Marketing automation has become essential for companies seeking to optimise their communication strategy.
Brevo (ex-Sendinblue) is a powerful tool for implementing such a strategy. In this article, we will explore how to use Sendinblue for marketing automation.
What is Marketing Automation?
Marketing automation is a method that enables the creation of automated and personalised communication campaigns using specific tools.
This method allows you to send emails, text messages, and web messages to contacts based on their interactions on your website, on social media, and in the emails you send them.
Marketing automation is very useful for companies looking to streamline their sales process and personalise the messages they send to their customers. It is a method that aims to reach customers at the right time with the right message.
Brevo (ex-Sendinblue), a solution for Marketing Automation
Brevo (ex-Sendinblue) is an all-in-one marketing solution that allows you to create, send and track marketing campaigns (emails and SMS). This platform offers a wide range of features to edit your campaigns and build a sense of belonging among your customers.
Considered a CRM solution, Brevo (ex-Sendinblue) allows you to manage your contacts and track their interactions with your company. This platform features an interface and a landing page editor.
Brevo (ex-Sendinblue) ‘s Marketing Automation features
Sendinblue has many features that can be used in marketing automation, such as creating marketing scenarios, managing contacts, creating landing pages, and creating email and SMS campaigns. Here are some of Brevo’s most important features for marketing automation:
- Contact management: Brevo makes it easy to manage your contacts, create lists, and segment them based on their behaviour and preferences.
- Creating marketing scenarios: Brevo offers a marketing scenario editor to create automated workflows based on your contacts’ actions. This allows you to send personalised messages based on the data stored about them.
- Creating email campaigns: a practical way to create personalised emails tailored to your contacts’ needs. You can also quantify the results and edit a table to summarise your campaigns and, above all, write a detailed report.
- Writing your SMS campaigns: Sendinblue allows you to create personalised SMS campaigns for your prospects via their telephone contact details. This feature is very useful for reaching all of your contacts.
- Creating landing pages: Sendinblue offers a landing page editor, encouraging your customers to take a specific action.
- Managing the quality of your emails: Brevo has a feature that allows you to test the quality of the emails you want to send.
- Social media management: with Sendinblue, you can manage your social media accounts and publish content in various formats according to the specific features and requirements of each platform.
Using Brevo: how does it work?
To use Brevo, you must create a free account on the platform. You can then import your contact list and start creating your marketing campaigns. Here are the steps to follow to use Brevo for your marketing automation:
- Create your contact list: to import your contacts into Sendinblue, you will need to convert the file to CSV or add them manually to the platform. You can also sort your contacts based on the data you have recorded about them: behaviour on your web page, preferences in terms of products and/or services, etc.
- Edit your marketing scenarios: you can do this simply by using information about your contacts. For example, you can create a scenario that sends a welcome email to a new contact, followed by a reminder email a week later.
- Create your email and SMS campaigns: you can use this campaign editor to create personalised emails. To do this, write an email that will make your contacts feel engaged with your message.
- Create your landing pages: remember that you can edit customised pages that will invite your contacts to perform a specific action, such as subscribing to a newsletter or purchasing a prod
- Track the performance of your campaigns: you can receive a detailed report on the results of your campaigns. For example, you can track open rates, click-through rates, conversion rates and much more.
- Benefit from a CRM: Brevo has a comprehensive CRM that allows you to manage your contacts and track their interactions with your business. You can create campaigns based on their behaviour when they visit your website, your social media pages, and the emails you send them.
The advantages of Brevo for Marketing Automation
Brevo offers numerous advantages for marketing automation. Here are the main advantages of this platform:
- An all-in-one solution: with Brevo, you can manage every stage of your marketing campaigns from a single platform.
- An easy-to-use interface: Brevo comes with an intuitive interface that is easy to use, even for novice users.
- Powerful features: this platform allows you to create messages (emails or text messages) that are tailored to your customers’ needs, simply by using the information stored in your databases.
- Competitive pricing: Brevo is available on the market at very competitive prices. It remains accessible to everyone, even small businesses.
- High-quality support: by choosing Brevo, you have chosen to work with a team of experts who are always available to answer any questions you may have.
A chatbot in your marketing campaign?
Chatbots are currently among the most widely used tools for businesses to stay in touch with their customers and are generally integrated into a marketing strategy. Internet users appreciate receiving a quick and accurate response to their queries. Instead of calling your support team, your customers will prefer to visit your website and ask for your advice via your chatbot.
Did you know? Chatbots remain an essential tool for converting your prospects into customers. With a chatbot, you can:
- Suggest a product to a visitor to your website;
- Guiding a customer to complete a purchase;
- Recommend a product to a new customer.
Also, consider using this chat system as a key tool for managing your brand’s reputation, informing your customers about the launch of a new product or service, staying in constant contact with your customers, etc.
That’s the whole point of installing a chatbot on your web page.
Sendinblue is a high-performance solution for marketing automation. This platform offers a wide range of features for creating your marketing campaigns and perfecting your customer relations. Sendinblue is also a CRM solution that collects data about your contacts and prospects. Using Sendinblue, you can create automated and personalised marketing campaigns.
