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16px;border:1px solid #ebe3cb;border-radius:24px;overflow:hidden;background:#ffffff;box-shadow:0 1px 2px rgba(61,53,31,.04), 0 18px 40px -22px rgba(71,48,0,.22)} .bn-art.b2 .b-tableau tbody td,.bn-art.b2 .b-tableau tbody tr:nth-child(even) td{padding:10px 16px;border:0;border-top:1px solid #ebe3cb;background:#ffffff} .bn-art.b2 .b-tableau tbody td.b-reco,.bn-art.b2 .b-tableau tbody tr:nth-child(even) td.b-reco{background:#edf2ff} .bn-art.b2 .b-tableau tbody td:first-child,.bn-art.b2 .b-tableau tbody tr:nth-child(even) td:first-child{border-top:0;border-bottom:3px solid var(--tab-fiche-trait,#6993ff);background:var(--tab-fiche-fond,#faf8f2);font-family:\"OpenSauceOne-SemiBold\", \"OpenSauceOne-Regular\", \"Open Sans\", sans-serif;font-size:17px;font-weight:700;color:var(--tab-fiche-texte,#3d351f)!important} .bn-art.b2 .b-tableau tbody td[data-label]:not(:first-child)::before{content:attr(data-label);display:block;margin:0 0 3px;font-family:\"OpenSauceOne-SemiBold\", \"OpenSauceOne-Regular\", \"Open Sans\", sans-serif;font-size:14px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:#2f57cc} }`));document.head.appendChild(s);<\/script><\/p>\n<div class=\"bn-art b2\">\n<div class=\"b-essentiel\">\n<div class=\"b-titre\">The essentials<\/div>\n<div class=\"b-essentiel-reponse\">Conversational marketing is talking with your prospects and customers in real time, on the channels where they already write (site chat, messaging apps, social networks), often through a chatbot that answers, qualifies and hands over to a human.<\/div>\n<ul>\n<li>64% of people in France use an instant messaging app every day (Arcep).<\/li>\n<li>Prospecting individuals by email or SMS requires their prior agreement; business-to-business prospecting is exempt under three conditions.<\/li>\n<li>On WhatsApp, a business writes only to people who agreed to receive its messages, and Meta bills every message.<\/li>\n<li>Since 2 August 2026, a chatbot must tell the person it is talking to that they are interacting with an AI.<\/li>\n<\/ul>\n<\/div>\n<p class=\"b-intro\">Your prospects already write on WhatsApp, Instagram or Messenger: 64% of people in France open a messaging app every day, and WhatsApp reaches 87% of messaging users there (<a href=\"https:\/\/www.arcep.fr\/cartes-et-donnees\/nos-publications-chiffrees\/barometre-du-numerique\/le-barometre-du-numerique-edition-2026.html\" rel=\"nofollow noopener\">Arcep, Digital Barometer 2026<\/a>). They expect an answer in the same thread. What remains is to know what to tell them on each channel, which agreement and which cost to plan for, and how a chatbot qualifies before handing over to a human.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/marketing-conversational\/#The_definition_and_a_close_cousin\" >The definition, and a close cousin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/marketing-conversational\/#What_to_send_on_each_channel_from_your_site_to_SMS\" >What to send on each channel, from your site to SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/marketing-conversational\/#A_prospect_clicks_your_ad_what_the_conversation_becomes\" >A prospect clicks your ad: what the conversation becomes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/marketing-conversational\/#The_rules_to_know_before_the_first_message\" >The rules to know before the first message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/en\/marketing-conversational\/#What_WhatsApp_messages_cost\" >What WhatsApp messages cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/en\/marketing-conversational\/#Results_reported_by_Botnation_customers\" >Results reported by Botnation customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botnation.ai\/en\/marketing-conversational\/#Where_to_start\" >Where to start<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botnation.ai\/en\/marketing-conversational\/#Common_questions\" >Common questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_definition_and_a_close_cousin\"><\/span>The definition, and a close cousin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Conversational marketing covers the real-time exchanges with your contacts, on the channels where a conversation comes naturally: site chat, messaging apps, social networks. Every message calls for a quick answer, adapted to the person. A chatbot often holds the front line, then hands over to a human when the request goes beyond its scope.<\/p>\n<p>Conversational commerce is a neighboring notion: \u201ca marketing technique that includes interactions with the customer via a messaging service, notably via conversational technologies such as chatbots\u201d. Our <a href=\"https:\/\/botnation.ai\/en\/sales-chatbot\/\">guide to sales chatbots<\/a> details this idea.<\/p>\n<div class=\"b-chiffres\">\n<div class=\"b-chiffre\">\n<p class=\"b-chiffre-val\">64%<\/p>\n<p class=\"b-chiffre-txt\">of people in France use an instant messaging app every day.<\/p>\n<p class=\"b-chiffre-src\">Arcep, Digital Barometer 2026<\/p>\n<\/div>\n<div class=\"b-chiffre\">\n<p class=\"b-chiffre-val\">87%<\/p>\n<p class=\"b-chiffre-txt\">of messaging users in France are on WhatsApp.<\/p>\n<p class=\"b-chiffre-src\">Arcep, Digital Barometer 2026<\/p>\n<\/div>\n<div class=\"b-chiffre\">\n<p class=\"b-chiffre-val\">50%<\/p>\n<p class=\"b-chiffre-txt\">Each of the three apps, WhatsApp, Messenger and Instagram, is used by at least half of messaging users in France.<\/p>\n<p class=\"b-chiffre-src\">Arcep, Digital Barometer 2026<\/p>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_to_send_on_each_channel_from_your_site_to_SMS\"><\/span>What to send on each channel, from your site to SMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Each channel has its use, and one principle: write where the client already is.<\/p>\n<div class=\"b-cartes\">\n<div class=\"b-carte\">\n<p class=\"b-carte-tag\">Website<\/p>\n<p class=\"b-carte-titre\">Helping during the visit<\/p>\n<p>Product FAQ, catalog search, recommendations, upsells, abandoned-cart reminders: the agent covers the visit and picks up leads along the way.<\/p>\n<\/div>\n<div class=\"b-carte\">\n<p class=\"b-carte-tag\">WhatsApp<\/p>\n<p class=\"b-carte-titre\">Campaigns in the pocket<\/p>\n<p>Targeted campaigns (segmented audiences, promotions, win-backs of inactive contacts) via the official WhatsApp Business API; after 24 hours without an exchange, only templates approved by Meta go through; an advisor takes over with the full history.<\/p>\n<\/div>\n<div class=\"b-carte\">\n<p class=\"b-carte-tag\">Instagram<\/p>\n<p class=\"b-carte-titre\">From the comment to the private thread<\/p>\n<p>A comment containing the term you chose receives an automatic reply, then an invitation to move to direct messages, where the conversation starts.<\/p>\n<\/div>\n<div class=\"b-carte\">\n<p class=\"b-carte-tag\">Messenger and Facebook<\/p>\n<p class=\"b-carte-titre\">The relay for your ads<\/p>\n<p>After a Facebook ad, Messenger serves as the entry point; on a post you chose, every comment triggers a private bubble, with no public reply to the comment.<\/p>\n<\/div>\n<div class=\"b-carte\">\n<p class=\"b-carte-tag\">SMS<\/p>\n<p class=\"b-carte-titre\">Confirm and follow up<\/p>\n<p>Confirmations, reminders, missed appointments, abandoned carts, and two-way exchanges; on Botnation\u2019s side, each send consumes credits.<\/p>\n<\/div>\n<\/div>\n<figure class=\"b-figure\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2026\/10\/botnation-ai-marketing-conversationnel-en-capture-whatsapp-campagnes.jpg\" alt=\"Screenshot of the WhatsApp page of Botnation: the management of WhatsApp templates (creation, validation, updating, performance tracking) beside a phone showing an offer message given as an illustration\"><figcaption>The \u201cWhatsApp templates\u201d section of Botnation\u2019s English WhatsApp page; the message on the phone is an illustration, not a campaign that was actually sent.<\/figcaption><\/figure>\n<p>Our page on the <a href=\"https:\/\/botnation.ai\/en\/channels\/whatsapp\/\">WhatsApp channel<\/a> details campaigns and templates. On Instagram, our guide to <a href=\"https:\/\/botnation.ai\/en\/installer-chatbot-instagram-automatiser-dm-meta\/\">automating direct messages<\/a> covers what Meta allows.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_prospect_clicks_your_ad_what_the_conversation_becomes\"><\/span>A prospect clicks your ad: what the conversation becomes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"b-conversation\">\n<p class=\"b-titre\">On WhatsApp, right after the click<\/p>\n<p class=\"b-msg b-msg-bot\">Hello! You are coming from our ad: I am the team\u2019s AI assistant. What are you looking for today?<\/p>\n<p class=\"b-msg b-msg-user\">Hello. A birthday gift for my mother.<\/p>\n<p class=\"b-msg b-msg-bot\">Great. What budget would you like to stay within?<\/p>\n<p class=\"b-msg b-msg-user\">Something reasonable, mid-range.<\/p>\n<p class=\"b-msg b-msg-bot\">Got it. By when does it need to arrive?<\/p>\n<p class=\"b-msg b-msg-user\">By next Saturday, if possible.<\/p>\n<p class=\"b-msg b-msg-bot\">Noted. I can bring in an advisor to help you choose: shall I connect you?<\/p>\n<p class=\"b-msg b-msg-user\">Yes, with pleasure.<\/p>\n<\/div>\n<p>The lead arrives structured and enriched in the team\u2019s tools, and a salesperson takes over while the prospect is still warm. Botnation connects with the main CRM and marketing tools (HubSpot, Salesforce, Zapier), with leads synchronized and assigned to the right teams.<\/p>\n<figure class=\"b-figure\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2026\/10\/botnation-ai-marketing-conversationnel-en-capture-leads-conversation.jpg\" alt=\"Screenshot of the Lead Generation page of Botnation: four cards on engaging visitors, qualifying intentions and needs, collecting leads without complex forms, and passing ready leads on to the sales teams\"><figcaption>The Lead Generation module in four steps, on Botnation\u2019s English page.<\/figcaption><\/figure>\n<div class=\"b-solution b-solution--leads\">\n<p class=\"b-solution-tag\">With Botnation<\/p>\n<p class=\"b-solution-nom\">Qualify your prospects in the conversation and hand structured leads to your sales teams<\/p>\n<p>The chatbot asks the right questions during the exchange, then passes them on.<\/p>\n<ul>\n<li>Qualifying questions follow the dialogue: need, budget, timing, role, project.<\/li>\n<li>Each lead leaves structured, enriched and automatically sent to your sales teams.<\/li>\n<\/ul>\n<p><a class=\"b-bouton\" href=\"https:\/\/botnation.ai\/en\/products\/lead-generation\/\">Discover lead generation<\/a><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_rules_to_know_before_the_first_message\"><\/span>The rules to know before the first message<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"b-note b-note--loupe\">\n<p class=\"b-note-titre\">What the text says<\/p>\n<p><a href=\"https:\/\/www.cnil.fr\/fr\/communication-electronique-quelles-regles\" rel=\"nofollow noopener\">The CNIL<\/a>, France\u2019s data protection authority, states the rule for electronic prospecting. Sending commercial messages by email, SMS or similar means to individuals requires, in principle, their prior consent, under article L.34-5 of the French Postal and Electronic Communications Code. For messages between professionals, prior consent is not systematically required. Three conditions must hold: the message relates to the professional activity of the person contacted, that person is told where their data comes from and what the message is for, and they can object simply to further prospecting. CNIL page of 10 June 2026.<\/p>\n<\/div>\n<p>WhatsApp adds its own condition: a business writes only to people who agreed to receive its messages. That is Meta\u2019s rule, distinct from French law. And sending must be able to stop: the CNIL asks for a simple way to unsubscribe, provided for at data collection and repeated in every message where it is required.<\/p>\n<p>One last rule: the machine says what it is. <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=CELEX:32024R1689\" rel=\"nofollow noopener\">The European regulation on artificial intelligence<\/a> provides: \u201cProviders shall ensure that AI systems intended to interact directly with natural persons are designed and developed in such a way that the natural persons concerned are informed that they are interacting with an AI system\u201d. It has applied since 2 August 2026. Depending on whether your prospects are businesses or individuals, our article on <a href=\"https:\/\/botnation.ai\/en\/b2b-and-b2c-chatbot\/\">B2B and B2C chatbots<\/a> details what changes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_WhatsApp_messages_cost\"><\/span>What WhatsApp messages cost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meta has billed each message since 1 July 2025. It charges nothing when a user writes to a business first. Their message opens a 24-hour customer service window: while it is open, free-form messages go through; once it closes, only templates do.<\/p>\n<div class=\"b-tableau\">\n<table>\n<thead>\n<tr>\n<th>Type of message<\/th>\n<th>What it is for<\/th>\n<th>Billing as of 1 October 2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Type of message\">Marketing<\/td>\n<td data-label=\"What it is for\">Promote an offer or a brand, via a template<\/td>\n<td data-label=\"Billing as of 1 October 2026\">Billed, at the rate of the recipient\u2019s country<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Type of message\">Utility<\/td>\n<td data-label=\"What it is for\">Confirm a transaction or pass on information, as a template or inside the window<\/td>\n<td data-label=\"Billing as of 1 October 2026\">Billed, including inside the 24-hour window, since 1 October 2026<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Type of message\">Authentication<\/td>\n<td data-label=\"What it is for\">Send an identity verification code<\/td>\n<td data-label=\"Billing as of 1 October 2026\">Billed<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Type of message\">Service<\/td>\n<td data-label=\"What it is for\">Answer a customer inside the 24-hour window<\/td>\n<td data-label=\"Billing as of 1 October 2026\">1,000 free messages per month and per number, then billed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"b-tableau-note\">Meta\u2019s rates are set by country; no euro amount is repeated here. Checked on 28 October 2026.<\/p>\n<p>An ad that opens WhatsApp also opens a free window: according to Meta, up to seven days without billing. The marketing rate depends on the recipient\u2019s country, through the country calling code; for France, it dropped on 1 January 2026.<\/p>\n<p>On the platform side, building and testing a Botnation chatbot is free, with no card required; publishing takes a subscription from 39 \u20ac per month, excluding VAT (checked on 28 October 2026). To set up your first one, our <a href=\"https:\/\/botnation.ai\/en\/installing-a-chatbot\/\">guide to installing a chatbot<\/a>, on a website as on WhatsApp, details each step.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Results_reported_by_Botnation_customers\"><\/span>Results reported by Botnation customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The figures below come from Botnation\u2019s customer pages.<\/p>\n<figure class=\"b-citation\">\n<blockquote>\n<p>\u201cOne sale through the bot pays for ten years of your platform\u201d (\u00ab\u00a0Une vente gr\u00e2ce au bot me rentabilise 10 ans de paiement de votre plateforme\u00a0\u00bb)<\/p>\n<\/blockquote><figcaption>Essentiel Patrimoine &amp; Viager, Botnation customer, on its case page.<\/figcaption><\/figure>\n<p>On its customer page, Manufacture Castex reports a 150% rise in add-to-carts since the chatbot. Fraisiers de France announces, on its own customer page, 20% more revenue in the launch year and 16% more orders over the year.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_to_start\"><\/span>Where to start<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol class=\"b-etapes\">\n<li>\n<p class=\"b-etape-titre\">Choose the channel of your clients<\/p>\n<p>The one where your audience already writes: WhatsApp, Messenger and Instagram each reach at least half of messaging users in France.<\/p>\n<\/li>\n<li>\n<p class=\"b-etape-titre\">Announce that it is an AI<\/p>\n<p>The first message tells people they are talking to an AI; the European rule has required it since 2 August 2026.<\/p>\n<\/li>\n<li>\n<p class=\"b-etape-titre\">Check consent before any promotional message<\/p>\n<p>Prior agreement from individuals, opt-in on WhatsApp required by Meta: both to verify before the first campaign.<\/p>\n<\/li>\n<li>\n<p class=\"b-etape-titre\">Set the handover to a human<\/p>\n<p>Decide when an advisor takes over, with the conversation history to back them up.<\/p>\n<\/li>\n<li>\n<p class=\"b-etape-titre\">Start from a ready template, test without paying<\/p>\n<p>The lead-collection template is ready to use; building and testing are free, with no card required.<\/p>\n<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Common_questions\"><\/span>Common questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"b-faq\">\n<details>\n<summary>Do you need a developer to get started?<\/summary>\n<p>No. Botnation is a no-code platform: you build and test your chatbot for free, with no card required, and the subscription starts only when you publish.<\/p>\n<\/details>\n<details>\n<summary>Can a business message a prospect first on WhatsApp?<\/summary>\n<p>Only if that person agreed to receive your messages, the condition Meta sets. Outside the 24-hour window opened by their message, only approved templates can go out.<\/p>\n<\/details>\n<details>\n<summary>How much does a marketing message cost on WhatsApp?<\/summary>\n<p>Every message is billed, at a rate set by country according to the recipient\u2019s calling code. The marketing rate for France dropped on 1 January 2026; the amounts appear in Meta\u2019s rate cards.<\/p>\n<\/details>\n<details>\n<summary>Does a chatbot have to say it is an AI?<\/summary>\n<p>Yes. The European regulation on artificial intelligence requires informing people that they are interacting with an AI system; it has applied since 2 August 2026.<\/p>\n<\/details>\n<\/div>\n<div class=\"b-cta\">\n<p class=\"b-cta-titre\">Launch your first conversational chatbot<\/p>\n<p>Build it and test it for free, with no card required, then publish it when it is ready.<\/p>\n<p><a class=\"b-bouton\" href=\"https:\/\/start.botnation.ai\/login\">Create my chatbot<\/a><\/p>\n<\/div>\n<div class=\"b-sources\">\n<p class=\"b-titre\">Sources<\/p>\n<ul>\n<li><a href=\"https:\/\/www.arcep.fr\/cartes-et-donnees\/nos-publications-chiffrees\/barometre-du-numerique\/le-barometre-du-numerique-edition-2026.html\" rel=\"nofollow noopener\">Digital Barometer, 2026 edition<\/a>, Arcep, 9 February 2026.<\/li>\n<li><a href=\"https:\/\/www.cnil.fr\/fr\/communication-electronique-quelles-regles\" rel=\"nofollow noopener\">Commercial prospecting by electronic means: the rules<\/a>, CNIL, 10 June 2026.<\/li>\n<li><a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/pricing\" rel=\"nofollow noopener\">Pricing on the WhatsApp Business Platform<\/a>, Meta, updated 30 September 2026.<\/li>\n<li><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=CELEX:32024R1689\" rel=\"nofollow noopener\">Regulation (EU) 2024\/1689<\/a>, EUR-Lex, English text.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The essentials Conversational marketing is talking with your prospects and customers in real time, on the channels where they already write (site chat, messaging apps, social networks), often through a chatbot that answers, qualifies and hands over to a human. 64% of people in France use an instant messaging app every day (Arcep). Prospecting individuals [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":31990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366],"tags":[],"class_list":["post-4487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/4487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=4487"}],"version-history":[{"count":1,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/4487\/revisions"}],"predecessor-version":[{"id":31997,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/4487\/revisions\/31997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/31990"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=4487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=4487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=4487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}