9F-QdMi4ciZYbTwxEz5R5oHPNC3v_YI6lqpQzflbfLX-3xAuNqc6JTDUCrCrEUbZxlvDYEEY7Y8koLKsz0fM4i_qYvPWUCFUjL1eAKWLiwrhCRBMpltp1b4?expires=1619262000&amp;signature=b37bce248651ac081d6cb5df43314cfbf068169a9e137e9f316defa4369d7758\" alt=\"\"><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/help.botnation.ai\/en\/articles\/5947879-recommendation-engine\" target=\"_blank\" rel=\"noreferrer noopener\">\u25ba Learn more about the Recommendation Engine<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"questions-frequentes\"><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To know the most frequent requests made to your chatbot, Botnation offers a visual solution: <strong>the Word Cloud<\/strong>. By hovering your mouse over a word you will know how many times it has been used in the selected time period.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/02\/image-17.png.webp\" alt=\"\" class=\"wp-image-1768\" width=\"699\" height=\"620\"><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"indicateurs-qualitatifs\"><span class=\"ez-toc-section\" id=\"QUALITATIVE_INDICATORS\"><\/span>QUALITATIVE INDICATORS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Beyond quantitative indicators, the best way to know if your chatbot is appreciated by your users is to conduct a <strong>satisfaction survey<\/strong>. A few questions at the end of the course will give you more information. On Botnation it is very easy to implement thanks to our exclusive <strong>survey<\/strong> features.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/02\/image-18.png.webp\" alt=\"\" class=\"wp-image-1770\"><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">\u2013<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<p>As you can see, Botnation has all the tools you need to analyze your chatbot\u2019s performance and help it grow. Our advice for an optimal chatbot: do this analysis at least once a month.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>How do you know if your chatbot is performing well? Does it meet the needs of users? And above all, how to improve it? We will see below a list of essential performance indicators and where to find them on our platform. VOLUME OF ACTIVITY The number of unique users of your chatbot is the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":17589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[362],"tags":[364],"class_list":["post-1666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbot-en","tag-top-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/1666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=1666"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/1666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/17589"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=1666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=1666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=1666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}