Automate your lead generation with an AI-powered chatbot
An intelligent assistant that engages your visitors, qualifies their intentions, and turns every conversation into an actionable lead — 24/7, across all your channels.
The leading brands trust Botnation to roll out their conversational agents
Designed for teams that want to generate more leads, without complexity
The Lead Generation module is designed for B2B and B2C marketing and sales teams who want to capture, qualify, and pass on high-value leads directly from their digital channels.
Engage visitors at the right time
Interact instantly with your visitors when they are most receptive—without friction or interruption.
Automatically qualify intentions and needs
Your AI agent asks the right questions, understands expectations, and segments each prospect in real time.
Collect leads without complex forms
Replace static forms with natural conversations that are more engaging and effective.
Passing on leads that are ready to be contacted to the sales teams
Each lead is structured, enriched, and automatically sent to your sales teams—ready to be converted.
Features designed to effectively capture and qualify leads
The Lead Generation module integrates with your marketing journeys to turn your audiences into concrete business opportunities.
CONVERSATIONAL QUALIFICATION
Leads qualified through conversation
Engage your visitors through natural conversations to gather the right information: needs, budget, timing, role, project. AI automatically structures responses to produce actionable leads.
PRE-DESIGNED SCENARIOS
Optimized paths for conversion
Activate ready-to-use scenarios: request a quote, make contact, B2B qualification, register for an event, or download content. Each scenario is designed to maximize conversion rates.e
DIDIER AUBERT
Founder & Director AutoEasy
Botnation is my competitive advantage.
I have internalized all the knowledge of our entire management team (founders, network coordinators, network assistants, etc.) and made it available 24/7 in an AI chatbot. The management team saves valuable time to focus more on higher value-added tasks! The AI Agent answers 80% of recurring questions from our franchisees, which has allowed us to significantly reduce emails and phone calls.
CRM & MARKETING INTEGRATION
Your leads directly in your tools
Botnation integrates with leading CRM and marketing tools (HubSpot, Salesforce, Zapier, etc.). Leads are automatically synchronized, enriched, and assigned to the right teams.
HYBRID AI + HUMAN AGENT
AI at the forefront, humans when necessary
The AI agent handles initial qualification and can transfer the conversation to a sales representative when a prospect is hot. The result: more relevant exchanges and shorter sales cycles.
Discover more products
Connect Botnation
to your tools, channels and data.
From WhatsApp to Shopify, HubSpot to Meta, Botnation synchronizes your customer interactions and marketing campaigns.
Discover more client cases
SNCF
The agent with 23 million messages that centralizes fares, services, and assistance for regional travelers
AutoEasy
How AutoEasy automated network support and streamlined communication with its franchisees
Essentiel Patrimoine & Viager
A conversational agent to qualify prospects in a highly human-centered market
Les Bains d'Alia
How Les Bains d'Alia digitised customer relations without losing the human touch with an AI chatbot
Advivo
How Advivo absorbs up to 3,000 discussions with its tenants every month thanks to a conversational agent
Fraisiers de France
How Fraisiers de France structured its e-commerce growth using a conversational agent
Monks Paris agency for MINI
MINI has deployed a conversational agent to engage its users and provide a seamless experience on social media.
Frequently asked questions for lead generation chatbot
How does a chatbot help generate more leads?
A chatbot engages visitors as soon as they arrive on your website, asks targeted questions, and captures their information progressively. This helps convert more visitors into qualified leads with less friction.
Why is a chatbot more effective than a form?
Unlike static forms, a chatbot creates a dynamic interaction. It adapts questions, reassures users, and increases completion rates, improving both lead quality and volume.
Can leads be automatically qualified?
Yes. The chatbot can ask strategic questions (budget, needs, timeline, industry…) to qualify prospects in real time and send only relevant leads to your team.
See all questions
Are leads synced with my CRM?
Yes. Collected data is automatically synced with your CRM and marketing tools (HubSpot, Salesforce, etc.) for immediate follow-up.
Can the scenarios be customized for my business?
Yes. Conversational flows are fully customizable based on your industry, personas, and business goals.
Can the chatbot re-engage hesitant visitors?
Yes. It can trigger conversations at the right moment (exit intent, time on page) to answer objections and capture leads that would otherwise leave.
Is it suitable for complex B2B sales cycles?
Yes. The chatbot pre-qualifies prospects, gathers key information, and prepares sales teams, especially for long or complex sales cycles.
Can the chatbot connect visitors with a human?
Yes. It can offer meeting booking, call requests, or transfer conversations to a sales representative when needed.
How long does it take to set up a lead generation chatbot?
Setup can be done quickly, from a few hours to a few days thanks to pre-built and customizable scenarios.
What results can be expected?
Companies typically see higher conversion rates, better lead qualification, and improved ROI from acquisition campaigns.