{"id":4145,"date":"2022-09-29T15:26:32","date_gmt":"2022-09-29T13:26:32","guid":{"rendered":"https:\/\/botnation.ai\/site\/?p=4145"},"modified":"2026-03-18T16:51:59","modified_gmt":"2026-03-18T15:51:59","slug":"the-new-tools-of-customer-relationship","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/the-new-tools-of-customer-relationship\/","title":{"rendered":"3 new indispensable customer relationship tools"},"content":{"rendered":"<p>Good <strong>customer relations<\/strong> are the key to building customer loyalty. Fortunately, today there are many marketing solutions available to strengthen and improve your customer relations. Today, <strong>new customer relations tools<\/strong> are making their appearance. These new tools can help your company\u2019s marketing development. Only three will be discussed here, as they are proving to be highly advantageous for your customer management. These are the <strong>chatbot<\/strong>, the knowledge base and the survey. What makes these <strong>customer relations tools<\/strong> so special? Find out in the following lines.       <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/the-new-tools-of-customer-relationship\/#1_The_chatbot_indispensable_customer_management_software\" >1. The chatbot: indispensable customer management software<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/the-new-tools-of-customer-relationship\/#Chatbot_definition\" >Chatbot: definition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/the-new-tools-of-customer-relationship\/#How_important_is_the_chatbot_in_customer_relations\" >How important is the chatbot in customer relations?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/the-new-tools-of-customer-relationship\/#2_The_knowledge_base_a_marketing_tool_to_improve_customer_satisfaction\" >2. The knowledge base: a marketing tool to improve customer satisfaction<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/en\/the-new-tools-of-customer-relationship\/#Data_collection_tool\" >Data collection tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/en\/the-new-tools-of-customer-relationship\/#Quicker_and_more_convenient_for_your_customers\" >Quicker and more convenient for your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botnation.ai\/en\/the-new-tools-of-customer-relationship\/#Easy_to_install\" >Easy to install<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botnation.ai\/en\/the-new-tools-of-customer-relationship\/#3_Satisfaction_questionnaire\" >3. Satisfaction questionnaire<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_chatbot_indispensable_customer_management_software\"><\/span><strong>1. The chatbot: indispensable customer management software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>One of the most powerful tools for building customer loyalty remains the <a href=\"https:\/\/botnation.ai\/fr\/\">chatbot<\/a>. Acting like CRM software, they contribute to improving the customer experience and therefore naturally to customer relations. To better understand its importance, you need to understand what it\u2019s for and how it works.  <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chatbot_definition\"><\/span><strong>Chatbot: definition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Also known as a virtual conversational agent, a <strong>chatbot<\/strong> is an automatic program designed to answer prospects\u2019 or customers\u2019 questions in real time. Exchanges take place via text messages. For example, your company sells tiles for interior and exterior design.  <\/p>\n\n<p>You can program a chatbot on your site to invite visitors to answer guiding questions such as: \u201cWould you like wall coverings?\u201d or \u201cAre you looking for kitchen tiles?\u201d. Depending on how the software is programmed, you\u2019ll be able to lead the prospect to the product they\u2019re looking for, or to book an appointment. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_important_is_the_chatbot_in_customer_relations\"><\/span><strong>How important is the chatbot in customer relations?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>If chatbots are effective customer loyalty tools, it\u2019s because they enable customers to get answers to their questions without waiting in line. With consumers today looking for responsiveness, autonomy and dynamism, integrating this<a href=\"https:\/\/botnation.ai\/en\/marketing-automation-crm\/\">CRM<\/a> <strong>software <\/strong>into your marketing strategy is essential. <\/p>\n\n<p>By offering customers the opportunity to submit their requests or concerns and receive an instant response, you\u2019ll significantly improve the customer experience. What\u2019s more, by integrating AI into your chatbot, the latter will be able to interact naturally with your consumers. <\/p>\n\n<p>With this powerful CRM tool, you can personalize the conversation, strengthening the bond between the customer and your brand. Apart from these particularities, the use of a conversational agent is recommended for several other reasons: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Improved <a href=\"https:\/\/botnation.ai\/en\/personalization-of-the-customer-relationship\/\">personalization of customer relations<\/a><\/li>\n\n\n\n<li>24\/7 availability of the conversational agent<\/li>\n\n\n\n<li>Optimize <a href=\"https:\/\/botnation.ai\/en\/the-importance-of-customer-experience\/\">your company\u2019s customer<\/a> support workload<\/li>\n\n\n\n<li>Lower customer service costs<\/li>\n\n\n\n<li>Tools for continuous improvement thanks to<strong>artificial intelligence and machine learning<\/strong><\/li>\n\n\n\n<li>Collect and store customer data for your marketing strategy<\/li>\n\n\n\n<li>Increase conversion rates by encouraging customers to take action, etc.<\/li>\n<\/ul>\n\n<p>Are you looking for a way to serve your customers better, without having to recruit more staff? Simply opt for the chatbot. Today, there are many platforms<a href=\"https:\/\/botnation.ai\/en\/customer-relationship\/\">specializing in the creation of high-performanceAI chatbots<\/a>. Consider using their expertise to develop your business.   <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/09\/etoiles-notation-2.png.webp\" alt=\"stars rating\"><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_The_knowledge_base_a_marketing_tool_to_improve_customer_satisfaction\"><\/span><strong>2. The knowledge base: a marketing tool to improve customer satisfaction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>A <strong>knowledge base<\/strong> is a collection of articles or documents centralized to help customers find answers to their questions on their own. It is generally data distributed to customers or potential customers who may need it to solve their problems. What are the reasons for using a knowledge base?  <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_collection_tool\"><\/span><strong>Data collection tool<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>With a knowledge base, your company can not only satisfy customer concerns in real time, but also collect, organize and retrieve data on its target audience. This represents a major asset for <strong>perfecting your marketing strategy<\/strong> to improve customer relations. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quicker_and_more_convenient_for_your_customers\"><\/span><strong>Quicker and more convenient for your customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>As mentioned above, today\u2019s consumers expect companies to be more responsive in their customer services. Knowing that it can be difficult for a human to be immediately available, the knowledge base proves more satisfying for customers. <\/p>\n\n<p>By posting data or information about your products or services on your site, you enable customers to get answers to their questions without having to wait for your customer service. The result is a positive<strong>customer experience<\/strong> and improved customer relations. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Easy_to_install\"><\/span><strong>Easy to install<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>To set up a knowledge base, you need to start by listing the questions your customers usually ask. Refer to your customer service team or to comments on your social networks. Once you\u2019ve listed the questions, all you need to do is distribute high-value content related to the topics in question.  <\/p>\n\n<p>Make sure that the scenarios are personalized, so that your target audience can relate to the message. Nowadays, video tutorials are highly prized for their insightful and enriching aspects. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Satisfaction_questionnaire\"><\/span><strong>3. Satisfaction questionnaire<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>To optimize the quality of your customer service, questionnaires remain the best tool for assessing the satisfaction of your company\u2019s customers. With this marketing solution, you can collect <strong>your customers\u2019 opinions<\/strong> on their experience and opinion of your company. <\/p>\n\n<p>By submitting questionnaires on social networks, you\u2019ll be able to identify weak points in your company\u2019s services. This data can then be used to improve the customer journey and refine your relationship with your audience. <\/p>\n\n<p>Depending on the complaints you receive, you\u2019ll know what kind of changes to make in your business to <strong>improve<\/strong> customer satisfaction. This could mean hiring more customer service staff, or introducing an automated ordering system to make things easier for customers. <\/p>\n\n<p>In short, self-care tools remain the most recommended options for customer relations. However, you need to ensure that the CRM software of your choice is powerful enough to meet your customers\u2019 expectations. For best results, it\u2019s advisable to customize your marketing tool according to your audience\u2019s customer journey.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good customer relations are the key to building customer loyalty. Fortunately, today there are many marketing solutions available to strengthen and improve your customer relations. Today, new customer relations tools are making their appearance. These new tools can help your company\u2019s marketing development. Only three will be discussed here, as they are proving to be [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":17646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[391],"tags":[],"class_list":["post-4145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-relationship-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/4145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=4145"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/4145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/17646"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=4145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=4145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=4145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}