{"id":8754,"date":"2024-01-03T10:22:19","date_gmt":"2024-01-03T09:22:19","guid":{"rendered":"https:\/\/botnation.ai\/site\/?p=8754"},"modified":"2026-03-18T12:46:36","modified_gmt":"2026-03-18T11:46:36","slug":"commerce-conversational","status":"publish","type":"post","link":"https:\/\/botnation.ai\/en\/commerce-conversational\/","title":{"rendered":"What is conversational commerce? Definition"},"content":{"rendered":"<p><strong>Conversational commerce<\/strong> is a marketing technique that includes interactions with the customer via <strong>messaging<\/strong>, in particular via <strong>conversational technologies<\/strong> such as <strong><a href=\"https:\/\/botnation.ai\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbots<\/a><\/strong>. Also known as <strong>conversational bot<\/strong>, it enables a company to instantly connect with its customers via AI, while freeing teams from this burden. A chatbot can hold <strong>personalized conversations<\/strong> with each Internet user who requests it. The<strong>shopping experience<\/strong> on a site that practices conversational commerce is better. Are you considering this solution for your <strong>e-commerce site<\/strong>? We\u2019ll tell you why it\u2019s a great idea!<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/en\/commerce-conversational\/#Definition_of_conversational_commerce\" >Definition of conversational commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/en\/commerce-conversational\/#Benefits_of_conversational_commerce\" >Benefits of conversational commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/en\/commerce-conversational\/#Successful_conversational_commerce\" >Successful conversational commerce<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definition_of_conversational_commerce\"><\/span>Definition of conversational commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Conversational commerce is a concept that exploits technological advances, in particular <strong>NLP-based<\/strong> artificial intelligence. A tailor-made robot creates <strong>fluid, relevant dialogues<\/strong> with a company\u2019s customers. It aims to create natural interactions.<\/p>\n\n\n\n<p>The aim of conversational commerce is to<strong>   <a href=\"https:\/\/botnation.ai\/en\/chatbot-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">deliver an exceptional customer experience<\/a> <\/strong>. Chatbots are capable of understanding natural language, interpreting requests, and answering customer questions accurately and quickly. This interactive approach provides 24\/7 accessibility. It goes far beyond traditional marketing services! It\u2019s a great way to stand out from the competition.<\/p>\n\n\n\n<p>Conversational bots are transforming the way <strong>sales transactions<\/strong> and <strong>customer support<\/strong> are approached. The consumer experience is more personalized, instantaneous and efficient. He has fond memories of the brand after his purchase.<\/p>\n\n\n\n<p>Conversational commerce is the future of online marketing. In fact, over 70% of consumers expect to interact with a chatbot as part of a purchasing process. Still doubting whether you should create your own?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_conversational_commerce\"><\/span>Benefits of conversational commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2024\/01\/chatbot-suivi-colis.webp\" alt=\"Parcel tracking conversational commerce\" class=\"wp-image-8743\" srcset=\"https:\/\/botnation.ai\/wp-content\/uploads\/2024\/01\/chatbot-suivi-colis.webp 800w, https:\/\/botnation.ai\/wp-content\/uploads\/2024\/01\/chatbot-suivi-colis-300x300.webp 300w, https:\/\/botnation.ai\/wp-content\/uploads\/2024\/01\/chatbot-suivi-colis-150x150.webp 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Conversational commerce brings benefits to both sides of the business equation:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Greater efficiency for companies by <strong>freeing up staff time<\/strong><\/li>\n\n\n\n<li>An <strong>improved user experience<\/strong> for customers, thanks to the <strong>chatbot\u2019s proper configuration<\/strong> and the <strong>speed of exchanges<\/strong>.  <\/li>\n<\/ul>\n\n\n\n<p>On the business side,<strong>task automation<\/strong> is the major advantage of conversational commerce. Chatbots handle routine queries efficiently, at any time of the day or night. This 24\/7 availability means constant and immediate customer support, which boosts customer satisfaction and loyalty.<\/p>\n\n\n\n<p>Personalization is another key advantage of conversational commerce. By analyzing customer data, chatbots can offer relevant recommendations to each customer. Answers are tailored to individual needs. Customer commitment and loyalty are amplified! <a href=\"https:\/\/botnation.ai\/en\/chatbot-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">More leads<\/a>.<\/p>\n\n\n\n<p>For consumers, the benefits are just as significant. The speed of responses provided by virtual assistants contributes to instant problem resolution. The user experience is enhanced. <strong>Multi-channel availability<\/strong> gives consumers the freedom to choose their preferred communication platform. The brand is present wherever he is. It\u2019s a comfort for him, so why would he go elsewhere?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Successful_conversational_commerce\"><\/span>Successful conversational commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The success of conversational commerce depends on several elements:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital marketing strategy<\/li>\n\n\n\n<li>The technology used<\/li>\n\n\n\n<li>Understanding our customers\u2019 needs and responding accordingly.  <\/li>\n<\/ul>\n\n\n\n<p>Choosing the right <strong>communication channel<\/strong> is crucial. Understanding <strong>where your customers are<\/strong> and what networks they prefer is essential to establishing an effective presence. The chatbot can be integrated into <strong>instant messaging<\/strong>, social networks like <a href=\"https:\/\/botnation.ai\/en\/best-chatbot-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, Messenger and <a href=\"https:\/\/botnation.ai\/en\/chatbot-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, or its <strong>website<\/strong>.<\/p>\n\n\n\n<p>Tailoring conversations to customer preferences and behaviors helps create a more engaging <strong>conversational experience<\/strong>. Virtual assistants evolve with the changing needs of a brand\u2019s target audience. It\u2019s a constant process of analyzing past interactions and adjusting responses and algorithms.<\/p>\n\n\n\n<p>Evaluating the effectiveness of conversational commerce enables us to make appropriate adjustments. To achieve this, it is recommended to monitor performance indicators (KPIs) such as :  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The resolution rate<\/li>\n\n\n\n<li>Customer satisfaction<\/li>\n\n\n\n<li>Engagement rate.<\/li>\n<\/ul>\n\n\n\n<p>People are at the heart of this equation. Although chatbots are powerful tools, they can\u2019t totally replace human interaction. Used at the right moment, they strengthen the emotional bond with the customer. Blending AI and humans is always a winning strategy for <strong>successful conversational commerce<\/strong>!<\/p>\n\n\n\n<p>When integrated into an overall marketing strategy, conversational commerce offers a whole new customer experience. The brand strengthens its market position and sets itself apart from its competitors.<\/p>\n\n\n\n<p>Want to take advantage of a chatbot\u2019s conversion power? Start creating your chatbot now with our simple, intuitive, no-code online platform.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Conversational commerce is a marketing technique that includes interactions with the customer via messaging, in particular via conversational technologies such as chatbots. Also known as conversational bot, it enables a company to instantly connect with its customers via AI, while freeing teams from this burden. A chatbot can hold personalized conversations with each Internet user [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-8754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbot-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/8754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=8754"}],"version-history":[{"count":0,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/posts\/8754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media\/8741"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=8754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=8754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=8754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}