Study case
Monks Paris agency: a conversational chatbot to engage the MINI community
For a digital contest, MINI deployed a conversational chatbot to centralize entries, automate exchanges with users, and provide a seamless experience on social media.
A conversational game to engage a premium audience and generate qualified leads
CONTEXT MONKS PARIS & MINI
A digital campaign to boost engagement around MINI
As part of a marketing campaign for the MINI brand, the Monks Paris agency sought to create an interactive device capable of capturing attention, generating engagement, and collecting qualified data.
The objective was twofold: to offer a fun experience consistent with the MINI universe, while maximizing the campaign's performance.
PROBLEM
How can you turn a contest into a real lead generation engine?
Contests generate traffic.
But they don't guarantee lead quality or real engagement.
Monks had to design an experience that could:
- Qualify participants naturally
- Collect useful data
- Maintain smooth and immersive interaction
- Enhance MINI's premium image
Without falling into a purely formulaic approach.
SOLUTION
An immersive conversational game powered by Botnation
An interactive experience integrated into the Facebook and social media campaign
Botnation has enabled the deployment of a conversational chatbot integrated into the marketing system.
The game was based on a dynamic, progressive, and engaging journey, allowing players to:
Guiding participants through the experience
Collect key information
Maintain focus until the end of the course
Instead of a simple form, qualification happened naturally during the conversation, which increased completion rates and improved lead quality.
The system was designed to operate in a paid media environment, with the capacity to absorb a large volume of traffic while ensuring fluidity and performance.
Deploy your conversational agent
Deploy your conversational agent
Deploy your conversational agent
FANNIE OUTREY
Social Media Manager, Monks Paris
We were looking for a device that could combine creativity, performance, and qualified data collection.
The conversational format on social media has transformed a traditional contest into a truly interactive experience. The management team saves valuable time, allowing them to focus more on tasks with higher added value! The AI Agent answers 80% of recurring questions from our franchisees, which has significantly reduced the number of emails and phone calls we receive.
RESULTS
An engaging and effective social media campaign
The adoption of Botnation regional chatbots marks a key milestone in the digitalization of public rail services.
Stronger commitment
Participants interacted throughout the entire journey thanks to the immersive conversational format.
Qualified leads
The data collected was more comprehensive and usable than with a traditional form.
Enhanced brand experience
The game fit perfectly into the MINI universe, reinforcing the brand's innovative and premium image.
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Monks Paris agency for MINI
MINI has deployed a conversational agent to engage its users and provide a seamless experience on social media.
