Botnation training webinar
AB testing is the basis of marketing. It allows you to measure the impact of a change in version (two website designs, two email objects, several banners, etc.) on performance. After defining your key success factors (purchases? Registrations? Clicks?), you will test your two versions alternately and assess which one achieves the best objectives.
This is entirely possible on a chatbot, and the Botnation platform has been built with this feature in mind, which is omnipresent! Each button, text, image, and carousel contains statistics that will allow you to choose the best possible version of your sequence. Our powerful algorithm uses machine learning and artificial intelligence to choose the most effective elements.
How does it work? It’s very simple, and everything is explained in the video below!
For further information, contact us via live chat and we will answer your questions as usual!
