{"id":3209,"date":"2022-05-30T11:31:13","date_gmt":"2022-05-30T09:31:13","guid":{"rendered":"https:\/\/botnation.ai\/site\/?p=3209"},"modified":"2026-03-18T16:44:48","modified_gmt":"2026-03-18T15:44:48","slug":"guide-marketing-viral","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/guide-marketing-viral\/","title":{"rendered":"What is the point of viral marketing?"},"content":{"rendered":"<p>Marketing has come a long way in recent years. It now uses modern tools and methods that apply to its new domain, digital! However, despite technological advances, word-of-mouth is still very much with us, even on the web. It\u2019s called viral marketing.   <\/p>\n\n<p><a href=\"https:\/\/botnation.ai\/en\/inbound-marketing\/\">Viral marketing involves<\/a> passing on a message from an initial recipient to other consumers (colleagues, relatives, friends, etc.). The offer spreads from one individual to another, like a \u201cvirus\u201d \u2013 hence the name! The recommendation of the offer can be spontaneous, where originality and innovation are the driving forces behind viral marketing, or induced via the sponsorship process.  <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/guide-marketing-viral\/#Definition_of_viral_marketing\" >Definition of viral marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/guide-marketing-viral\/#What_do_you_need_to_know_about_viral_marketing\" >What do you need to know about viral marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/guide-marketing-viral\/#How_to_create_a_viral_marketing_campaign\" >How to create a viral marketing campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/guide-marketing-viral\/#How_to_succeed_in_viral_marketing\" >How to succeed in viral marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definition_of_viral_marketing\"><\/span>Definition of viral marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>In fact, viral marketing is very simple. It involves recommending a brand or product<strong> to your<\/strong><strong>friends<\/strong><strong> and family<\/strong> by targeting a specific category of <a href=\"https:\/\/botnation.ai\/en\/inbound-marketing-methodology\/\">customers in a marketing campaign<\/a>. <\/p>\n\n<p>The receivers become disseminators, and the information spreads, like a virus! However, for <a href=\"https:\/\/botnation.ai\/en\/workflows-marketing-automation\/\">viral marketing to succeed<\/a>, the message must be strong and original enough to make the BUZZ. <\/p>\n\n<p>Social networks are the first area of application for viral marketing! Thanks to<strong> media content<\/strong> such as videos, images, share buttons and contests. <\/p>\n\n<p>Sometimes, users increase their chances in a contest or game by entering their friend\u2019s e-mail address (or @). And sometimes, we use paid referral systems (the user earns money by referring a friend). <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_do_you_need_to_know_about_viral_marketing\"><\/span>What do you need to know about viral marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>In a successful viral marketing campaign, product exposure isn\u2019t about buying advertising space \u2013 it\u2019s about the customers themselves!<\/p>\n\n<p>In fact, viral marketing already existed before the Internet. The Internet has simply <strong>optimized its use<\/strong> by facilitating the transmission of information through sharing. <\/p>\n\n<p>In fact, the \u201cshare\u201d button is the most important medium for viral marketing. There are two types of viral marketing. The first is based on various digital tools and media (social networks, e-mail, newsletters, etc.).  <\/p>\n\n<p>Depending on the content, share bars are integrated into corporate or brand websites, or any editorial content dealing with information.<\/p>\n\n<p>The second type corresponds to a real <a href=\"https:\/\/botnation.ai\/en\/top-5-mistakes-content-marketing\/\">marketing<\/a> strategy that uses creative  <strong>content<\/strong> to encourage the transmission of information. This is the case, for example, with publications that are original enough to be shared at high speed. The content must be sufficiently attractive to create the phenomenon of exponential dissemination.  <\/p>\n\n<p>The return on investment of viral marketing campaigns is very high, but their success remains uncertain.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_create_a_viral_marketing_campaign\"><\/span>How to create a viral marketing campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>While every marketer dreams of creating BUZZ with viral marketing, very few actually succeed! This is because viral marketing is an uncertain method, depending as it does on the <strong>reaction of Internet users<\/strong>, events, the timing of publications and so on. You always need a stroke of luck to succeed in your strategy! But this doesn\u2019t mean that viral marketing content is the fruit of chance! Not at all, it\u2019s the product of a grand strategy.    <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_succeed_in_viral_marketing\"><\/span>How to succeed in viral marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>There are several steps to a successful viral <a href=\"https:\/\/botnation.ai\/en\/agence-marketing-digital-2\/\">marketing strategy<\/a>. These include: <\/p>\n\n<ul class=\"wp-block-list\"><li>Determining the audience ;<\/li><li>Understanding <strong>audience behavior<\/strong>;<\/li><li>Build on positive feelings \u2026. Or on negative emotions! ;<\/li><li>Create original and creative content;<\/li><li>Study events and choose the right timing;<\/li><li>Using multimedia content ;<\/li><li>Encouraging sharing.<\/li><\/ul>\n\n<p>In conclusion, although viral marketing remains a simple marketing idea, it is nonetheless a real strategy that needs to be carefully studied to achieve good results, especially as this technique offers a good return on investment, usually with very little outlay.<\/p>\n\n<p>To create successful content, always turn to simplicity and creativity. You can get help from <strong>playful infographics,<\/strong> short videos, images, articles, editorial content and so on. Above all, don\u2019t forget to always stimulate your target audience\u2019s emotions.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing has come a long way in recent years. It now uses modern tools and methods that apply to its new domain, digital! However, despite technological advances, word-of-mouth is still very much with us, even on the web. It\u2019s called viral marketing. Viral marketing involves passing on a message from an initial recipient to other [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366],"tags":[],"class_list":["post-3209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/3209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=3209"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/3209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/3199"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=3209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=3209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=3209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}