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16px;border:1px solid #ebe3cb;border-radius:24px;overflow:hidden;background:#ffffff;box-shadow:0 1px 2px rgba(61,53,31,.04), 0 18px 40px -22px rgba(71,48,0,.22)} .bn-art.b2 .b-tableau tbody td,.bn-art.b2 .b-tableau tbody tr:nth-child(even) td{padding:10px 16px;border:0;border-top:1px solid #ebe3cb;background:#ffffff} .bn-art.b2 .b-tableau tbody td.b-reco,.bn-art.b2 .b-tableau tbody tr:nth-child(even) td.b-reco{background:#edf2ff} .bn-art.b2 .b-tableau tbody td:first-child,.bn-art.b2 .b-tableau tbody tr:nth-child(even) td:first-child{border-top:0;border-bottom:3px solid var(--tab-fiche-trait,#6993ff);background:var(--tab-fiche-fond,#faf8f2);font-family:\"OpenSauceOne-SemiBold\", \"OpenSauceOne-Regular\", \"Open Sans\", sans-serif;font-size:17px;font-weight:700;color:var(--tab-fiche-texte,#3d351f)!important} .bn-art.b2 .b-tableau tbody td[data-label]:not(:first-child)::before{content:attr(data-label);display:block;margin:0 0 3px;font-family:\"OpenSauceOne-SemiBold\", \"OpenSauceOne-Regular\", \"Open Sans\", sans-serif;font-size:14px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:#2f57cc} }`));document.head.appendChild(s);<\/script><\/p>\n<div class=\"bn-art b2\">\n<div class=\"b-essentiel\">\n<div class=\"b-titre\">L\u2019essentiel<\/div>\n<div class=\"b-essentiel-reponse\">Le marketing conversationnel, c\u2019est parler avec ses prospects et clients en temps r\u00e9el, sur les canaux o\u00f9 ils \u00e9crivent d\u00e9j\u00e0 (chat du site, messageries, r\u00e9seaux sociaux), souvent via un chatbot qui r\u00e9pond, qualifie et passe la main \u00e0 un humain.<\/div>\n<ul>\n<li>64 % des Fran\u00e7ais utilisent une messagerie instantan\u00e9e chaque jour (Arcep).<\/li>\n<li>Prospecter un particulier par e-mail ou SMS suppose son accord pr\u00e9alable\u00a0; la prospection B2B y \u00e9chappe sous trois conditions.<\/li>\n<li>Sur WhatsApp, une entreprise n\u2019\u00e9crit qu\u2019aux personnes qui ont accept\u00e9 ses messages, et Meta facture chaque message.<\/li>\n<li>Depuis le 2 ao\u00fbt 2026, un chatbot doit annoncer \u00e0 son interlocuteur qu\u2019il parle \u00e0 une IA.<\/li>\n<\/ul>\n<\/div>\n<p class=\"b-intro\">Vos prospects \u00e9crivent d\u00e9j\u00e0 sur WhatsApp, Instagram ou Messenger\u00a0: 64 % des Fran\u00e7ais ouvrent une messagerie chaque jour, et WhatsApp rejoint 87 % des utilisateurs de messageries (<a href=\"https:\/\/www.arcep.fr\/cartes-et-donnees\/nos-publications-chiffrees\/barometre-du-numerique\/le-barometre-du-numerique-edition-2026.html\" rel=\"nofollow noopener\">Arcep, Barom\u00e8tre du num\u00e9rique 2026<\/a>). Ils attendent une r\u00e9ponse dans le m\u00eame fil. Reste \u00e0 savoir quoi leur dire sur chaque canal, quel accord et quel co\u00fbt pr\u00e9voir, et comment un chatbot qualifie avant de passer la main.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3d351f;color:#3d351f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3d351f;color:#3d351f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botnation.ai\/fr\/marketing-conversationnel\/#La_definition_et_une_notion_voisine\" >La d\u00e9finition, et une notion voisine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botnation.ai\/fr\/marketing-conversationnel\/#Quoi_envoyer_sur_chaque_canal_du_site_au_SMS\" >Quoi envoyer sur chaque canal, du site au SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botnation.ai\/fr\/marketing-conversationnel\/#Un_prospect_clique_sur_votre_annonce_ce_que_devient_la_conversation\" >Un prospect clique sur votre annonce\u00a0: ce que devient la conversation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botnation.ai\/fr\/marketing-conversationnel\/#Les_regles_a_connaitre_avant_le_premier_message\" >Les r\u00e8gles \u00e0 conna\u00eetre avant le premier message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botnation.ai\/fr\/marketing-conversationnel\/#Combien_coutent_les_messages_WhatsApp\" >Combien co\u00fbtent les messages WhatsApp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botnation.ai\/fr\/marketing-conversationnel\/#Des_resultats_annonces_par_des_entreprises_clientes\" >Des r\u00e9sultats annonc\u00e9s par des entreprises clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botnation.ai\/fr\/marketing-conversationnel\/#Par_ou_commencer\" >Par o\u00f9 commencer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botnation.ai\/fr\/marketing-conversationnel\/#Questions_frequentes\" >Questions fr\u00e9quentes<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"La_definition_et_une_notion_voisine\"><\/span>La d\u00e9finition, et une notion voisine<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le marketing conversationnel d\u00e9signe les \u00e9changes en temps r\u00e9el avec vos contacts, sur les canaux o\u00f9 la conversation va de soi\u00a0: chat du site, messageries, r\u00e9seaux sociaux. Chaque message appelle une r\u00e9ponse rapide, adapt\u00e9e \u00e0 la personne. Un chatbot tient souvent la premi\u00e8re ligne, puis passe la main \u00e0 un humain quand la demande sort de son cadre.<\/p>\n<p>Le commerce conversationnel en est une notion voisine\u00a0: \u00ab\u00a0une technique marketing qui inclut des interactions avec le client via une messagerie, notamment via des technologies conversationnelles comme les chatbots\u00a0\u00bb. Notre page sur le <a href=\"https:\/\/botnation.ai\/fr\/commerce-conversationnel\/\">commerce conversationnel<\/a> d\u00e9taille cette notion.<\/p>\n<div class=\"b-chiffres\">\n<div class=\"b-chiffre\">\n<p class=\"b-chiffre-val\">64 %<\/p>\n<p class=\"b-chiffre-txt\">de la population fran\u00e7aise utilise une messagerie instantan\u00e9e chaque jour.<\/p>\n<p class=\"b-chiffre-src\">Arcep, Barom\u00e8tre du num\u00e9rique 2026<\/p>\n<\/div>\n<div class=\"b-chiffre\">\n<p class=\"b-chiffre-val\">87 %<\/p>\n<p class=\"b-chiffre-txt\">des utilisateurs de messageries en France sont sur WhatsApp.<\/p>\n<p class=\"b-chiffre-src\">Arcep, Barom\u00e8tre du num\u00e9rique 2026<\/p>\n<\/div>\n<div class=\"b-chiffre\">\n<p class=\"b-chiffre-val\">50 %<\/p>\n<p class=\"b-chiffre-txt\">au moins des utilisateurs de messageries emploient chacune des trois applications\u00a0: WhatsApp, Messenger, Instagram.<\/p>\n<p class=\"b-chiffre-src\">Arcep, Barom\u00e8tre du num\u00e9rique 2026<\/p>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Quoi_envoyer_sur_chaque_canal_du_site_au_SMS\"><\/span>Quoi envoyer sur chaque canal, du site au SMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c0 chaque canal son usage, et le m\u00eame principe\u00a0: \u00e9crire l\u00e0 o\u00f9 le client est d\u00e9j\u00e0.<\/p>\n<div class=\"b-cartes\">\n<div class=\"b-carte\">\n<p class=\"b-carte-tag\">Site web<\/p>\n<p class=\"b-carte-titre\">Aider pendant la visite<\/p>\n<p>FAQ produit, recherche dans le catalogue, recommandations, ventes additionnelles, relance des paniers abandonn\u00e9s\u00a0: l\u2019agent couvre la visite et capte des leads au passage.<\/p>\n<\/div>\n<div class=\"b-carte\">\n<p class=\"b-carte-tag\">WhatsApp<\/p>\n<p class=\"b-carte-titre\">Des campagnes dans la poche<\/p>\n<p>Campagnes cibl\u00e9es (audiences segment\u00e9es, promotions, relances d\u2019inactivit\u00e9) via l\u2019API officielle WhatsApp Business\u00a0; apr\u00e8s 24 h sans \u00e9change, seuls les mod\u00e8les approuv\u00e9s par Meta passent\u00a0; un conseiller reprend la main avec l\u2019historique.<\/p>\n<\/div>\n<div class=\"b-carte\">\n<p class=\"b-carte-tag\">Instagram<\/p>\n<p class=\"b-carte-titre\">Du commentaire au priv\u00e9<\/p>\n<p>Un commentaire qui contient le terme choisi re\u00e7oit une r\u00e9ponse automatique, puis une invitation en message priv\u00e9 o\u00f9 la conversation d\u00e9marre.<\/p>\n<\/div>\n<div class=\"b-carte\">\n<p class=\"b-carte-tag\">Messenger et Facebook<\/p>\n<p class=\"b-carte-titre\">Le relais des publicit\u00e9s<\/p>\n<p>Apr\u00e8s une publicit\u00e9 Facebook, Messenger sert de point d\u2019entr\u00e9e\u00a0; sur une publication choisie, chaque commentaire d\u00e9clenche une bulle priv\u00e9e, sans r\u00e9ponse publique au commentaire.<\/p>\n<\/div>\n<div class=\"b-carte\">\n<p class=\"b-carte-tag\">SMS<\/p>\n<p class=\"b-carte-titre\">Confirmer et relancer<\/p>\n<p>Confirmations, rappels, rendez-vous manqu\u00e9s, paniers abandonn\u00e9s, et des \u00e9changes dans les deux sens\u00a0; c\u00f4t\u00e9 Botnation, chaque envoi consomme des cr\u00e9dits.<\/p>\n<\/div>\n<\/div>\n<figure class=\"b-figure\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2026\/10\/botnation-ai-marketing-conversationnel-capture-whatsapp-campagnes.jpg\" alt=\"Capture de la page WhatsApp de Botnation : la liste des types de campagnes (audiences segment\u00e9es, promotions, lancement produit, relances d\u2019inactivit\u00e9) \u00e0 c\u00f4t\u00e9 d\u2019un t\u00e9l\u00e9phone montrant un exemple de message\"><figcaption>La section \u00ab\u00a0Campagnes WhatsApp\u00a0\u00bb de la page WhatsApp de Botnation\u00a0; le message du t\u00e9l\u00e9phone est un exemple, pas une campagne r\u00e9elle.<\/figcaption><\/figure>\n<p>Notre page sur le <a href=\"https:\/\/botnation.ai\/fr\/canaux\/whatsapp\/\">canal WhatsApp<\/a> d\u00e9taille campagnes et mod\u00e8les. Sur Instagram, notre guide pour <a href=\"https:\/\/botnation.ai\/fr\/installer-chatbot-instagram-automatiser-dm-meta\/\">automatiser les messages priv\u00e9s<\/a> reprend ce que Meta autorise.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Un_prospect_clique_sur_votre_annonce_ce_que_devient_la_conversation\"><\/span>Un prospect clique sur votre annonce\u00a0: ce que devient la conversation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"b-conversation\">\n<p class=\"b-titre\">Sur WhatsApp, juste apr\u00e8s le clic<\/p>\n<p class=\"b-msg b-msg-bot\">Bonjour\u00a0! Vous venez de notre annonce\u00a0: je suis l\u2019assistant IA de l\u2019\u00e9quipe. Que cherchez-vous aujourd\u2019hui\u00a0?<\/p>\n<p class=\"b-msg b-msg-user\">Bonjour. Un cadeau d\u2019anniversaire pour ma m\u00e8re.<\/p>\n<p class=\"b-msg b-msg-bot\">Tr\u00e8s bien. Quel budget souhaitez-vous respecter\u00a0?<\/p>\n<p class=\"b-msg b-msg-user\">Un montant raisonnable, du milieu de gamme.<\/p>\n<p class=\"b-msg b-msg-bot\">Compris. Pour quand faut-il le recevoir\u00a0?<\/p>\n<p class=\"b-msg b-msg-user\">Pour samedi prochain, si possible.<\/p>\n<p class=\"b-msg b-msg-bot\">C\u2019est not\u00e9. Je peux vous passer un conseiller pour choisir ensemble\u00a0: je vous le mets en ligne\u00a0?<\/p>\n<p class=\"b-msg b-msg-user\">Oui, avec plaisir.<\/p>\n<\/div>\n<p>Le lead arrive structur\u00e9 et enrichi dans les outils de l\u2019\u00e9quipe, et le commercial prend le relais quand le prospect est chaud. Botnation s\u2019int\u00e8gre avec les principaux CRM et outils marketing (HubSpot, Salesforce, Zapier), leads synchronis\u00e9s et attribu\u00e9s aux bonnes \u00e9quipes.<\/p>\n<figure class=\"b-figure\"><img decoding=\"async\" src=\"https:\/\/botnation.ai\/wp-content\/uploads\/2026\/10\/botnation-ai-marketing-conversationnel-capture-leads-conversation.jpg\" alt=\"Capture de la page g\u00e9n\u00e9ration de leads de Botnation : une conversation de qualification donn\u00e9e en exemple, avec des boutons de r\u00e9ponse\"><figcaption>Un exemple de qualification conversationnelle, illustr\u00e9 sur la page g\u00e9n\u00e9ration de leads de Botnation.<\/figcaption><\/figure>\n<div class=\"b-solution b-solution--leads\">\n<p class=\"b-solution-tag\">Avec Botnation<\/p>\n<p class=\"b-solution-nom\">Qualifier vos prospects dans la conversation et remettre des leads structur\u00e9s \u00e0 vos commerciaux<\/p>\n<p>Le chatbot pose les bonnes questions pendant l\u2019\u00e9change, puis transmet.<\/p>\n<ul>\n<li>Les questions de qualification partent au fil du dialogue\u00a0: besoin, budget, timing, r\u00f4le, projet.<\/li>\n<li>Chaque lead part structur\u00e9, enrichi et envoy\u00e9 automatiquement \u00e0 vos \u00e9quipes commerciales.<\/li>\n<\/ul>\n<p><a class=\"b-bouton\" href=\"https:\/\/botnation.ai\/fr\/produits\/generation-de-leads\/\">D\u00e9couvrir la g\u00e9n\u00e9ration de leads<\/a><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Les_regles_a_connaitre_avant_le_premier_message\"><\/span>Les r\u00e8gles \u00e0 conna\u00eetre avant le premier message<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"b-note b-note--loupe\">\n<p class=\"b-note-titre\">Ce que dit le texte<\/p>\n<p><a href=\"https:\/\/www.cnil.fr\/fr\/communication-electronique-quelles-regles\" rel=\"nofollow noopener\">La CNIL<\/a> le pose ainsi\u00a0: \u00ab\u00a0L\u2019envoi de prospection commerciale par voie \u00e9lectronique (courriel, SMS, etc.) \u00e0 des particuliers repose, en principe, sur le recueil pr\u00e9alable du consentement\u00a0\u00bb, en citant l\u2019article L.34-5 du CPCE. Pour la prospection B to B, \u00ab\u00a0le consentement pr\u00e9alable n\u2019est pas syst\u00e9matiquement requis\u00a0\u00bb si le message \u00ab\u00a0est en lien avec l\u2019activit\u00e9 professionnelle de la personne contact\u00e9e\u00a0\u00bb, si \u00ab\u00a0la personne est inform\u00e9e de l\u2019origine de ses donn\u00e9es et de la finalit\u00e9 du message\u00a0\u00bb et si \u00ab\u00a0elle peut s\u2019opposer simplement \u00e0 la r\u00e9ception de nouvelles sollicitations\u00a0\u00bb. Page CNIL du 10 juin 2026.<\/p>\n<\/div>\n<p>WhatsApp ajoute sa propre condition\u00a0: une entreprise n\u2019\u00e9crit qu\u2019aux personnes qui ont accept\u00e9 de recevoir ses messages. C\u2019est la r\u00e8gle de Meta, distincte du droit fran\u00e7ais. Et l\u2019envoi doit pouvoir \u00eatre interrompu\u00a0: la CNIL demande un moyen simple de d\u00e9sinscription, pr\u00e9vu d\u00e8s la collecte et rappel\u00e9 dans chaque message lorsqu\u2019il est requis.<\/p>\n<p>Derni\u00e8re r\u00e8gle, la transparence sur la machine. <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/FR\/TXT\/?uri=CELEX:32024R1689\" rel=\"nofollow noopener\">Le r\u00e8glement europ\u00e9en sur l\u2019intelligence artificielle<\/a> \u00e9crit\u00a0: \u00ab\u00a0Les fournisseurs veillent \u00e0 ce que les syst\u00e8mes d\u2019IA destin\u00e9s \u00e0 interagir directement avec des personnes physiques soient con\u00e7us et d\u00e9velopp\u00e9s de mani\u00e8re que les personnes physiques concern\u00e9es soient inform\u00e9es qu\u2019elles interagissent avec un syst\u00e8me d\u2019IA\u00a0\u00bb. Applicable depuis le 2 ao\u00fbt 2026. Selon que vos prospects sont des entreprises ou des particuliers, notre article sur les <a href=\"https:\/\/botnation.ai\/fr\/chatbot-btob-btoc\/\">chatbots B2B et B2C<\/a> d\u00e9taille ce qui change.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Combien_coutent_les_messages_WhatsApp\"><\/span>Combien co\u00fbtent les messages WhatsApp<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meta facture au message depuis le 1er juillet 2025, et ne facture rien quand un utilisateur \u00e9crit \u00e0 une entreprise. Son message ouvre une fen\u00eatre de service de 24 heures\u00a0: ouverte, elle autorise les messages libres\u00a0; ferm\u00e9e, seuls les mod\u00e8les passent.<\/p>\n<div class=\"b-tableau\">\n<table>\n<thead>\n<tr>\n<th>Type de message<\/th>\n<th>\u00c0 quoi il sert<\/th>\n<th>Facturation au 1er octobre 2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Type de message\">Marketing<\/td>\n<td data-label=\"\u00c0 quoi il sert\">Promouvoir une offre ou une marque, via un mod\u00e8le<\/td>\n<td data-label=\"Facturation au 1er octobre 2026\">Factur\u00e9, au tarif du pays du destinataire<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Type de message\">Utilitaire<\/td>\n<td data-label=\"\u00c0 quoi il sert\">Confirmer une transaction ou transmettre une information, en mod\u00e8le ou dans la fen\u00eatre<\/td>\n<td data-label=\"Facturation au 1er octobre 2026\">Factur\u00e9, y compris dans la fen\u00eatre de 24 h depuis le 1er octobre 2026<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Type de message\">Authentification<\/td>\n<td data-label=\"\u00c0 quoi il sert\">Envoyer un code de v\u00e9rification d\u2019identit\u00e9<\/td>\n<td data-label=\"Facturation au 1er octobre 2026\">Factur\u00e9<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Type de message\">Service<\/td>\n<td data-label=\"\u00c0 quoi il sert\">R\u00e9pondre \u00e0 un client dans la fen\u00eatre de 24 h<\/td>\n<td data-label=\"Facturation au 1er octobre 2026\">1 000 messages gratuits par mois et par num\u00e9ro, puis factur\u00e9s<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"b-tableau-note\">Tarifs Meta fix\u00e9s par pays, sans montant en euros repris ici. Relev\u00e9 du 28 octobre 2026.<\/p>\n<p>Une publicit\u00e9 qui ouvre WhatsApp ouvre aussi une fen\u00eatre gratuite\u00a0: selon Meta, jusqu\u2019\u00e0 sept jours sans facturation. Le tarif marketing d\u00e9pend du pays du destinataire, via son indicatif\u00a0; pour la France, il a baiss\u00e9 au 1er janvier 2026.<\/p>\n<p>C\u00f4t\u00e9 plateforme, cr\u00e9er et tester un chatbot Botnation est gratuit, sans carte bancaire\u00a0; publier demande un abonnement d\u00e8s 39 \u20ac HT par mois (relev\u00e9 le 28 octobre 2026). Pour le <a href=\"https:\/\/www.chatbot.fr\/reponse-automatique-whatsapp\/\" rel=\"noopener\">message d\u2019absence WhatsApp<\/a>, notre guide sur chatbot.fr d\u00e9taille le r\u00e9glage puis le relais par un chatbot.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Des_resultats_annonces_par_des_entreprises_clientes\"><\/span>Des r\u00e9sultats annonc\u00e9s par des entreprises clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les chiffres qui suivent viennent des pages clientes de Botnation.<\/p>\n<figure class=\"b-citation\">\n<blockquote>\n<p>\u00ab\u00a0Une vente gr\u00e2ce au bot me rentabilise 10 ans de paiement de votre plateforme\u00a0\u00bb<\/p>\n<\/blockquote><figcaption>Essentiel Patrimoine &amp; Viager, cliente Botnation, page de cas d\u2019usage.<\/figcaption><\/figure>\n<p>Manufacture Castex indique, sur sa page cliente, une hausse de 150 % des mises au panier depuis le chatbot. Fraisiers de France annonce, sur sa propre page cliente, 20 % de chiffre d\u2019affaires en plus l\u2019ann\u00e9e du lancement et 16 % de commandes en plus sur l\u2019ann\u00e9e.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Par_ou_commencer\"><\/span>Par o\u00f9 commencer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol class=\"b-etapes\">\n<li>\n<p class=\"b-etape-titre\">Choisissez le canal de vos clients<\/p>\n<p>Celui o\u00f9 votre audience \u00e9crit d\u00e9j\u00e0\u00a0: WhatsApp, Messenger et Instagram r\u00e9unissent au moins la moiti\u00e9 des utilisateurs de messageries.<\/p>\n<\/li>\n<li>\n<p class=\"b-etape-titre\">Annoncez qu\u2019il s\u2019agit d\u2019une IA<\/p>\n<p>Le premier message dit que l\u2019interlocuteur parle \u00e0 une IA\u00a0; la r\u00e8gle europ\u00e9enne l\u2019exige depuis le 2 ao\u00fbt 2026.<\/p>\n<\/li>\n<li>\n<p class=\"b-etape-titre\">V\u00e9rifiez l\u2019accord avant tout message promotionnel<\/p>\n<p>Accord pr\u00e9alable des particuliers, opt-in WhatsApp exig\u00e9 par Meta\u00a0: \u00e0 contr\u00f4ler avant la premi\u00e8re campagne.<\/p>\n<\/li>\n<li>\n<p class=\"b-etape-titre\">R\u00e9glez la passerelle vers un humain<\/p>\n<p>D\u00e9cidez quand un conseiller prend le relais, historique de la conversation \u00e0 l\u2019appui.<\/p>\n<\/li>\n<li>\n<p class=\"b-etape-titre\">Partez d\u2019un mod\u00e8le pr\u00eat, testez sans payer<\/p>\n<p>Le mod\u00e8le \u00ab\u00a0Collecte de leads\u00a0\u00bb est pr\u00eat \u00e0 l\u2019emploi\u00a0; cr\u00e9er et tester est gratuit, sans carte bancaire.<\/p>\n<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Questions_frequentes\"><\/span>Questions fr\u00e9quentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"b-faq\">\n<details>\n<summary>Faut-il un d\u00e9veloppeur pour se lancer\u00a0?<\/summary>\n<p>Non. Botnation est une plateforme no-code\u00a0: on construit et on teste son chatbot gratuitement, sans carte bancaire, et l\u2019abonnement ne commence qu\u2019\u00e0 la publication.<\/p>\n<\/details>\n<details>\n<summary>Peut-on \u00e9crire le premier \u00e0 un prospect sur WhatsApp\u00a0?<\/summary>\n<p>Uniquement s\u2019il a accept\u00e9 de recevoir vos messages, la condition pos\u00e9e par Meta. Hors de la fen\u00eatre de 24 heures ouverte par son message, seuls les mod\u00e8les approuv\u00e9s peuvent partir.<\/p>\n<\/details>\n<details>\n<summary>Combien co\u00fbte un message marketing sur WhatsApp\u00a0?<\/summary>\n<p>Chaque message est factur\u00e9, \u00e0 un tarif fix\u00e9 par pays selon l\u2019indicatif du destinataire. Le tarif marketing fran\u00e7ais a baiss\u00e9 au 1er janvier 2026\u00a0; les montants figurent dans les grilles de Meta.<\/p>\n<\/details>\n<details>\n<summary>Un chatbot doit-il dire qu\u2019il est une IA\u00a0?<\/summary>\n<p>Oui. Le r\u00e8glement europ\u00e9en sur l\u2019intelligence artificielle impose d\u2019informer les personnes qu\u2019elles interagissent avec un syst\u00e8me d\u2019IA\u00a0; il s\u2019applique depuis le 2 ao\u00fbt 2026.<\/p>\n<\/details>\n<\/div>\n<div class=\"b-cta\">\n<p class=\"b-cta-titre\">Lancez votre premier chatbot conversationnel<\/p>\n<p>Construisez-le et testez-le gratuitement, sans carte bancaire, puis publiez-le quand il est pr\u00eat.<\/p>\n<p><a class=\"b-bouton\" href=\"https:\/\/start.botnation.ai\/login\">Cr\u00e9er mon chatbot<\/a><\/p>\n<\/div>\n<div class=\"b-sources\">\n<p class=\"b-titre\">Sources<\/p>\n<ul>\n<li><a href=\"https:\/\/www.arcep.fr\/cartes-et-donnees\/nos-publications-chiffrees\/barometre-du-numerique\/le-barometre-du-numerique-edition-2026.html\" rel=\"nofollow noopener\">Barom\u00e8tre du num\u00e9rique, \u00e9dition 2026<\/a>, Arcep, 9 f\u00e9vrier 2026.<\/li>\n<li><a href=\"https:\/\/www.cnil.fr\/fr\/communication-electronique-quelles-regles\" rel=\"nofollow noopener\">La prospection commerciale par voie \u00e9lectronique\u00a0: les r\u00e8gles<\/a>, CNIL, 10 juin 2026.<\/li>\n<li><a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/pricing\" rel=\"nofollow noopener\">Tarifs sur la plateforme WhatsApp Business<\/a>, Meta, mise \u00e0 jour du 30 septembre 2026.<\/li>\n<li><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/FR\/TXT\/?uri=CELEX:32024R1689\" rel=\"nofollow noopener\">R\u00e8glement (UE) 2024\/1689<\/a>, EUR-Lex, texte fran\u00e7ais.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019essentiel Le marketing conversationnel, c\u2019est parler avec ses prospects et clients en temps r\u00e9el, sur les canaux o\u00f9 ils \u00e9crivent d\u00e9j\u00e0 (chat du site, messageries, r\u00e9seaux sociaux), souvent via un chatbot qui r\u00e9pond, qualifie et passe la main \u00e0 un humain. 64 % des Fran\u00e7ais utilisent une messagerie instantan\u00e9e chaque jour (Arcep). Prospecter un particulier [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":31990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[347],"tags":[],"class_list":["post-4483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/posts\/4483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/comments?post=4483"}],"version-history":[{"count":1,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/posts\/4483\/revisions"}],"predecessor-version":[{"id":31993,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/posts\/4483\/revisions\/31993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/media\/31990"}],"wp:attachment":[{"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/media?parent=4483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/categories?post=4483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/botnation.ai\/fr\/wp-json\/wp\/v2\/tags?post=4483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}