{"id":26793,"date":"2022-02-14T17:51:18","date_gmt":"2022-02-14T16:51:18","guid":{"rendered":"https:\/\/botnation.ai\/site\/?p=2333"},"modified":"2026-03-18T12:39:50","modified_gmt":"2026-03-18T11:39:50","slug":"chatbot-hubspot","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/chatbot-hubspot\/","title":{"rendered":"How to create a chatbot with Hubspot?"},"content":{"rendered":"<p>Do you want to retain more customers and make better sales? Having a <strong>chatbot <\/strong>on your website is essential. Indeed, when it comes to communicating effectively with visitors, this <strong>conversational marketing<\/strong> strategy is a must. Unfortunately, creating a robot on its platform is not easy. One of the tricks you can adopt to achieve this result is to use the HubSpot tool. Here\u2019s how to set up a chatbot with Hubspot.<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/chatbot-hubspot\/#Understanding_what_a_chatbot_is\" >Understanding what a chatbot is<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/chatbot-hubspot\/#Determine_the_channel_to_use\" >Determine the channel to use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/chatbot-hubspot\/#Explore_the_requests_of_Internet_users\" >Explore the requests of Internet users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/chatbot-hubspot\/#Identify_the_clients_need_and_its_implications\" >Identify the client\u2019s need and its implications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/en\/chatbot-hubspot\/#Opt_for_a_chatbot_creation_solution\" >Opt for a chatbot creation solution<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/en\/chatbot-hubspot\/#Create_a_robot_on_Hubspot\" >Create a robot on Hubspot<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botnation.ai\/en\/chatbot-hubspot\/#Create_a_chat_flow\" >Create a chat flow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botnation.ai\/en\/chatbot-hubspot\/#Configure_the_Hubspot_robot\" >Configure the Hubspot robot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botnation.ai\/en\/chatbot-hubspot\/#Define_the_chatbots_standard_responses\" >Define the chatbot\u2019s standard responses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botnation.ai\/en\/chatbot-hubspot\/#Define_the_conditions_for_the_end_of_the_chat\" >Define the conditions for the end of the chat<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botnation.ai\/en\/chatbot-hubspot\/#Create_a_Botnation_chatbot_and_connect_it_with_HubSpot_CRM\" >Create a Botnation chatbot and connect it with HubSpot CRM<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"comprendre-ce-qu-est-un-chatbot\"><span class=\"ez-toc-section\" id=\"Understanding_what_a_chatbot_is\"><\/span>Understanding what a chatbot is<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To create a <a href=\"https:\/\/botnation.ai\/en\/chatbot-definition\/\">chatbot<\/a> with HubSpot, you first need to understand what it\u2019s all about. In reality, it is a computer program capable of communicating with your <strong>website<\/strong> visitors just like a human being. To do this, it uses automatic and repetitive tasks.  <\/p>\n\n\n\n<p>However, this does not prevent it from succeeding in generating engagement with your website visitors. On the contrary, it has the particularity of offering users relevant and useful content. They will be able to interact <a href=\"https:\/\/botnation.ai\/en\/dynamics-crm\/\">with the chatbot<\/a> via chat platforms: Facebook Messenger, Twitter, WhatsApp, etc. So if you want to enjoy a better conversion rate, don\u2019t hesitate to adopt this <strong>marketing<\/strong> strategy.<\/p>\n\n\n\n<p>The chatbot is a very beneficial tool in the marketing policy of any company that wants to attract new prospects. This programmed bot improves <strong>the user experience<\/strong> and enhances customer relations. With this conversational agent, customers can easily access the desired information about the company.  <\/p>\n\n\n\n<p>Simply launch a query and the chatbot will deliver the appropriate answers. This, in an instantaneous way. This programmed bot is actually a <strong>conversational robot<\/strong> that can respond to your visitors and customers 24\/7. Implementing such a marketing strategy in your company will allow you to better meet the needs of your customers. This way, you can improve your quality of service.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/02\/ai-robot-using-computer-to-chat-with-customer-concept-of-chat-bot-1024x576.jpg.webp\" alt=\"\" class=\"wp-image-1402\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"determiner-le-canal-a-utiliser\"><span class=\"ez-toc-section\" id=\"Determine_the_channel_to_use\"><\/span>Determine the channel to use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before proceeding with <a href=\"https:\/\/botnation.ai\/en\/chatbot-creation\/\">chatbot creation<\/a>, you need to determine the channel on which you plan to deploy the bot. Indeed, websites are not the only channel that can receive this <strong>marketing<\/strong> tool. You can also install it on messaging applications such as Facebook Messenger, WhatsApp or Telegram.<\/p>\n\n\n\n<p>That said, you don\u2019t have to choose just any platform. The <strong>chatbot<\/strong> creation tool <strong>on HubSpot<\/strong> does not have integration capabilities for all communication channels. Make sure you choose platforms that are compatible with HubSpot and meet your business needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"explorer-les-requetes-des-internautes\"><span class=\"ez-toc-section\" id=\"Explore_the_requests_of_Internet_users\"><\/span>Explore the requests of Internet users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The next step is to explore the queries of Internet users. In reality, it is impossible to create a robot capable of generating relevant answers if you don\u2019t know exactly what visitors are looking for on the web. Before you go to HubSpot, take the time to do a thorough analysis to list <strong>user<\/strong><strong> needs<\/strong>. Only then can you create a profile of predefined responses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"identifier-le-besoin-du-client-et-ses-implications\"><span class=\"ez-toc-section\" id=\"Identify_the_clients_need_and_its_implications\"><\/span>Identify the client\u2019s need and its implications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you have explored the queries, you must be able to identify the customer\u2019s need with precision. Indeed, the chances that the user\u2019s intention is not reflected in the questions listed are quite slim. So don\u2019t hesitate to use the <strong>search results<\/strong> to determine what users are looking for. Afterwards, it will be necessary to discern what this implies. To do this, you can use <strong>natural language <\/strong>processing.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opter-pour-une-solution-de-creation-de-chatbot\"><span class=\"ez-toc-section\" id=\"Opt_for_a_chatbot_creation_solution\"><\/span>Opt for a chatbot creation solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/tools.webeditor.network\/attachments\/185edf6c-515c-4c01-8b6c-aedcb522de7f?lite=1\" alt=\"person on his or her cell phone\"><\/figure>\n\n\n\n<p>Now that you know the user\u2019s need and its implications, you can set up your company\u2019s chatbot. There are several ways to do this. Among these is the creation of the conversational robot directly on <strong>HubSpot<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"creer-un-robot-sur-hubspot\"><span class=\"ez-toc-section\" id=\"Create_a_robot_on_Hubspot\"><\/span>Create a robot on Hubspot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you choose to create your company\u2019s chatbot directly on HubSpot, you should know that it is not very complicated. Just follow a few steps and it\u2019s done.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"creer-un-chat-flow\"><span class=\"ez-toc-section\" id=\"Create_a_chat_flow\"><\/span>Create a chat flow<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>First, you need to create a <strong>Chat Flow<\/strong>. To do so, go to the interface of the tool. Then click on the \u201cConversations\u201d tab. In the latter you will see the Chat Flow option. Click on it and choose \u201cCreate a bot\u201d.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"configurer-le-robot-hubspot\"><span class=\"ez-toc-section\" id=\"Configure_the_Hubspot_robot\"><\/span>Configure the Hubspot robot<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Once this is done, you will have to configure <a href=\"https:\/\/botnation.ai\/en\/instagram-chatbot-api\/\">the <strong>chatbot <\/strong>you just created<\/a>. Enter the greeting to be displayed to start the discussion. It is essential that it be clear, simple and relevant. Then, choose the tone that the robot should use for the conversation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"definir-les-reponses-types-du-chatbot\"><span class=\"ez-toc-section\" id=\"Define_the_chatbots_standard_responses\"><\/span>Define the chatbot\u2019s standard responses<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The next step is to define the bot\u2019s <strong>typical responses<\/strong>. They should be quick, short and relevant to the topic at hand. Also, don\u2019t forget to give the customer the option to leave the conversation at any time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"definir-les-conditions-de-fin-du-chat\"><span class=\"ez-toc-section\" id=\"Define_the_conditions_for_the_end_of_the_chat\"><\/span>Define the conditions for the end of the chat<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Finally, you have to define the conditions for the end of the chat. As a rule, this is either<strong>user<\/strong> inactivity or irrelevant reactivity.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"creer-un-chatbot-de-botnation-et-le-connecter-avec-hubspot-crm\"><span class=\"ez-toc-section\" id=\"Create_a_Botnation_chatbot_and_connect_it_with_HubSpot_CRM\"><\/span>Create a Botnation chatbot and connect it with HubSpot CRM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To have a robot that can respond properly to user queries, you can also opt for the <strong>Botnation<\/strong> bot. In fact, it is very easy to develop. You do not need to use a programming language.  <\/p>\n\n\n\n<p>Moreover, it has the particularity of proposing <strong>very relevant answers<\/strong> to the customer\u2019s requests. So don\u2019t hesitate to create a Botnation chat for your company. In addition, it is possible to connect it with <a href=\"https:\/\/botnation.ai\/en\/hubspot-crm\/\">HubSpot CRM<\/a>. What are you waiting for to opt for this alternative?<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Do you want to retain more customers and make better sales? Having a chatbot on your website is essential. Indeed, when it comes to communicating effectively with visitors, this conversational marketing strategy is a must. Unfortunately, creating a robot on its platform is not easy. One of the tricks you can adopt to achieve this [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[362,367],"tags":[],"class_list":["post-26793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbot-en","category-integration-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/26793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=26793"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/26793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/1400"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=26793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=26793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=26793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}