{"id":4391,"date":"2022-10-15T11:24:38","date_gmt":"2022-10-15T09:24:38","guid":{"rendered":"https:\/\/botnation.ai\/site\/?p=4391"},"modified":"2026-03-18T16:56:51","modified_gmt":"2026-03-18T15:56:51","slug":"facebook-new-functionality-personalize-feed","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/facebook-new-functionality-personalize-feed\/","title":{"rendered":"Facebook: a new feature to personalize your feeds"},"content":{"rendered":"<p>As we all know, Facebook\u2019s new name has been announced, and from now on it will be called <strong>Meta<\/strong>. <strong>Over the years, the Facebook application has seen a steady stream of improvements in terms of functionality, enabling users to enjoy a fluid, enriched page<\/strong>. Previously, the Facebook page was only dedicated to sending limited publications such as photos or videos. Today, <strong>the Facebook application is innovating its functionalities, in particular to ensure an outstanding marketing strategy for businesses<\/strong>. Some of these features have already been introduced, but Facebookers still need to know about them to make the most of them. Let\u2019s take a look at this new feature offered by the Facebook application.    <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/facebook-new-functionality-personalize-feed\/#Facebook_various_existing_features\" >Facebook: various existing features<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/facebook-new-functionality-personalize-feed\/#Facebook_Messenger_for_businesses\" >Facebook: Messenger for businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/facebook-new-functionality-personalize-feed\/#Facebook_audience_and_publications\" >Facebook: audience and publications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/facebook-new-functionality-personalize-feed\/#Company_job_offer_on_Facebook\" >Company job offer on Facebook<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/en\/facebook-new-functionality-personalize-feed\/#Facebook_feed_customization\" >Facebook: feed customization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/en\/facebook-new-functionality-personalize-feed\/#New_Facebook_feature_appointment_booking\" >New Facebook feature: appointment booking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botnation.ai\/en\/facebook-new-functionality-personalize-feed\/#Facebook_feature_monitor_competitors\" >Facebook feature: monitor competitors<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_various_existing_features\"><\/span>Facebook: various existing features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Previously, the use of Facebook was limited to sharing photos or videos, and publishing content to advertise a brand. Today, Facebook is much more than a platform for sending photos; it has become a professional and effective marketing tool in its own right, for brands, businesses and retailers alike. In fact, <strong>Facebook\u2019s new features offer the same principles possible with a web page: recover and\/or win, attract customers (leads) and future prospects via a direct and instant approach, and above all make sales<\/strong>. So why not <a href=\"https:\/\/botnation.ai\/en\/content-marketing\/\">launch your marketing strategy<\/a> using Facebook\u2019s diverse range of features?   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>With Facebook\u2019s Messenger function, you can proceed to create an automatic reply in response to all your received messages or answer users\u2019 personalized questions through the <a href=\"https:\/\/botnation.ai\/en\/messenger\/\">creation of a Facebook chatbot<\/a> with the use of a platform like Botnation ;<\/li>\n\n\n\n<li>Facebook lets you target the audience on your page through your posts;<\/li>\n\n\n\n<li>The application allows you to create job offers, which are visible in the Facebook settings.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Messenger_for_businesses\"><\/span>Facebook: Messenger for businesses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>It has to be said that <a href=\"https:\/\/botnation.ai\/en\/history-facebook-messenger\/\">Messenger has been well received by Facebook users<\/a>, as this option allows them to have a private space while taking advantage of the multiple conditions of confidentiality with their Facebook contacts and friends. In fact, Messenger makes it possible to converse quickly and directly with your contacts. To protect their privacy and ensure the confidentiality of information and content, Facebookers can use Messenger to talk and exchange. For companies, brands and retailers, Facebook offers the means to stay in touch with their customers <strong>by replying to messages via their Facebook page<\/strong>, with chatbots responding immediately 24\/7. And that\u2019s another technique <a href=\"https:\/\/botnation.ai\/en\/customer-satisfaction\/\">in customer satisfaction<\/a>.    <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>To set up the automatic reply, you can either customize the content of the reply, or conform to a standard Facebook message<\/em>.<\/p>\n<\/blockquote>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/10\/facebook-sur-smarthone.jpg.webp\" alt=\"facebook on smartphone\" class=\"wp-image-25376\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_audience_and_publications\"><\/span>Facebook: audience and publications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The Facebook social network has set up a <strong>targeting system<\/strong> based on users. You should know that some Facebook pages have the same targeting functions (on the News Feed), but for a fee. With this targeting option, you can limit the audience of your publications and target only those users likely to show a growing interest in your publication and products. <strong>Targeting customers on Facebook is<\/strong> now <strong>possible thanks to a system of information segmentation: age, religion, gender, language, interests, etc<\/strong>. Blogs on travel, fashion, world cuisine or cultures would easily find their way here.    <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Company_job_offer_on_Facebook\"><\/span>Company job offer on Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Another <a href=\"https:\/\/botnation.ai\/en\/whatsapp-discussion-group\/\">feature that Facebook user groups are unanimously in favor of<\/a>: the job page. <strong>Thanks to this new option, companies can share an advert and publish job offers available on their site<\/strong>. On these pages, it is also possible to apply the targeting option to better define the user profiles intended for publication. <\/p>\n\n<p>Last but not least, the Facebook social network, currently run by M\u00e9ta, has become much more practical, thanks in particular to the presence of new functionalities in its settings.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_feed_customization\"><\/span>Facebook: feed customization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>In addition to Facebook\u2019s existing personalization features, new ones have also been integrated into the platform. Another way of offering companies a new form of <strong>marketing strategy, one that\u2019s far more effective and rapid<\/strong>. Among the new features available on the Meta page are :  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>An appointment system linked to Facebook and Instagram;<\/li>\n\n\n\n<li>The ability to crop videos on Facebook Live;<\/li>\n\n\n\n<li>Ways to benchmark by following (or spying on) your competitors via your Facebook page;<\/li>\n\n\n\n<li>A chat widget on Messenger, useful for direct contact with customers.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Facebook_feature_appointment_booking\"><\/span>New Facebook feature: appointment booking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p><strong>With the new appointment booking feature on the Facebook application, Internet users can book an appointment with a company by specifying the date and\/or time<\/strong>. At the same time, they can define the duration of an appointment in advance, and it can also be integrated into a chatbot for Messenger. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_feature_monitor_competitors\"><\/span>Facebook feature: monitor competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p><strong>An innovation in terms of business marketing: the (new) feature that lets you monitor the Facebook pages of your competitors<\/strong>. In fact, this feature allows you to discreetly view a competitor\u2019s video content, photos and all publications. This gives you visibility on visits and \u201cLikes\u201d of the competitor\u2019s page.  <\/p>\n\n<p>So, <strong>with the new features of Facebook pages, you can be sure that your marketing strategy will be effective in every way<\/strong>. You\u2019ll have full control over your News Feed, your posts and, above all, you\u2019ll be informed about what\u2019s happening with your competitors. What\u2019s more, thanks to the profile-targeting system on Facebook\u2019s social network, your publications will gain greater visibility than other pages, since you\u2019ve set their target audiences in advance.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we all know, Facebook\u2019s new name has been announced, and from now on it will be called Meta. Over the years, the Facebook application has seen a steady stream of improvements in terms of functionality, enabling users to enjoy a fluid, enriched page. Previously, the Facebook page was only dedicated to sending limited publications [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[370],"tags":[],"class_list":["post-4391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messenger-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/4391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=4391"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/4391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/4388"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=4391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=4391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=4391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}