{"id":26799,"date":"2022-08-26T11:55:25","date_gmt":"2022-08-26T09:55:25","guid":{"rendered":"https:\/\/botnation.ai\/site\/?p=3361"},"modified":"2026-03-18T12:41:40","modified_gmt":"2026-03-18T11:41:40","slug":"interactive-experience-with-dromardeche","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/interactive-experience-with-dromardeche\/","title":{"rendered":"Build an interactive experience with Dr\u00f4mArd\u00e8che"},"content":{"rendered":"<p>The tourist office of Dr\u00f4me-Ard\u00e8che is a forerunner in tourism and has been using its chatbot for 4 years. The chatbot allows the tourist office to create a real conversational and interactive experience with tourists, and communicate about the many activities and places that make up the region. We talked to Dimitri Sanial, who is behind the chatbot project, to get his advice and best practices. The exchange is rich in information that each botmaker can soak up before getting started!<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/interactive-experience-with-dromardeche\/#Introduce_yourself_and_your_company%E2%80%A6\" >Introduce yourself and your company\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/interactive-experience-with-dromardeche\/#What_were_your_issues_before_launching_your_chatbot\" >What were your issues before launching your chatbot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/interactive-experience-with-dromardeche\/#How_did_you_come_to_the_conclusion_that_a_chatbot_would_meet_these_needs\" >How did you come to the conclusion that a chatbot would meet these needs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/interactive-experience-with-dromardeche\/#Does_a_chatbot_have_a_place_in_the_tourism_sector\" >Does a chatbot have a place in the tourism sector?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/en\/interactive-experience-with-dromardeche\/#Why_did_you_choose_the_Botnation_solution\" >Why did you choose the Botnation solution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/en\/interactive-experience-with-dromardeche\/#How_did_you_build_the_chatbot_What_was_the_creative_process\" >How did you build the chatbot? What was the creative process?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botnation.ai\/en\/interactive-experience-with-dromardeche\/#Have_you_been_able_to_measure_the_first_results\" >Have you been able to measure the first results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botnation.ai\/en\/interactive-experience-with-dromardeche\/#Would_you_have_some_advice_for_a_company_that_also_wants_to_launch_a_chatbot\" >Would you have some advice for a company that also wants to launch a chatbot?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduce_yourself_and_your_company%E2%80%A6\"><\/span>Introduce yourself and your company\u2026<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I am Dimitri SANIAL, Development and Marketing Officer at the Porte de Dr\u00f4mArd\u00e8che Tourist Office. The Tourist Office Porte de Dr\u00f4mArd\u00e8che is located in Hauterives, a stone\u2019s throw away from the Ideal Palace of the Facteur Cheval, it is a site not to be missed in the Dr\u00f4me. We ensure the promotion of 34 communes between Dr\u00f4me and Ard\u00e8che but also other missions such as the reception of the visitors, a service of store of local products and ticket offices of sites, spectacles and activities organized by the Office and the accompaniment of the professionals of tourism, the communication via the web and the social networks.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_were_your_issues_before_launching_your_chatbot\"><\/span>What were your issues before launching your chatbot?<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Innovation and the desire to surprise is at the heart of the Tourist Office\u2019s DNA. We have always wanted to give our visitors an experience. We were the first tourist office to welcome our visitors with a Pepper robot, not to replace the tourist advisors at the office, but to generate a flow of visitors in the reception area and encourage us to recruit more staff. Our robot has thus made it possible to create and make live the experience of artificial intelligence. By creating a conversational agent, we wanted to create a fun tool to promote our destination.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_did_you_come_to_the_conclusion_that_a_chatbot_would_meet_these_needs\"><\/span>How did you come to the conclusion that a chatbot would meet these needs?<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The idea was to try to bring an answer to the visitors of our website outside the opening hours of the tourist office. The conversational agent, by its immediate and permanent reactivity, met the objective of continuous service and optimization of the 24-hour transformation. On our website we have a lot of content, either in the form of data from the apidae database or in the form of blog posts. The chatbot makes it easier to find certain content.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does_a_chatbot_have_a_place_in_the_tourism_sector\"><\/span>Does a chatbot have a place in the tourism sector?<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The human element is always at the heart of our tourist office\u2019s reception system. The chatbot doesn\u2019t try to replace it but offers a different and fun experience to the user. In the tourist offices, our job has evolved enormously, for some we are still considered as distributors of leaflets whereas we have a central role in the promotion of a territory and the accompaniment of professionals. We provide a lot of personalized advice to our visitors, offer products and activities and stores in our territory.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_did_you_choose_the_Botnation_solution\"><\/span>Why did you choose the Botnation solution?<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019ve been around the block a bit in creating conversational agents. We needed a solution that was simple and scalable to implement. As a tourist office, we also think about our impact and we chose <a href=\"\/en\/\">Botnation<\/a>, a French company, for its support in French but also for its reactivity and availability for the creation of the chatbot.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_did_you_build_the_chatbot_What_was_the_creative_process\"><\/span>How did you build the chatbot? What was the creative process?<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At the beginning, we thought about what our chatbot should be, the idea was to propose an inspirational <a href=\"https:\/\/botnation.ai\/en\/chatbot-templates\/\">chatbot<\/a>, linked to the desires or interests of our user. He also had to respond to recurring requests that may or may not appear on our website. So we thought about a scenario for the chatbot to create a decision tree. We also worked with the team to bring up recurring issues. We worked on giving a personality to this chatbot so that the experience would be fun to show that the visitor is talking with a virtual agent. We also gave her a face and a name: DANA. This little name, which reminds us of a famous song, has the advantage of being very short and easy to remember. What we are most proud of is that we were able to do it all in-house. The solution is also very scalable and allows you to test your scenarios. The chatbot is constantly improving as we adapt our responses based on feedback from our Internet users.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Have_you_been_able_to_measure_the_first_results\"><\/span>Have you been able to measure the first results?<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We have integrated the chatbot on <a href=\"https:\/\/www.autour-du-palais-ideal.fr\/\" rel=\"nofollow noopener\">our new website<\/a>. The chatbot has thus made it possible to increase the visibility of certain deeper pages. We consider it as a complementary channel to reach new prospects: the chatbot has a playful vocation and animation, the tone is rather light and even makes jokes to the visitors.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Would_you_have_some_advice_for_a_company_that_also_wants_to_launch_a_chatbot\"><\/span>Would you have some advice for a company that also wants to launch a chatbot?<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The solution allows anyone to create a custom chatbot rather easily, but I invite you to put your decision tree in the form of a table, even if it means going back and modifying the sequences. I also think it\u2019s important to explore all the solutions that Botnation provides and don\u2019t hesitate to call on the help of consultants to help you build your conversational agent. Think carefully about its identity to give a personality to its chatbot. Have your chatbot tested by your team and by the people around you.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>The Dr\u00f4mArd\u00e8che tourist office shares its advice for an efficient experiential chatbot.<\/p>\n","protected":false},"author":7,"featured_media":23033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[392],"tags":[],"class_list":["post-26799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testimonials"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/26799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=26799"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/26799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/23033"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=26799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=26799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=26799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}