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16px;border:1px solid #ebe3cb;border-radius:24px;overflow:hidden;background:#ffffff;box-shadow:0 1px 2px rgba(61,53,31,.04), 0 18px 40px -22px rgba(71,48,0,.22)} .bn-art.b2 .b-tableau tbody td,.bn-art.b2 .b-tableau tbody tr:nth-child(even) td{padding:10px 16px;border:0;border-top:1px solid #ebe3cb;background:#ffffff} .bn-art.b2 .b-tableau tbody td.b-reco,.bn-art.b2 .b-tableau tbody tr:nth-child(even) td.b-reco{background:#edf2ff} .bn-art.b2 .b-tableau tbody td:first-child,.bn-art.b2 .b-tableau tbody tr:nth-child(even) td:first-child{border-top:0;border-bottom:3px solid var(--tab-fiche-trait,#6993ff);background:var(--tab-fiche-fond,#faf8f2);font-family:\"OpenSauceOne-SemiBold\", \"OpenSauceOne-Regular\", \"Open Sans\", sans-serif;font-size:17px;font-weight:700;color:var(--tab-fiche-texte,#3d351f)!important} .bn-art.b2 .b-tableau tbody td[data-label]:not(:first-child)::before{content:attr(data-label);display:block;margin:0 0 3px;font-family:\"OpenSauceOne-SemiBold\", \"OpenSauceOne-Regular\", \"Open Sans\", sans-serif;font-size:14px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:#2f57cc} }`));document.head.appendChild(s);<\/script><\/p>\n<div class=\"bn-art b2\">\n<div class=\"b-essentiel\">\n<div class=\"b-titre\">L\u2019essentiel<\/div>\n<div class=\"b-essentiel-reponse\">Sur un site web, un chatbot Botnation s\u2019installe en collant un script avant la fin du corps de la page, ou par notre plugin WordPress ou une balise Google Tag Manager, une fois le bot construit et test\u00e9.<\/div>\n<ul>\n<li>Quelques minutes suffisent pour un site web, sans d\u00e9veloppement complexe, selon notre aide.<\/li>\n<li>Sur WordPress, notre plugin ne demande que l\u2019identifiant de site (Website ID).<\/li>\n<li>Sur WhatsApp, un compte Meta Business v\u00e9rifi\u00e9 et un num\u00e9ro d\u00e9di\u00e9 passent avant tout.<\/li>\n<li>Avant l\u2019ouverture, testez sur mobile et testez le transfert \u00e0 un humain sur le site en ligne, pas dans l\u2019aper\u00e7u.<\/li>\n<\/ul>\n<\/div>\n<p class=\"b-intro\">Coller le script n\u2019est pas la partie la plus longue\u00a0: \u00ab\u00a0L\u2019installation se fait en quelques minutes via un simple script ou un iFrame, sans d\u00e9veloppement complexe\u00a0\u00bb, indique notre aide. Le temps se joue ailleurs, en amont, avec un bot construit et test\u00e9 sur les questions de vos visiteurs. Et, pour WhatsApp, la v\u00e9rification d\u2019entreprise chez Meta peut prendre de 24 heures \u00e0 plusieurs jours ouvr\u00e9s.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/fr\/installer-un-chatbot\/#Avant_dinstaller_un_bot_construit_et_teste\" >Avant d\u2019installer, un bot construit et test\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/fr\/installer-un-chatbot\/#Chaque_support_a_sa_methode\" >Chaque support a sa m\u00e9thode<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/fr\/installer-un-chatbot\/#Sur_votre_site_web_etape_par_etape\" >Sur votre site web, \u00e9tape par \u00e9tape<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/fr\/installer-un-chatbot\/#Sur_WordPress_par_le_plugin\" >Sur WordPress, par le plugin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/fr\/installer-un-chatbot\/#Avec_Google_Tag_Manager\" >Avec Google Tag Manager<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/fr\/installer-un-chatbot\/#WhatsApp_et_Messenger_les_conditions_de_Meta\" >WhatsApp et Messenger, les conditions de Meta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botnation.ai\/fr\/installer-un-chatbot\/#Six_verifications_avant_la_mise_en_ligne\" >Six v\u00e9rifications avant la mise en ligne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botnation.ai\/fr\/installer-un-chatbot\/#Le_budget_du_gratuit_au_sur_mesure\" >Le budget, du gratuit au sur mesure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botnation.ai\/fr\/installer-un-chatbot\/#Questions_frequentes\" >Questions fr\u00e9quentes<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Avant_dinstaller_un_bot_construit_et_teste\"><\/span>Avant d\u2019installer, un bot construit et test\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le bot se cr\u00e9e d\u2019abord depuis un mod\u00e8le, un prompt, l\u2019adresse de votre site ou vos questions et r\u00e9ponses. \u00ab\u00a0Le canal choisi d\u00e9termine l\u2019interface de conversation de vos utilisateurs, mais pas les fonctionnalit\u00e9s de cr\u00e9ation\u00a0\u00bb, pr\u00e9cise notre aide. L\u2019aper\u00e7u a une limite\u00a0: \u00ab\u00a0la fonction transfert n\u2019est activ\u00e9e que lorsque votre chatbot est en ligne\u00a0\u00bb.<\/p>\n<p>Rien ne se paie pendant la construction et les tests, sans carte bancaire. La facturation d\u00e9marre \u00e0 la publication, sur les utilisateurs uniques mensuels.<\/p>\n<p>Pour d\u00e9partager site, WhatsApp et Messenger, notre article sur le <a href=\"https:\/\/botnation.ai\/fr\/quel-canal-pour-votre-chatbot\/\">choix du canal d\u2019un chatbot<\/a> compare les options.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chaque_support_a_sa_methode\"><\/span>Chaque support a sa m\u00e9thode<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La voie \u00e0 suivre d\u00e9pend de l\u2019endroit o\u00f9 le chatbot doit vivre.<\/p>\n<div class=\"b-tableau\">\n<table>\n<thead>\n<tr>\n<th>Votre support<\/th>\n<th>M\u00e9thode<\/th>\n<th>Ce qu\u2019il vous faut<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Votre support\">Site qui accepte un script<\/td>\n<td data-label=\"M\u00e9thode\">Script coll\u00e9 avant la fin du corps de la page<\/td>\n<td data-label=\"Ce qu\u2019il vous faut\">L\u2019adresse du site d\u00e9clar\u00e9e dans le bot<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Votre support\">WordPress<\/td>\n<td data-label=\"M\u00e9thode\">Le plugin Botnation, puis le Website ID<\/td>\n<td data-label=\"Ce qu\u2019il vous faut\">L\u2019extension, pr\u00e9sente dans l\u2019annuaire WordPress<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Votre support\">Google Tag Manager<\/td>\n<td data-label=\"M\u00e9thode\">Une balise HTML personnalis\u00e9e, d\u00e9clencheur page vue<\/td>\n<td data-label=\"Ce qu\u2019il vous faut\">Votre conteneur Google Tag Manager<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Votre support\">Shopify<\/td>\n<td data-label=\"M\u00e9thode\">Le m\u00eame script externe<\/td>\n<td data-label=\"Ce qu\u2019il vous faut\">Un th\u00e8me acceptant un tag JavaScript externe<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Votre support\">PrestaShop<\/td>\n<td data-label=\"M\u00e9thode\">Le m\u00eame script externe<\/td>\n<td data-label=\"Ce qu\u2019il vous faut\">Un th\u00e8me acceptant un tag JavaScript externe<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Votre support\">Wix<\/td>\n<td data-label=\"M\u00e9thode\">Code personnalis\u00e9 dans les outils de suivi de Wix<\/td>\n<td data-label=\"Ce qu\u2019il vous faut\">Un domaine connect\u00e9 \u00e0 Wix, plan gratuit pouvant bloquer le code<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Votre support\">WhatsApp<\/td>\n<td data-label=\"M\u00e9thode\">Connexion du num\u00e9ro via Meta<\/td>\n<td data-label=\"Ce qu\u2019il vous faut\">Compte Meta Business v\u00e9rifi\u00e9, num\u00e9ro d\u00e9di\u00e9, abonnement incluant le canal<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Votre support\">Messenger<\/td>\n<td data-label=\"M\u00e9thode\">S\u00e9lection de la page, puis activation du bot<\/td>\n<td data-label=\"Ce qu\u2019il vous faut\">\u00catre administrateur de la page Facebook<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"b-tableau-note\">M\u00e9thodes d\u00e9crites dans l\u2019aide Botnation, lues le 26 octobre 2026.<\/p>\n<p>Notre aide mentionne aussi un passage par iFrame. Pour les fa\u00e7ons g\u00e9n\u00e9rales de poser un chatbot sur un site, le <a href=\"https:\/\/www.chatbot.fr\/chatbot-site-internet\/\" rel=\"noopener\">guide de chatbot.fr<\/a>, un autre site du groupe, fait le tour.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sur_votre_site_web_etape_par_etape\"><\/span>Sur votre site web, \u00e9tape par \u00e9tape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La pose du widget tient en cinq gestes.<\/p>\n<ol class=\"b-etapes\">\n<li>\n<p class=\"b-etape-titre\">D\u00e9clarez l\u2019adresse du site<\/p>\n<p>Dans les r\u00e9glages de publication du bot, ajoutez un site\u00a0: nom et adresse compl\u00e8te, sous-domaines facultatifs. Le widget ne s\u2019affiche que sur cette adresse, en http comme en https.<\/p>\n<\/li>\n<li>\n<p class=\"b-etape-titre\">G\u00e9n\u00e9rez le code d\u2019int\u00e9gration<\/p>\n<p>Depuis la fiche du site, g\u00e9n\u00e9rez le code embarqu\u00e9 et copiez-le.<\/p>\n<\/li>\n<li>\n<p class=\"b-etape-titre\">Collez le code en fin de corps<\/p>\n<p>Placez le script juste avant la fin du corps de la page, sans y toucher\u00a0: \u00ab\u00a0Un simple caract\u00e8re en moins ou trop, y compris un espace, rendrait le chatbot inactif.\u00a0\u00bb<\/p>\n<\/li>\n<li>\n<p class=\"b-etape-titre\">V\u00e9rifiez l\u2019affichage mobile<\/p>\n<p>Ouvrez le site sur un t\u00e9l\u00e9phone et sur un ordinateur. Un affichage mobile d\u00e9form\u00e9 vient le plus souvent d\u2019une balise viewport absente dans l\u2019en-t\u00eate de la page.<\/p>\n<\/li>\n<li>\n<p class=\"b-etape-titre\">Ajustez les options<\/p>\n<p>Langue d\u2019affichage, ouverture d\u00e8s l\u2019arriv\u00e9e du visiteur, lanceur masqu\u00e9\u00a0: ces r\u00e9glages se font dans le code d\u2019int\u00e9gration.<\/p>\n<\/li>\n<\/ol>\n<figure class=\"b-figure\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2026\/10\/botnation-ai-installer-chatbot-capture-support-installer-code.jpg\" alt=\"Page d\u2019aide Botnation montrant la consigne de copier le code en fin de balise body, avec le bloc de code \u00e0 recopier sur son site\"><figcaption>Copier le code en fin de balise body, d\u2019apr\u00e8s la page d\u2019aide Botnation.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Sur_WordPress_par_le_plugin\"><\/span>Sur WordPress, par le plugin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L\u2019extension se cherche dans l\u2019admin WordPress, se t\u00e9l\u00e9verse en ZIP ou s\u2019installe par FTP. Activez-la, puis ouvrez ses r\u00e9glages \u00e0 la rubrique Chatbot Botnation. C\u00f4t\u00e9 bot, ajoutez votre site, choisissez l\u2019onglet Plugin WordPress, copiez le Website ID et collez-le dans le plugin. Auto Start ouvre la conversation d\u00e8s l\u2019arriv\u00e9e du visiteur\u00a0; Ref d\u00e9marre une s\u00e9quence nomm\u00e9e avant celle par d\u00e9faut.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avec_Google_Tag_Manager\"><\/span>Avec Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Le script part dans une balise de type \u00ab\u00a0HTML personnalis\u00e9e\u00a0\u00bb, d\u00e9clench\u00e9e \u00e0 la page vue\u00a0: le bot s\u2019affiche sur toutes les pages. Un filtre d\u2019URL le limite \u00e0 une rubrique ou \u00e0 une version linguistique. Apr\u00e8s publication, comptez quelques minutes avant l\u2019affichage.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"WhatsApp_et_Messenger_les_conditions_de_Meta\"><\/span>WhatsApp et Messenger, les conditions de Meta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trois pi\u00e8ces pr\u00e9c\u00e8dent la connexion du num\u00e9ro\u00a0: un compte Meta Business Manager v\u00e9rifi\u00e9, document d\u2019immatriculation \u00e0 l\u2019appui. Puis un num\u00e9ro de t\u00e9l\u00e9phone d\u00e9di\u00e9, actif ni sur un WhatsApp personnel ni sur l\u2019application WhatsApp Business. Enfin, un abonnement qui inclut le canal WhatsApp. La v\u00e9rification de l\u2019entreprise par Meta est l\u2019\u00e9tape la plus longue\u00a0: \u00ab\u00a0La v\u00e9rification Meta peut prendre entre 24h et plusieurs jours ouvr\u00e9s.\u00a0\u00bb<\/p>\n<p>Chaque bot a son num\u00e9ro, et un num\u00e9ro ne sert qu\u2019un bot \u00e0 la fois. Si le v\u00f4tre vit d\u00e9j\u00e0 dans l\u2019application WhatsApp Business, lib\u00e9rez-le d\u2019abord\u00a0: sauvegardez les conversations, d\u00e9sactivez la validation en deux \u00e9tapes, supprimez le compte dans l\u2019application. Pass\u00e9 24 heures sans message du client, seuls des mod\u00e8les valid\u00e9s par Meta permettent de reprendre la conversation. Notre <a href=\"https:\/\/botnation.ai\/fr\/chatbot-whatsapp\/\">guide du chatbot WhatsApp<\/a> d\u00e9taille la suite, cr\u00e9ation du bot et branchement du num\u00e9ro.<\/p>\n<p>Messenger demande moins\u00a0: votre compte personnel li\u00e9 \u00e0 Botnation doit \u00eatre administrateur de la page Facebook, celle d\u2019un client comprise si celui-ci vous nomme admin. S\u00e9lectionnez la page, activez le bot\u00a0: \u00ab\u00a0\u00e0 partir de maintenant le chatbot r\u00e9pond \u00e0 100% des messages re\u00e7us sur votre page Facebook\u00a0\u00bb. Notre article sur l\u2019<a href=\"https:\/\/botnation.ai\/fr\/installer-chatbot-instagram-automatiser-dm-meta\/\">automatisation des messages priv\u00e9s Instagram<\/a> montre ce que permet l\u2019autre canal de Meta.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Six_verifications_avant_la_mise_en_ligne\"><\/span>Six v\u00e9rifications avant la mise en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Poser le widget est rapide\u00a0; le v\u00e9rifier l\u2019est tout autant.<\/p>\n<ul class=\"b-checklist\">\n<li>Le code est coll\u00e9 tel quel, sans espace ni caract\u00e8re modifi\u00e9.<\/li>\n<li>L\u2019adresse d\u00e9clar\u00e9e dans le bot correspond exactement \u00e0 celle du site visit\u00e9.<\/li>\n<li>L\u2019affichage est contr\u00f4l\u00e9 sur un t\u00e9l\u00e9phone, pas seulement sur un grand \u00e9cran.<\/li>\n<li>Le transfert vers un humain est test\u00e9 en ligne, notification par e-mail et d\u00e9lai de reprise compris.<\/li>\n<li>Sur WhatsApp, le bloc de transfert vers un agent et la bo\u00eete Live Chat sont en place.<\/li>\n<li>Le message d\u2019accueil dit clairement que le visiteur parle \u00e0 un assistant automatis\u00e9.<\/li>\n<\/ul>\n<div class=\"b-note b-note--loupe\">\n<p class=\"b-note-titre\">Ce que dit le texte<\/p>\n<p>Le paragraphe 1 de l\u2019article 50 du r\u00e8glement europ\u00e9en sur l\u2019IA s\u2019adresse aux fournisseurs de syst\u00e8mes d\u2019IA\u00a0: \u00ab\u00a0Les fournisseurs veillent \u00e0 ce que les syst\u00e8mes d\u2019IA destin\u00e9s \u00e0 interagir directement avec des personnes physiques soient con\u00e7us et d\u00e9velopp\u00e9s de mani\u00e8re que les personnes physiques concern\u00e9es soient inform\u00e9es qu\u2019elles interagissent avec un syst\u00e8me d\u2019IA [\u2026]\u00a0\u00bb<\/p>\n<p>Le texte s\u2019applique depuis le 2 ao\u00fbt 2026\u00a0; le r\u00e8glement du 8 juillet 2026 n\u2019a pas touch\u00e9 ce paragraphe.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Le_budget_du_gratuit_au_sur_mesure\"><\/span>Le budget, du gratuit au sur mesure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La construction et les tests sont gratuits, la facturation suivant les utilisateurs uniques mensuels. L\u2019offre Basic co\u00fbte 39 \u20ac HT par mois pour 500 utilisateurs uniques. La Pro passe \u00e0 59 \u20ac pour 1 000. Chaque utilisateur au-del\u00e0 du quota est factur\u00e9 0,05 \u20ac par mois. L\u2019offre Entreprise se chiffre sur devis, interlocuteur d\u00e9di\u00e9 compris. Prix HT relev\u00e9s le 26 octobre 2026.<\/p>\n<figure class=\"b-figure\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2026\/10\/botnation-ai-installer-chatbot-capture-tarifs.jpg\" alt=\"Grille tarifaire Botnation avec les offres Gratuit, Basic, Pro et Entreprise, et leurs prix mensuels\"><figcaption>La grille tarifaire de Botnation, prix hors taxes, relev\u00e9e le 26 octobre 2026.<\/figcaption><\/figure>\n<div class=\"b-solution\">\n<p class=\"b-solution-tag\">Avec Botnation<\/p>\n<p class=\"b-solution-nom\">Cr\u00e9ez le bot gratuitement et installez-le sur votre site, WordPress ou WhatsApp.<\/p>\n<p>Vous cr\u00e9ez le bot depuis un mod\u00e8le ou vos questions et r\u00e9ponses, vous le testez dans l\u2019aper\u00e7u, puis vous collez le script ou branchez un num\u00e9ro WhatsApp.<\/p>\n<ul>\n<li>Des chatbots illimit\u00e9s sur toutes les offres payantes.<\/li>\n<li>Le transfert vers un humain quand le bot atteint sa limite.<\/li>\n<\/ul>\n<p><a class=\"b-bouton\" href=\"https:\/\/start.botnation.ai\/login\">Cr\u00e9er un chatbot gratuitement<\/a><\/p>\n<\/div>\n<p>Pour une int\u00e9gration plus complexe, nos experts en cr\u00e9ation de chatbot construisent le bot sur mesure, sur devis.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Questions_frequentes\"><\/span>Questions fr\u00e9quentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"b-faq\">\n<details>\n<summary>Faut-il un d\u00e9veloppeur pour installer un chatbot\u00a0?<\/summary>\n<p>Non pour un site web\u00a0: l\u2019installation se fait en quelques minutes, par script ou iFrame, sans d\u00e9veloppement complexe. Sur Wix, en revanche, le code personnalis\u00e9 passe par les outils de suivi et suppose un domaine connect\u00e9\u00a0; notre aide pr\u00e9cise que Botnation n\u2019assure pas le support de Wix.<\/p>\n<\/details>\n<details>\n<summary>Le chatbot n\u2019appara\u00eet pas apr\u00e8s le collage du code, par o\u00f9 commencer\u00a0?<\/summary>\n<p>Relisez le code coll\u00e9\u00a0: un caract\u00e8re en moins ou en trop, m\u00eame un espace, rend le chatbot inactif. V\u00e9rifiez qu\u2019aucun espace ne s\u2019est gliss\u00e9 autour des identifiants. Confirmez ensuite que l\u2019adresse d\u00e9clar\u00e9e dans le bot est bien celle du site visit\u00e9.<\/p>\n<\/details>\n<details>\n<summary>Peut-on afficher le chatbot sur certaines pages seulement\u00a0?<\/summary>\n<p>Oui. Avec Google Tag Manager, un filtre d\u2019URL limite la balise \u00e0 une rubrique ou \u00e0 une version linguistique. En collage direct, le widget n\u2019appara\u00eet que dans les pages o\u00f9 le script est pos\u00e9\u00a0; langue et ouverture se r\u00e8glent dans le code.<\/p>\n<\/details>\n<details>\n<summary>Ce script ralentit-il mon site\u00a0?<\/summary>\n<p>Le widget se charge de fa\u00e7on asynchrone, sans bloquer l\u2019affichage de vos pages\u00a0; nos pages ne publient pas d\u2019autre mesure de vitesse. Pour l\u2019effet d\u2019un chatbot sur le r\u00e9f\u00e9rencement, notre <a href=\"https:\/\/botnation.ai\/fr\/chatbot-seo\/\">article sur le chatbot et le SEO<\/a> passe la question en revue.<\/p>\n<\/details>\n<\/div>\n<div class=\"b-cta\">\n<p class=\"b-cta-titre\">Voyez le chatbot de site web \u00e0 l\u2019\u0153uvre<\/p>\n<p>La page du canal pr\u00e9sente le widget et son installation.<\/p>\n<p><a class=\"b-bouton\" href=\"https:\/\/botnation.ai\/fr\/canaux\/site-web\/\">D\u00e9couvrir le chatbot de site web<\/a><\/p>\n<\/div>\n<div class=\"b-sources\">\n<p class=\"b-titre\">Sources<\/p>\n<ul>\n<li><a href=\"https:\/\/botnation.ai\/fr\/support\/comment-installer-mon-chatbot-sur-mon-site-web\/\">Comment installer votre chatbot sur votre site web<\/a>, aide Botnation, consult\u00e9e le 26 octobre 2026.<\/li>\n<li><a href=\"https:\/\/botnation.ai\/fr\/support\/installation-et-configuration-du-plugin-wordpress-botnation\/\">Plugin WordPress Botnation\u00a0: installation et configuration<\/a>, aide Botnation, consult\u00e9e le 26 octobre 2026.<\/li>\n<li><a href=\"https:\/\/botnation.ai\/fr\/support\/installer-son-chatbot-sur-son-site-web-avec-google-tag-manager\/\">Installer votre chatbot sur votre site avec Google Tag Manager<\/a>, aide Botnation, consult\u00e9e le 26 octobre 2026.<\/li>\n<li><a href=\"https:\/\/botnation.ai\/fr\/support\/pre-requis-pour-activer-whatsapp-business\/\">Pr\u00e9requis pour activer WhatsApp Business<\/a>, aide Botnation, consult\u00e9e le 26 octobre 2026.<\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/chatbot-botnation\/\" rel=\"nofollow noopener\">Chatbot Botnation<\/a>, annuaire des extensions WordPress, consult\u00e9 le 26 octobre 2026.<\/li>\n<li><a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\/fra\" rel=\"nofollow noopener\">R\u00e8glement (UE) 2024\/1689, articles 50 et 113<\/a>, EUR-Lex.<\/li>\n<li><a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2026\/1744\/oj\/fra\" rel=\"nofollow noopener\">R\u00e8glement (UE) 2026\/1744 du 8 juillet 2026<\/a>, EUR-Lex.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019essentiel Sur un site web, un chatbot Botnation s\u2019installe en collant un script avant la fin du corps de la page, ou par notre plugin WordPress ou une balise Google Tag Manager, une fois le bot construit et test\u00e9. Quelques minutes suffisent pour un site web, sans d\u00e9veloppement complexe, selon notre aide. Sur WordPress, notre [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":31980,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[346],"tags":[],"class_list":["post-31983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbot"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/posts\/31983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/comments?post=31983"}],"version-history":[{"count":1,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/posts\/31983\/revisions"}],"predecessor-version":[{"id":31987,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/posts\/31983\/revisions\/31987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/media\/31980"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/media?parent=31983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/categories?post=31983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/tags?post=31983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}