{"id":398,"date":"2026-03-18T18:30:33","date_gmt":"2026-03-18T17:30:33","guid":{"rendered":"https:\/\/botnation.ai\/site\/marketing-social-networks\/"},"modified":"2026-03-18T18:35:26","modified_gmt":"2026-03-18T17:35:26","slug":"marketing-social-networks","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/marketing-social-networks\/","title":{"rendered":"Marketing on social networks: how does it work?"},"content":{"rendered":"<p><strong>Social networks <\/strong>have been around since the 2000s. Today, everyone has at least one account on a social network such as Facebook, Instagram or YouTube. <\/p>\n\n<p>This intensive use of social networks is opening up new opportunities for companies that now have a real digital presence. As a result, new disciplines are emerging, such as <a href=\"https:\/\/botnation.ai\/en\/grand-prix-social-media\/\">social media<\/a> marketing, which is opening up many new jobs too. In this article, you\u2019ll find out all about<strong> social media marketing<\/strong>.  <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/marketing-social-networks\/#Defining_social_network_marketing\" >Defining social network marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/marketing-social-networks\/#The_use_of_social_networks_in_Social_Media_Marketing\" >The use of social networks in Social Media Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/marketing-social-networks\/#Social_network_marketing_on_Facebook\" >Social network marketing on Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/marketing-social-networks\/#Social_media_marketing_on_Instagram\" >Social media marketing on Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/en\/marketing-social-networks\/#Social_network_marketing_on_Linked-in\" >Social network marketing on Linked-in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/en\/marketing-social-networks\/#Social_network_marketing_on_TikTok\" >Social network marketing on TikTok<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botnation.ai\/en\/marketing-social-networks\/#What_are_the_benefits_of_social_network_marketing\" >What are the benefits of social network marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Defining_social_network_marketing\"><\/span>Defining social network marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>The definition of social network marketing is pretty straightforward: it\u2019s all the marketing actions a brand or company undertakes on social networks. However, it\u2019s important to remember that it\u2019s not just about applying conventional marketing techniques. <\/p>\n\n<p>In fact, social network marketing encompasses many areas of action:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>community management<\/strong>: this involves animating and managing the brand\u2019s various social networks, where real communities are created, as well as managing messaging on the networks;<\/li><li><strong>Paid advertising<\/strong>: this involves promoting and highlighting the brand\u2019s various products and\/or services through targeted paid advertising on social networks;<\/li><li><strong>content creation<\/strong>: content can take a variety of forms, including videos, photos, podcasts and more. The format depends on the social network on which it is published; <\/li><li><a href=\"https:\/\/botnation.ai\/en\/influence-marketing\/\">influencer marketing<\/a> <strong>: <\/strong> generally, web influencers are called upon to promote the company\u2019s various products or services.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_use_of_social_networks_in_Social_Media_Marketing\"><\/span>The use of social networks in Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Many social networks are used in the development of a digital strategy.<\/p>\n\n<p>Each social network has its own specific use and<strong> publication format<\/strong>. Let\u2019s take a look at the most popular social networks used in social media marketing. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_network_marketing_on_Facebook\"><\/span>Social network marketing on Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>This social network lets you<strong> create a company page <\/strong>and even a group where you can bring together people interested in your products or services.<\/p>\n\n<p>Facebook is also perfect for <strong>strategic intelligence<\/strong> and monitoring the state of your e-reputation. It\u2019s also possible to run paid advertising on this social network, and to automate customer relations by setting up a <a href=\"https:\/\/botnation.ai\/en\/messenger\/\">chatbot on Messenger<\/a>, Facebook\u2019s instant messaging service. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_media_marketing_on_Instagram\"><\/span>Social media marketing on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>This social network is very popular with the under-35s. On Instagram, it\u2019s possible to publish different photos of your products, so you can present your brand in its best light.  A <a href=\"\/fr\/\">chatbot for Instagram<\/a> can also be deployed very easily. <\/p>\n\n<p>Note that on Instagram,<strong> color harmony<\/strong> and photo quality must be impeccable.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_network_marketing_on_Linked-in\"><\/span>Social network marketing on Linked-in<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Linked-in is a <strong>professional social network <\/strong>that can be used as a trombinoscope. This social network is perfect for companies with a <strong>B-to-B strategy<\/strong> looking to expand their network. <\/p>\n\n<p>Make sure you always produce<strong> quality content on this social network<\/strong>, especially if you want to get in touch with other companies.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_network_marketing_on_TikTok\"><\/span>Social network marketing on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>TikTok has a bad reputation among people over 25, and is often perceived as an uninteresting social network for teenagers or <a href=\"https:\/\/www.astrologie-et-voyance.com\/\" rel=\"noopener\">Chinese astrology fans<\/a> who enjoy psychedelic videos.<\/p>\n\n<p>However, TikTok can also be used by businesses. This social network is ideal if you want to <strong>get more visibility<\/strong>, especially if you\u2019re creative. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_social_network_marketing\"><\/span>What are the benefits of social network marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Social media marketing has many advantages, which is why virtually every company has integrated a social network visibility strategy. Here are just a few of the benefits of social media marketing: <\/p>\n\n<ul class=\"wp-block-list\"><li>strengthening<strong> a company\u2019s digital presence<\/strong>;<\/li><li>audience expansion and improved audience segmentation;<\/li><li>customer loyalty and credibility;<\/li><li>Easier interaction with customers and the information you need to get to know them better;<\/li><li>improving brand image and<strong> e-reputation<\/strong>;<\/li><li>increase traffic to your website or online store;<\/li><li>free promotion of products and services;<\/li><li>the possibility of <strong>targeted paid advertising campaigns<\/strong>.<\/li><\/ul>\n\n<p>It\u2019s important to point out that social networks give your customers the opportunity to express themselves, so it\u2019s possible that you\u2019ll receive a few negative reviews. However, these are necessary if you are to improve. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social networks have been around since the 2000s. Today, everyone has at least one account on a social network such as Facebook, Instagram or YouTube. This intensive use of social networks is opening up new opportunities for companies that now have a real digital presence. As a result, new disciplines are emerging, such as social [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":17297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[369,370,371],"tags":[],"class_list":["post-398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-en","category-messenger-en","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/17297"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}