{"id":835,"date":"2020-01-26T14:43:14","date_gmt":"2020-01-26T13:43:14","guid":{"rendered":"https:\/\/botnation.ai\/site\/?p=835"},"modified":"2026-03-18T18:14:30","modified_gmt":"2026-03-18T17:14:30","slug":"chatbot-prospecting-b2b","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/chatbot-prospecting-b2b\/","title":{"rendered":"The benefits of a chatbot for B2B prospecting"},"content":{"rendered":"<p><strong>Mehdi Boudjemaa<\/strong>, CRO (Conversion Rate Optimization) Manager at <strong><a href=\"https:\/\/www.dekuple.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AWE Agency<\/a> <\/strong>shares with us his feedback on the design of a chatbot for B2B prospecting on <strong>BOTNATION.<\/strong> Thanks to this operation, Botnation won the <a href=\"https:\/\/botnation.ai\/en\/best-conversational-device\/\">best conversational device<\/a> price !<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/chatbot-prospecting-b2b\/#What_was_the_process_of_creating_this_chatbot\" >What was the process of creating this chatbot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/chatbot-prospecting-b2b\/#Why_did_you_choose_the_Botnation_solution\" >Why did you choose the Botnation solution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/chatbot-prospecting-b2b\/#Have_you_been_able_to_measure_the_first_results\" >Have you been able to measure the first results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/en\/chatbot-prospecting-b2b\/#Would_you_have_some_advice_for_a_company_that_also_wants_to_launch_a_chatbot\" >Would you have some advice for a company that also wants to launch a chatbot?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"quel-a-ete-le-processus-de-creation-de-ce-chatbot\"><span class=\"ez-toc-section\" id=\"What_was_the_process_of_creating_this_chatbot\"><\/span>What was the process of creating this chatbot?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AWE has set up a positioning strategy on the B2B sector by proposing \u201clead generation\u201d tools on the clients\u2019 <a href=\"https:\/\/botnation.ai\/en\/wordpress\/\">websites<\/a> and Facebook pages.<\/p>\n\n\n\n<p>Chatbots allow you to optimize the conversion of prospects by eliminating the registration form aspect while making the collection of information (lead) or the validation of a registration more fluid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pourquoi-avoir-choisi-la-solution-botnation\"><span class=\"ez-toc-section\" id=\"Why_did_you_choose_the_Botnation_solution\"><\/span>Why did you choose the Botnation solution?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AWE\u2019s very first chatbot was built on <a href=\"\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">BOTNATION<\/a> in only a few days and the following ones much faster by capitalizing on the experience gathered. I particularly appreciate the support which is very efficient.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"avez-vous-pu-mesurer-des-premiers-resultats\"><span class=\"ez-toc-section\" id=\"Have_you_been_able_to_measure_the_first_results\"><\/span><br>Have you been able to measure the first results?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Thanks to the reporting on the Botnation tool but also the ease of linking with analytics solutions, we see an average increase in conversion of +32% compared to the site forms. Since the chatbot is more human-friendly than a form, it is more complete.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"auriez-vous-quelques-conseils-a-donner-a-une-entreprise-qui-souhaite-egalement-lancer-un-chatbot\"><span class=\"ez-toc-section\" id=\"Would_you_have_some_advice_for_a_company_that_also_wants_to_launch_a_chatbot\"><\/span><br>Would you have some advice for a company that also wants to launch a chatbot?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before creating your chatbot, we recommend bringing together marketing and sales teams to determine the real needs of Internet users. Create several scenarios and have your chatbot tested by a panel (in-house for example) before putting it online. This will allow you to create a chatbot relevant to your visitors.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Mehdi Boudjemaa, CRO (Conversion Rate Optimization) Manager at AWE Agency shares with us his feedback on the design of a chatbot for B2B prospecting on BOTNATION. Thanks to this operation, Botnation won the best conversational device price ! What was the process of creating this chatbot? AWE has set up a positioning strategy on the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":17556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[392],"tags":[365],"class_list":["post-835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testimonials","tag-top-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/17556"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}