{"id":7349,"date":"2023-02-20T16:15:11","date_gmt":"2023-02-20T15:15:11","guid":{"rendered":"https:\/\/botnation.ai\/site\/?p=7349"},"modified":"2026-03-18T14:57:53","modified_gmt":"2026-03-18T13:57:53","slug":"marketing-programming-definition-examples","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/marketing-programming-definition-examples\/","title":{"rendered":"Programmatic marketing: definition and examples"},"content":{"rendered":"<p>Programmatic marketing is an increasingly successful advertising technique. It involves the acquisition of advertising space in real time, on the web or other media, through automated bidding. <strong>Programmatic marketing enables advertisers to display more targeted and relevant ads<\/strong>, using data to reach the ideal audience. In this text, we\u2019ll define what programmatic marketing is and present some concrete examples of its use.  <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/marketing-programming-definition-examples\/#What_is_programmatic_marketing\" >What is programmatic marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/marketing-programming-definition-examples\/#How_programmatic_marketing_works\" >How programmatic marketing works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/marketing-programming-definition-examples\/#Benefits_of_programmatic_marketing\" >Benefits of programmatic marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/marketing-programming-definition-examples\/#Examples_of_programmatic_marketing\" >Examples of programmatic marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/en\/marketing-programming-definition-examples\/#The_benefits_of_using_chatbots_when_launching_programmatic_marketing\" >The benefits of using chatbots when launching programmatic marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/en\/marketing-programming-definition-examples\/#The_conversational_software_agent_is_available_247\" >The conversational software agent is available 24\/7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botnation.ai\/en\/marketing-programming-definition-examples\/#A_chatbot_reduces_campaign_launch_costs\" >A chatbot reduces campaign launch costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botnation.ai\/en\/marketing-programming-definition-examples\/#The_platform_automates_processes\" >The platform automates processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botnation.ai\/en\/marketing-programming-definition-examples\/#A_chatbot_greatly_enhances_the_customer_experience\" >A chatbot greatly enhances the customer experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botnation.ai\/en\/marketing-programming-definition-examples\/#Increasing_conversion_rates_with_a_chatbot\" >Increasing conversion rates with a chatbot<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_programmatic_marketing\"><\/span>What is programmatic marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Programmatic marketing is an automated digital ad buying technique that uses real-time bidding to place advertisements on websites, mobile applications or other digital media. <strong>This method enables advertisers to buy ad impressions in real time<\/strong>, based on data such as users\u2019 browsing history, purchasing habits and online behavior.<\/p>\n\n<p>Advertisers can use targeting tools and data to determine the audience they want to reach, and to bid in real time on advertising space to display relevant ads. At the same time, website publishers can <strong>use programmatic <a href=\"https:\/\/botnation.ai\/en\/marketo-marketing-automation\/\">marketing platforms<\/a> to maximize advertising revenues<\/strong> by auctioning off their ad space. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_programmatic_marketing_works\"><\/span>How programmatic marketing works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Programmatic marketing works through demand-side platforms (DSPs) that enable advertisers to bid simultaneously on advertising space. <strong>DSPs are tools that enable advertisers to fine-tune the management and optimization of their advertising campaigns<\/strong>. They use algorithms to bid on ad impressions in real time, based on audience and website data. <\/p>\n\n<p>Programmatic marketing similarly uses real-time bidding to determine the cost of ad impressions. Simultaneous bidding works in real time, with bids taking place in milliseconds. Advertisers bid on ad impressions based on their value to their advertising campaign.  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_programmatic_marketing\"><\/span>Benefits of programmatic marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Programmatic marketing offers many advantages for advertisers, particularly in terms of <a href=\"https:\/\/botnation.ai\/en\/ciblage-marketing-2\/\" data-type=\"post\" data-id=\"2607\">targeting and optimizing<\/a> advertising campaigns. <strong>Advertisers can target specific audiences<\/strong> using data such as browsing history, purchasing habits and online behavior. They can also use optimization tools to fine-tune their advertising campaigns. <\/p>\n\n<p><strong>Programmatic marketing also offers greater transparency<\/strong> for advertisers, who can track the performance of their campaigns. They can see which websites their ads are running on, and how each ad impression is performing \u2013 always in real time. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_programmatic_marketing\"><\/span>Examples of programmatic marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>Programmatic marketing can be used for many different types of advertising<\/strong>, including display ads, video ads, mobile ads and native ads. For example, it can be used for : <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Amazon Advertising, proof of the success of programmatic marketing. Amazon uses data such as purchase history, search habits and online behavior to display ads relevant to its potential buyers. Advertisers can bid in real time for advertising space on Amazon and other websites to reach a specific audience.  <\/li>\n\n\n\n<li>Real-Time Bidding (RTB) is another programmatic marketing method. Real-Time Bidding allows advertisers to buy ad impressions simultaneously, based on the audience and location of the ad impression. Programmatic advertising campaigns can also be used for video ads. Advertisers can bid on video ads in real time, depending on the audience they wish to reach. Real-time bidding allows advertisers to maximize the impact of their video ads by displaying ads that are relevant to their audience.    <\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Ultimately, programmatic marketing is an innovative and effective method for advertisers and website publishers looking to maximize their digital advertising presence. Nevertheless, it is essential to first understand the benefits and limitations of this method and to work with trusted partners to maximize the effectiveness of the advertising campaign. <\/em><\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_benefits_of_using_chatbots_when_launching_programmatic_marketing\"><\/span>The benefits of using chatbots when launching programmatic marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2023\/02\/Utilisation-du-Chatbot-lors-du-lancement-dun-marketing-programmatique-e1676642179366.jpg.webp\" alt=\"Using Chatbot to launch programmatic marketing\" class=\"wp-image-54829\"><\/figure>\n<\/div>\n<p>The chatbot is a software agent or conversational agent that can offer many advantages for the development of programmatic marketing, due to the fact that :<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_conversational_software_agent_is_available_247\"><\/span>The conversational software agent is available 24\/7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The chatbot is a serverless platform that can operate 24\/7. This means that customer queries can be answered at any time, even outside office hours. This is an important asset, given that potential customers can be received in real time during their first interaction with ads, thus increasing their conversion rate.  <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_chatbot_reduces_campaign_launch_costs\"><\/span>A chatbot reduces campaign launch costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The <strong>chatbot<\/strong> software agent <strong>can help reduce the costs<\/strong> associated with hiring and training staff to respond to customer queries. They can also handle several conversations at once, optimizing company resources. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_platform_automates_processes\"><\/span>The platform automates processes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>With <a href=\"https:\/\/botnation.ai\/en\/conversational-agent-definition-utility\/\" data-type=\"post\" data-id=\"2726\">the chatbot conversational agent<\/a>, <strong>it<\/strong> can <strong>be programmed to perform repetitive tasks<\/strong> that can take a considerable amount of time, such as gathering customer information, sending targeted marketing messages and qualifying prospects. In this way, most processes can be automated, allowing the advertiser to focus on other tasks and further increase the conversion rate. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_chatbot_greatly_enhances_the_customer_experience\"><\/span>A chatbot greatly enhances the customer experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The chatbot can deliver <a href=\"https:\/\/botnation.ai\/en\/how-to-better-experience-client-online\/\" data-type=\"post\" data-id=\"3957\">a personalized customer experience<\/a> by using customer data to<strong> provide relevant answers tailored to their needs<\/strong>. In fact, the conversational agent can single-handedly optimize the customer experience with several customers at the same time. Customers will be in safe hands with the chatbot conversational agent.  <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increasing_conversion_rates_with_a_chatbot\"><\/span>Increasing conversion rates with a chatbot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The chatbot can help guide customers through the buying process by answering their questions and offering product recommendations, which can help increase conversion rates. <strong>By combining <a href=\"https:\/\/botnation.ai\/en\/top-10-marketing-automation-tools\/\">marketing automation<\/a> with conversational agents, you\u2019ll be able to rapidly increase conversion rates and get as many customers as possible<\/strong> on your website.<\/p>\n\n<p>Programmatic marketing tools continue to evolve, offering new opportunities for advertisers and website publishers. New advertising formats such as native and direct-streaming ads are becoming increasingly popular, offering <strong>new ways of reaching target audiences<\/strong>. As the digital advertising market continues to grow, <strong>programmatic marketing will become an increasingly important part of the digital advertising strategy<\/strong> for advertisers and website publishers.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic marketing is an increasingly successful advertising technique. It involves the acquisition of advertising space in real time, on the web or other media, through automated bidding. Programmatic marketing enables advertisers to display more targeted and relevant ads, using data to reach the ideal audience. In this text, we\u2019ll define what programmatic marketing is and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366],"tags":[],"class_list":["post-7349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/7349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=7349"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/7349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/7346"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=7349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=7349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=7349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}