Flipr - Botnation AI

A chatbot to assist users, answer technical questions and facilitate decision-making

franchises rolled out in one week

500+

messages exchanged during the first week

-180%

requests from headquarters

THE CONTEXT FLIPR

Supporting technical purchasing decisions in the swimming pool industry

Flipr offers connected solutions for analysing and optimising swimming pool water quality.

The product is aimed at individuals who need to understand their situation, assess their existing equipment and choose the most suitable solution for their pool.

Before making a purchase, visitors need guidance. Their considerations involve technical criteria: type of pool, water volume, existing installation, maintenance habits.

The website therefore needed to offer an experience that would support this decision-making process without complicating the journey.

PROBLEM

Transforming complex thinking into a simple and engaging journey

Visitors arrive at the site with varying levels of maturity: some are discovering the solution for the first time, while others are comparing options or seeking confirmation of their choice.

A simple product catalogue or standard form did not allow for effective structuring of ideas. Flipr needed to find a way to:

- Ask the right questions without creating friction
- Precisely define requirements
- Direct visitors to the appropriate solution Collect information that can be used by teams

The challenge was not only to inform, but to transform a technical process into a fluid and educational exchange.

SOLUTION

A chatbot designed for Flipr prospects

A conversational journey integrated into the site to guide and qualify

A conversational calculator for decision-making

Flipr has deployed a conversational assistant directly integrated into its website, designed as a true interactive “supercomputer”.

Rather than offering a traditional form, the conversation allows questions to be asked gradually, technical concepts to be explained, and users to be guided through the process.

The tour guides visitors through a series of structured questions: type of pool, configuration, specific requirements.

Each response helps to refine our understanding of the user context and guide us towards the most appropriate solution.

Conversation thus becomes a tool for education and qualification, naturally integrated into the e-commerce experience.

Deploy your conversational agent

PAUL COSTASECA

Founder, Flipr

The chatbot solution was the obvious choice because development and implementation seemed easier to us, and above all, interaction with prospects was more fun and friendly than with a form.

Botnation is compatible with our CMS, which greatly facilitates its implementation. In addition, Botnation has a simple interface that allows you to design your scenario in just a few clicks. We needed the bot to perform a few calculations, and this was perfectly achievable with the Botnation solution, again in just a few clicks.

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