{"id":26775,"date":"2022-02-07T09:57:47","date_gmt":"2022-02-07T08:57:47","guid":{"rendered":"https:\/\/botnation.ai\/site\/?p=1657"},"modified":"2026-03-18T16:58:17","modified_gmt":"2026-03-18T15:58:17","slug":"chatbot-e-commerce-pepixterie","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/chatbot-e-commerce-pepixterie\/","title":{"rendered":"The chatbot, e-commerce&#8217;s ally of choice &#8211; Interview with Anne-Laure Billion du Plan, founder of La P\u00e9pixterie"},"content":{"rendered":"<p>We\u2019ve always said it: the chatbot is an indispensable tool and a <a href=\"https:\/\/botnation.ai\/en\/chatbot-ecommerce\/\">true ally for e-commerce issues<\/a>. A chatbot can take the load off customer service, ensure lead collection and help your web users choose items as a personal shopper of choice. Anne-Laure Billion du Plan, founder of the La P\u00e9pixterie website, has been a Botnation customer for over 2 years, and has created an intuitive chatbot to help her customers find the handbag of their dreams!  <\/p>\n\n<p>We interviewed Anne-Laure to present this perfectly constructed <a href=\"https:\/\/botnation.ai\/en\/chatbot-for-hotel\/\">use case and chatbot<\/a>, and share her lessons learned. In this interview, she explains how she put the chatbot\u2019s features into practice to turn it into an effective personal assistant. Read on, there are plenty of lessons to be learned!  <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/chatbot-e-commerce-pepixterie\/#Introduce_yourself_and_your_company\" >Introduce yourself and your company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/chatbot-e-commerce-pepixterie\/#What_issues_did_you_face_before_launching_your_chatbot\" >What issues did you face before launching your chatbot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/chatbot-e-commerce-pepixterie\/#How_did_you_come_to_the_conclusion_that_a_chatbot_would_meet_these_needs\" >How did you come to the conclusion that a chatbot would meet these needs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/chatbot-e-commerce-pepixterie\/#Why_choose_Botnation\" >Why choose Botnation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/en\/chatbot-e-commerce-pepixterie\/#How_did_you_build_the_chatbot_What_was_the_creation_process\" >How did you build the chatbot? What was the creation process?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/en\/chatbot-e-commerce-pepixterie\/#Have_you_seen_any_initial_results\" >Have you seen any initial results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botnation.ai\/en\/chatbot-e-commerce-pepixterie\/#Would_you_have_any_advice_for_a_company_that_also_wants_to_launch_a_chatbot\" >Would you have any advice for a company that also wants to launch a chatbot?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"presentez-vous-et-votre-entreprise\"><span class=\"ez-toc-section\" id=\"Introduce_yourself_and_your_company\"><\/span>Introduce yourself and your company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Anne-Laure Billion du Plan, founder of La P\u00e9pixterie.<\/p>\n\n<p>La P\u00e9pixterie is the first online concept-store for bags by emerging and committed designers for hedonistic city dwellers. We offer a selection of bags and accessories for women, men and young parents. We offer a selection of designer bags and accessories for women, men and young parents.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"quelles-etaient-vos-problematiques-avant-le-lancement-de-votre-chatbot\"><span class=\"ez-toc-section\" id=\"What_issues_did_you_face_before_launching_your_chatbot\"><\/span>What issues did you face before launching your chatbot?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>We wanted to offer a solution that would provide both ongoing customer service and personalized online assistance in finding your bag.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"comment-en-etes-vous-venue-a-la-conclusion-qu-un-chatbot-repondrait-a-ces-besoins\"><span class=\"ez-toc-section\" id=\"How_did_you_come_to_the_conclusion_that_a_chatbot_would_meet_these_needs\"><\/span>How did you come to the conclusion that a chatbot would meet these needs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>The chatbot is the ideal solution for us in <a href=\"https:\/\/botnation.ai\/en\/tips-catbot-efficient-and-performing\/\">improving customer relations<\/a> and a personalized digital experience because it enables :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>offer continuous, personalized online customer service with guided, personalized response paths based on customer responses and the use of AI.<\/li>\n\n\n\n<li>offer an online personal shopper to guide customers towards a selection of bags and accessories based on their current preferences and desires<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"pourquoi-avoir-choisi-la-solution-botnation\"><span class=\"ez-toc-section\" id=\"Why_choose_Botnation\"><\/span>Why choose Botnation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Good value for money, the possibility of having a chatbot in FR and EN, the pedagogical ergonomics of the configuration interface and the very fast, efficient online support in French, and very easy integration.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"comment-avez-vous-construit-le-chatbot-quel-a-ete-le-processus-de-creation\"><span class=\"ez-toc-section\" id=\"How_did_you_build_the_chatbot_What_was_the_creation_process\"><\/span>How did you build the chatbot? What was the creation process? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>I set up the tree structure of questions and question\/answer paths outside the tool before configuring the tool. Then I carried out test phases on short chatbot\/customer interaction sequences to improve my settings. In a second phase, in addition to guided questions\/answers, I integrated more AI into my chatbot by listing all possible customer questions\/keywords, in order to manage direct and occasional customer requests (Christmas gifts, summer trends\u2026).  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"avez-vous-pu-mesurer-des-premiers-resultats\"><span class=\"ez-toc-section\" id=\"Have_you_seen_any_initial_results\"><\/span>Have you seen any initial results?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>I was able to follow the use of the chatbot via the <a href=\"\/fr\/\">Botnation<\/a> interface.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"auriez-vous-quelques-conseils-a-donner-a-une-entreprise-qui-souhaite-egalement-lancer-un-chatbot\"><span class=\"ez-toc-section\" id=\"Would_you_have_any_advice_for_a_company_that_also_wants_to_launch_a_chatbot\"><\/span>Would you have any advice for a company that also wants to launch a chatbot?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>It\u2019s essential to start by defining your needs precisely, the aim being to ensure that the chatbot adds real value to the customer journey, rather than being just an accessory. In addition, it\u2019s important to compare the different tools on the market, taking into account all aspects of the tool (ease of parameterization, possibility of integration on website, social networks) and above all the support and live assistance modalities when setting up your first chatbot. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve always said it: the chatbot is an indispensable tool and a true ally for e-commerce issues. A chatbot can take the load off customer service, ensure lead collection and help your web users choose items as a personal shopper of choice. Anne-Laure Billion du Plan, founder of the La P\u00e9pixterie website, has been a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[392],"tags":[],"class_list":["post-26775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testimonials"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/26775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=26775"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/26775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/1581"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=26775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=26775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=26775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}