As of March 4, 2020, Facebook Messenger updates its platform<\/p>\n\n\n\n
Facebook Messenger makes important changes to improve the user experience and limit the number of unsolicited messages (spam). The objective is to encourage chatbot publishers to deliver more relevant and personalized messages to their users, customers and prospects.<\/p>\n\n\n\n\n\n
This doesn\u2019t change much, if anything, for most publishers using Botnation<\/a> because the platform has always imposed the subscription of notifications to chatbot users through an \u201copt-in\u201d action<\/a>, thus avoiding the non-comprehension of users when receiving a notification. However, for some publishers who provide more general information than personalized follow-up, it is important to understand and adapt to this new Facebook policy<\/p>\n\n\n\n First of all, we remind you of these rules of \u201cgood practices\u201d <\/strong>that we regularly disseminate during meetings, meetings with our customers, conferences, webinars etc\u2026 <\/p>\n\n\n\n Apart from these tags, subscription messaging will only be available to media that properly register their Pages in the News (Press) Page Index. You can register your news page on this<\/a> Facebook interface<\/a>.For the record\u2026. <\/h2>\n\n\n\n
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Here\u2019s what\u2019s changing, or not, as of March 4, 2020.
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Botnation encourages you to use the automatic follow-up tool<\/a> to the maximum. <\/strong>It\u2019s the easiest way to send effective and perfectly targeted notifications and ensure that your user is back in the active conversation. One click on the interface is all it takes to install an intelligent reminder in each of the essential steps of your chatbot.
Tip :<\/strong> Be sure to make the most of the 24-hour rule. For example, set up an automatic retry 23 hours later. So if the user was using your chatbot at 1pm on a Monday, he will receive it the next day, on Tuesday at noon and will certainly be reactive, reopening the session for another 24 hours.<\/li>\n\n\n\n\n
Event reminders : CONFIRMED_EVENT_UPDATE<\/strong>
Use case: Send the user reminders or updates for an event they have registered for (event registration confirmation, tickets purchased). This tag can be used for upcoming and current events.
Examples of allowed cases: Reminder of upcoming classes, appointments or events that the user has scheduled. Confirmation of the user\u2019s reservation or participation in an event or an accepted appointment
Notification of the user\u2019s planned transportation or trip, such as arrival, cancellation, baggage delay, or any other change in status.
Post-purchase updates: POST_PURCHASE_UPDATE<\/strong>
Use case: Notify the user of an update on a recent purchase.
Examples of permitted uses: Transaction confirmation, such as invoices or receipts Shipping status notifications, such as products in transit, shipped, delivered or delayed. Changes related to a user placed order, declined credit card, out of stock items or other order updates that require user intervention.
Updates to the account : ACCOUNT_UPDATE<\/strong>
Use case: Notify the user of a non-recurring change to their application or account.
Examples of permitted uses: A change in the status of the application.
Notification of suspicious activity, such as fraud alerts
Will be denied on all of these 3 tags <\/strong>any form of promotional content, including but not limited to:<\/li>\n\n\n\n
Botnation offers you to add these 3 new tags directly in the interface of notifications and reminders<\/a>, simply and easily.<\/strong><\/p>\n\n\n\n
This new Facebook policy will be effective as of March 4, 2020. From this date on, if you wish to broadcast targeted promotional (advertising) messages \u2013 not falling within the scope of the cases indicated above \u2013 by notification beyond 24 hours without user interaction, we suggest that you switch to Facebook sponsored messages <\/a>. It is a paying solution but you will be able to send your messages freely without these editorial constraints.
Do not hesitate to come back to us if needed, and once again think of using the automatic reminders<\/a> within a 24 hour window which are not subject to any constraints or changes.<\/strong>
We will keep this document updated in the coming months according to any new developments or changes.<\/p>\n\n\n\n