{"id":31055,"date":"2026-07-27T11:00:07","date_gmt":"2026-07-27T09:00:07","guid":{"rendered":"https:\/\/botnation.ai\/support\/what-are-metas-rules-regarding-the-content-of-whatsapp-business-messages\/"},"modified":"2026-07-27T17:41:48","modified_gmt":"2026-07-27T15:41:48","slug":"what-are-metas-rules-regarding-the-content-of-whatsapp-business-messages","status":"publish","type":"support","link":"https:\/\/botnation.ai\/en\/support\/what-are-metas-rules-regarding-the-content-of-whatsapp-business-messages\/","title":{"rendered":"What are Meta&#8217;s rules regarding the content of WhatsApp Business messages?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Meta enforces strict rules regarding what companies can and cannot send via the WhatsApp Business API.  <\/p>\n\n<p class=\"wp-block-paragraph\">Following these content guidelines for WhatsApp Business messages is essential to avoid having your templates rejected or your account suspended. Here\u2019s what you need to know. <\/p>\n\r\n    <div class='botnation-cta-block'>\r\n        <span class='botnation-cta-label'>Cr\u00e9ez votre agent conversationnel gratuitement<\/span>\r\n        <a href='https:\/\/start.botnation.ai\/?utm_source=site&#038;utm_medium=cta_support&#038;utm_campaign=botnation'\r\n           target='_blank'\r\n           rel='noopener'\r\n           class='botnation-cta-btn'\r\n           data-event='cta_article'\r\n           data-page='\/en\/wp-json\/wp\/v2\/support\/31055'>\r\n            C&#039;est parti !\r\n        <\/a>\r\n    <\/div>\n\n<h2 class=\"wp-block-heading\">General Rules<\/h2>\n\n<p class=\"wp-block-paragraph\">All your WhatsApp Business messages must comply with the following guidelines:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Honesty<\/strong>: Do not make promises you cannot keep. Misleading or exaggerated claims are prohibited. <\/li>\n\n\n\n<li><strong>Transparency<\/strong>: Users must clearly understand that they are interacting with a company.<\/li>\n\n\n\n<li><strong>Consent<\/strong>: You may only proactively contact users who have given their explicit consent.<\/li>\n\n\n\n<li><strong>Relevance<\/strong>: The content must match the specified template category (utility, marketing, authentication).<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Prohibited Content on WhatsApp Business<\/h2>\n\n<p class=\"wp-block-paragraph\">Meta does not allow any messages containing:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sexually Explicit Content<\/li>\n\n\n\n<li>The promotion of illegal products or services (drugs, weapons, counterfeit goods, etc.)<\/li>\n\n\n\n<li>Content that is discriminatory or incites hatred<\/li>\n\n\n\n<li>Misinformation or unverified health-related content<\/li>\n\n\n\n<li>Unregulated gambling<\/li>\n\n\n\n<li>Credit or financial offers that do not comply with local regulations<\/li>\n\n\n\n<li>Any content intended to deceive or manipulate the user<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>GOOD TO KNOW<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These restrictions apply to both templates submitted to Meta and messages sent through the 24-hour service window.<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">Specific Rules for Marketing Templates<\/h2>\n\n<p class=\"wp-block-paragraph\">Marketing category templates are subject to special scrutiny by Meta. A template will be rejected if it: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Uses language that is too aggressive or puts excessive pressure on the customer to buy (\u201c<em>Offer valid for only 1 hour!<\/em>\u201c)<\/li>\n\n\n\n<li>Promises disproportionate gains or rewards<\/li>\n\n\n\n<li>Looks like phishing (fake prize, fake delivery, fake security alert)<\/li>\n\n\n\n<li>Is written in a language other than the one specified at the time of creation<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>TIP<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use an informative and friendly tone in your marketing templates. \u201cYour exclusive promo code is waiting for you\u201d will be better received than a pushy or alarmist message. <\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">Rules Regarding Opt-In and User Privacy<\/h2>\n\n<p class=\"wp-block-paragraph\">Meta requires that:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The opt-in must be explicit: a pre-checked box is not sufficient<\/li>\n\n\n\n<li>Users can easily unsubscribe at any time<\/li>\n\n\n\n<li>Messages should respect users\u2019 time preferences (avoid sending messages at night)<\/li>\n\n\n\n<li>The frequency of mailings should be reasonable and not excessive<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Consequences for Noncompliance<\/h2>\n\n<p class=\"wp-block-paragraph\">A violation of Meta\u2019s rules may result in:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Rejection of Your Template Upon Submission<\/li>\n\n\n\n<li>A decline in your quality score if your messages trigger reports<\/li>\n\n\n\n<li>Limits on Your Daily Sending Volume<\/li>\n\n\n\n<li>In serious cases, your WhatsApp Business number may be suspended<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>GOOD TO KNOW<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta publishes and regularly updates its business policies. We recommend that you review them directly on the <a href=\"https:\/\/business.whatsapp.com\/policy\" rel=\"noopener\">WhatsApp Policies page<\/a>. <\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">Summary<\/p>\n\n<p class=\"wp-block-paragraph\">\u2705 Content that is honest, transparent, and consistent with the declared category<br>\u2705 Explicit opt-in by recipients<br>\u2705 No prohibited or misleading content<br>\u2705 Unsubscribe option available<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categorie-support":[419],"class_list":["post-31055","support","type-support","status-publish","hentry","categorie-support-whatsapp"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/support\/31055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/support"}],"about":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/types\/support"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=31055"}],"wp:term":[{"taxonomy":"categorie-support","embeddable":true,"href":"https:\/\/botnation.ai\/en\/wp-json\/wp\/v2\/categorie-support?post=31055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}