{"id":693,"date":"2021-01-25T16:41:34","date_gmt":"2021-01-25T15:41:34","guid":{"rendered":"https:\/\/botnation.ai\/site\/?p=693"},"modified":"2026-03-18T12:38:36","modified_gmt":"2026-03-18T11:38:36","slug":"alain-pezzoni-beonperf","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/alain-pezzoni-beonperf\/","title":{"rendered":"Alain Pezzoni of the BeOnPerf Agency shares his vision of chatbots"},"content":{"rendered":"<p>Botnation AI has developed a network of partners in France and abroad. BeOnPerf is a long-standing partner that supports brands in their digital strategy, with a particular focus on e-commerce, traffic acquisition and economic performance.<\/p>\n\n\n\n\n\n<p>Since 2017, <strong>BeOnPerf<\/strong> has also been supporting brands in the implementation of chatbots based on the Botnation platform.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/downloads.intercomcdn.com\/i\/o\/191944904\/1275691e1d667144c71beb32\/beonperf.png.webp\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/downloads.intercomcdn.com\/i\/o\/191944904\/1275691e1d667144c71beb32\/beonperf.png.webp\" alt=\"Alain Pezzoni\"><\/a><\/figure><\/div>\n\n\n\n<p>Alain Pezzoni, director of BeOnPerf and digital expert at AIR FRANCE KLM for 15 years, co-founder of the start-up Skiioo.com and lecturer in digital marketing in several specialized training programs (ESM Geneva, SAWI Lausanne).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/alain-pezzoni-beonperf\/#How_do_you_feel_about_the_explosion_of_conversational_marketing\" >How do you feel about the explosion of conversational marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/alain-pezzoni-beonperf\/#What_are_the_opportunities_of_chatbots_for_brands\" >What are the opportunities of chatbots for brands?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/alain-pezzoni-beonperf\/#For_which_uses_do_your_customers_want_to_create_a_chatbot\" >For which uses do your customers want to create a chatbot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/alain-pezzoni-beonperf\/#What_are_the_benefits_of_creating_a_chatbot_with_Botnation_AI\" >What are the benefits of creating a chatbot with Botnation AI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/en\/alain-pezzoni-beonperf\/#How_does_it_work_with_Botnation_AI\" >How does it work with Botnation AI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/en\/alain-pezzoni-beonperf\/#What_advice_would_you_give_to_those_who_would_like_to_create_their_own_bot\" >What advice would you give to those who would like to create their own bot?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"quel-est-votre-ressenti-sur-lexplosion-du-marketing-conversationnel-\"><span class=\"ez-toc-section\" id=\"How_do_you_feel_about_the_explosion_of_conversational_marketing\"><\/span>How do you feel about the explosion of conversational marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is a real conversational revolution that goes far beyond social networks.  <em>The growing penetration of <\/em>messaging apps for the general public (Messenger, <a href=\"https:\/\/botnation.ai\/en\/whatsapp\/\">WhatsApp<\/a>) and for businesses (Slack) in exchanges between individuals as well as between consumers and businesses opens up opportunities of the same order as the explosion of email boxes in the 1990s. This is a real conversational revolution that goes far beyond social networks. Messaging will replace both email (at least in part) and phone conversations that young people have almost totally replaced with text \/ video \/ image messages. In addition to this, the size of the main player combines two key assets: Messenger and WhatsApp whose audience is considerable and already connected.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quelles-sont-les-opportunits-de-chatbots-pour-les-marques-\"><span class=\"ez-toc-section\" id=\"What_are_the_opportunities_of_chatbots_for_brands\"><\/span>What are the opportunities of chatbots for brands?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>They seem to be unlimited since they touch on pre-sales (lead gen, advice, product\/service presentation, FAQ, qualification, etc.), sales (purchase assistance, appointment setting) and post-sales (customer relations, customer care, helpdesk). Just about every situation where companies interact with their customers can <a href=\"\/en\/\">justify a chatbot<\/a> for at least part of the needs or initiation of the conversation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pour-quels-usages-vos-clients-souhaitent-crer-un-chatbot-\"><span class=\"ez-toc-section\" id=\"For_which_uses_do_your_customers_want_to_create_a_chatbot\"><\/span><br>For which uses do your customers want to create a chatbot?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To allow a first experience of chatbot on a simple and quick problem to implement. Today the customer is wondering where to start when he realizes the size of the potential. The idea is to give him a first chatbot experience on a simple and quick to implement issue like lead generation.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/downloads.intercomcdn.com\/i\/o\/191948332\/d8a18312a12672db3e71654f\/beonperf2.png.webp\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/downloads.intercomcdn.com\/i\/o\/191948332\/d8a18312a12672db3e71654f\/beonperf2.png.webp\" alt=\"BeonPerf Agency\" width=\"616\" height=\"429\"><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quels-sont-les-bnfices--crer-un-chatbot-avec-botnation-ai\"><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_creating_a_chatbot_with_Botnation_AI\"><\/span>What are the benefits of creating a chatbot with Botnation AI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Botnation has been active for a long time in the field of bots and has a solid experience with many companies, thus multiplying the opportunities for feedback. In addition, the team is very attentive to its network of partners and offers real added value in customer education. Botnation has a solid experience with many companies<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comment-cela-se-passe-t-il-avec-botnation-ai-\"><span class=\"ez-toc-section\" id=\"How_does_it_work_with_Botnation_AI\"><\/span><br>How does it work with Botnation AI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Very good cooperation in the pre-sales phases regarding BeOnPerf (help with prospecting) + help with technical implementation \/ bot configuration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quelques-conseils-donneriez-vous--ceux-qui-voudraient-eux-aussi-crer-leur-bot-\"><span class=\"ez-toc-section\" id=\"What_advice_would_you_give_to_those_who_would_like_to_create_their_own_bot\"><\/span><br>What advice would you give to those who would like to create their own bot?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Learn about existing use cases, especially in the US market, to find inspiration for business objectives and execution. Almost all industries have already had initial experiences from which to draw inspiration. Finally, very good specialized sites or LinkedIn groups are excellent sources of information on the subject.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Botnation AI has developed a network of partners in France and abroad. BeOnPerf is a long-standing partner that supports brands in their digital strategy, with a particular focus on e-commerce, traffic acquisition and economic performance. Since 2017, BeOnPerf has also been supporting brands in the implementation of chatbots based on the Botnation platform. Alain Pezzoni, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[392],"tags":[],"class_list":["post-693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testimonials"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=693"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/690"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}