{"id":475,"date":"2019-01-21T08:44:40","date_gmt":"2019-01-21T07:44:40","guid":{"rendered":"https:\/\/botnation.ai\/site\/email-campaign\/"},"modified":"2026-03-18T17:00:15","modified_gmt":"2026-03-18T16:00:15","slug":"email-campaign","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/email-campaign\/","title":{"rendered":"Emailing campaign: steps to success"},"content":{"rendered":"<p><strong>An e-mailing campaign<\/strong> is part of a marketing strategy used by many companies for its many advantages. It involves sending personalized e-mails to a maximum number of people in a database. <strong>Complemented by the use of a chatbot<\/strong>, it\u2019s an essential technique for reaching the maximum number of people with minimum financial investment. We tell you all about this type of electronic campaign. Email <a href=\"https:\/\/botnation.ai\/en\/influence-marketing-2\/\">marketing comes in many forms<\/a>, and enables you to target the desired audience.   <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#What_is_the_purpose_of_an_email_campaign\" >What is the purpose of an email campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#What_are_the_advantages_of_an_email_campaign\" >What are the advantages of an email campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#What_techniques_are_needed_for_a_successful_email_campaign\" >What techniques are needed for a successful email campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#Linking_your_Chatbot_to_your_Newsletter_and_Emailing_solution\" >Linking your Chatbot to your Newsletter and Emailing solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#Creating_an_emailing_campaign_what_steps_should_you_take\" >Creating an emailing campaign: what steps should you take?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#Why_e-mail\" >Why e-mail?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#Very_attractive_costs\" >Very attractive costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#Mastering_your_target\" >Mastering your target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#Quick_and_easy_to_use\" >Quick and easy to use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#A_very_high_return\" >A very high return<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#E-mailing_is_interactive\" >E-mailing is interactive<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#How_do_you_design_an_e-mailing_to_suit_your_needs\" >How do you design an e-mailing to suit your needs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botnation.ai\/en\/email-campaign\/#Why_continue_e-mailing\" >Why continue e-mailing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_purpose_of_an_email_campaign\"><\/span>What is the purpose of an email campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>E-mailing is a very popular digital<strong> marketing<\/strong> tool<strong>.<\/strong> It enables a message or idea to be sent to as many people as possible. Its purpose varies according to the company\u2019s needs. There are several types of e-mail marketing, to suit every purpose:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Newsletter ;<\/li>\n\n\n\n<li>Prospecting email ;<\/li>\n\n\n\n<li>Promotional email ;<\/li>\n\n\n\n<li>Email loyalty ;<\/li>\n\n\n\n<li>Transaction email ;<\/li>\n\n\n\n<li>Email reminder.<\/li>\n<\/ul>\n\n<p>The newsletter is used for information purposes, and is sent at regular intervals (weekly, monthly) to maintain a link with the customer. Prospecting emails are used to acquire new customers by reaching as many new targets as possible. Promotional mail helps to boost sales by offering attractive discounts or offers, both to retain existing customers and to target new ones. Loyalty mail is aimed at existing customers, to <strong>boost the<\/strong> company\u2019s <strong>sales<\/strong>. As for transactional e-mail, it includes customer information such as orders, shipping and delivery.    <\/p>\n\n<p>Here are a few examples of the newsletters we\u2019ve selected for digital monitoring: Audrey Tips\u2019 popular newsletter \/ the Blog du Mod\u00e9rateur\u2019s highly topical newsletter \/ E-marketing.fr\u2019s marketing newsletter. \/ <a href=\"https:\/\/go.contentsquare.com\/la-lettre-de-lexperience-digitale?utm_campaign=FR_2020_La%20lettre%20de%20l%27exp%C3%A9rience%20digitale&amp;utm_source=Referral&amp;utm_medium=Botnation&amp;utm_content=Top_Newsletter\" rel=\"noopener\">La Lettre de l\u2019Exp\u00e9rience Digitale<\/a> by Geoffrey Vion of Contentsquare \/ In Vision\u2019s newsletter with expert insights <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_advantages_of_an_email_campaign\"><\/span>What are the advantages of an email campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>E-mailing is a practice that\u2019s becoming more and more widespread, and it\u2019s getting better all the time. There are many advantages to e-mailing, including <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Speed;<\/li>\n\n\n\n<li>Ease of use;<\/li>\n\n\n\n<li>Cost;<\/li>\n\n\n\n<li>Customization ;<\/li>\n\n\n\n<li>Targeting.<\/li>\n<\/ul>\n\n<p>An emailing campaign is <strong>quick and easy to <\/strong>set up and design, and its cost is unbeatable compared to other marketing strategies, estimated to be 70% less expensive than other <a href=\"https:\/\/botnation.ai\/en\/marketing-social-networks\/\">marketing media<\/a>. It can be sent simultaneously, and the right database can be selected to target the desired clientele. It\u2019s an<strong> effective communication medium <\/strong>that saves time and reaches the customer without intermediaries. Another important point is the interaction it creates between the customer and the sender, with the customer able to interact directly via the e-mail. The option of automating the campaign is an added bonus. Mailing is, however, a victim of its own success: it\u2019s a widely-used tool, which means that <strong>the customer is over-solicited <\/strong>by the number of e-mails received by different companies, with the result that the customer\u2019s attention is diffused and less receptive to these emailing campaigns.     <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_techniques_are_needed_for_a_successful_email_campaign\"><\/span>What techniques are needed for a successful email campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>The campaign medium, the e-mail, needs to be creative and innovative to <strong>attract the recipient\u2019s attention. <\/strong>To achieve this, it\u2019s important to follow a design and execution strategy, and to keep abreast of the constant development of new techniques. E-mailing is a multi-stage process: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Creation ;<\/li>\n\n\n\n<li>Targeting;<\/li>\n\n\n\n<li>Shipping ;<\/li>\n\n\n\n<li>Analysis.<\/li>\n<\/ul>\n\n<p>This analysis is based on a number of indicators, such as the e-mail open rate and the number of visits to the site. These indicators can provide information on the quality and success of the e-mailing campaign. One of the most important aspects of e-mail marketing is the quality of the database used. Recipients must be well-targeted, so it will be easier for you to <strong>personalize the campaign <\/strong>and reach these categories. It\u2019s important to choose the right e-mailing software, which must be adapted to the needs of the campaign and avoid spamming.    <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Linking_your_Chatbot_to_your_Newsletter_and_Emailing_solution\"><\/span>Linking your Chatbot to your Newsletter and Emailing solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>If you\u2019re using a <a href=\"\/fr\/\">chatbot on your website<\/a> or on instant messaging applications like Facebook Messenger or <a href=\"https:\/\/botnation.ai\/en\/whatsapp-2\/\">Whatsapp<\/a>, be aware that there are free connectors on Botnation that allow you to transmit leads and subscribers collected by your chatbot to Mailchimp, Sendinblue or any other emailing solution.<\/p>\n\n<p> <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2022\/01\/conseils-emailing-1024x683.jpg.webp\" alt=\"emailing tips\" class=\"wp-image-468\"><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_an_emailing_campaign_what_steps_should_you_take\"><\/span>Creating an emailing campaign: what steps should you take?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>E-mailing is one of the most effective ways <\/strong>of improving sales on the Internet, or getting important information across. It\u2019s a very practical method adopted by many companies and individuals, not least because of the various advantages it brings. So how do you go about e-mailing? What are the advantages of e-mailing? To find out more, click here.    <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_e-mail\"><\/span>Why e-mail?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>E-mailing <\/strong>is a powerful and effective way to improve your services and promote your products. Here\u2019s what you need to know about its various advantages: <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Very_attractive_costs\"><\/span>Very attractive costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The first <strong>advantage of e-mailing<\/strong> is that it\u2019s very inexpensive to design and send \u2013 in fact, it\u2019s the cheapest of all media. E-mailing allows you to personalize the e-mails you want to send automatically. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mastering_your_target\"><\/span>Mastering your target<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p><strong>With e-mailing, you can control all your recipients<\/strong>, especially their profiles when you build up your database. You can specify the demographic, geographic and even behavioral criteria of your recipients. The result is a targeted audience.  <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_and_easy_to_use\"><\/span>Quick and easy to use<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>E-mailing can be used in a very simple and rapid way, in particular it can have files, documents, images or other. Most importantly, it makes the message more effective. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_very_high_return\"><\/span>A very high return<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Sending out e-mailings generally results in<strong> very high, and even very rapid, response rates<\/strong>. E-mailing is a medium that allows the recipient to respond with a single click and access all the necessary information. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-mailing_is_interactive\"><\/span>E-mailing is interactive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The return rate for e-mailing is generally high, between 5% and 15%.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_you_design_an_e-mailing_to_suit_your_needs\"><\/span>How do you design an e-mailing to suit your needs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>To make an e-mailing, it is necessary to go through the following steps:<\/p>\n\n<p>First, you need to <strong>set your objectives<\/strong>, which can be :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Improve sales;<\/li>\n\n\n\n<li>Become more visible;<\/li>\n\n\n\n<li>More contacts ;<\/li>\n\n\n\n<li>Gaining market share.<\/li>\n<\/ul>\n\n<p>Once you\u2019ve set your objective, you need to prepare the message to be sent, which must be effective and contain all the necessary information and details. To do this, it\u2019s important to <strong>know the profile of your target audience <\/strong>and take their requirements into account, in order to send a high-performance e-mailing. <\/p>\n\n<p>Next, it\u2019s necessary to send an e-mailing containing the sender\u2019s name, the subject, the pre-header and the time of sending. These details will make the recipient want to read the e-mailing, and even respond to it. It\u2019s also important to <strong>create a text with clear, relevant content<\/strong>.  <\/p>\n\n<p>Last but not least, to ensure the success of your e-mailing campaigns, since you can probably get a bit soaked at first, it\u2019s a good idea to analyze all your e-mailings every time you send them, based on performance indicators.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_continue_e-mailing\"><\/span>Why continue e-mailing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Digital marketing encompasses a large number of highly relevant tools and media that bring many benefits to entrepreneurs. E-mailing, for example, is a little neglected, even though it\u2019s the best way to win more contacts and customers, and thus improve your business. <\/p>\n\n<p>In fact, according to one study, <strong>95.3% of companies use e-mailing <\/strong>as a communication tool, 91% use websites, and 73.4% opt for social networks. This explains why e-mailing has been adopted by many companies and is enjoying great success, particularly in France. <\/p>\n\n<p>The most important thing is to create a high-performance, effective e-mailing campaign that complies with all the required practices, in order to win more customers, increase sales and enable your business to grow.<\/p>\n\n<p>As you can see, conversational marketing is a whole, and<strong> emailing is an excellent complement to your chatbot<\/strong>, especially when the two communicate with each other to exchange data on the information and preferences of your prospects and customers.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An e-mailing campaign is part of a marketing strategy used by many companies for its many advantages. It involves sending personalized e-mails to a maximum number of people in a database. Complemented by the use of a chatbot, it\u2019s an essential technique for reaching the maximum number of people with minimum financial investment. We tell [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[371],"tags":[],"class_list":["post-475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=475"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/464"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}