WhatsApp chatbot is a software designed to respond to messages on WhatsApp. The WhatsApp chatbot simplifies the experience of users talking to your company. WhatsApp being the most used instant messaging platform. Automatic and proactive, the chatbot is this tool designed to interact as quickly as possible with customers. Knowing how to create your own chatbot would be beneficial for any company. How to create a WhatsApp chatbot with theWhatsApp Business API? That is the question this article answers. But first, it would be useful to put things into context.
What is a WhatsApp chatbot?
The chatbot today implies the notion of artificial intelligence. It is a computer tool that solves a human problem. The chatbot is in fact a conversational agent. Its role is to imitate human conversations to answer quickly and massively to recurrent requests.
A chatbot can be developed on various applications and websites. One of the most recent is the chatbot for WhatsApp. WhatsApp Business allows companies to have business communication via WhatsApp. However, this tool is only available through WhatsApp Business API, which is not easy to get.
What is the benefit of a WhatsApp chatbot?
The interest of having a chatbot lies in the fact that it is constantly available to answer your customers’ questions and queries. The WhatsApp chatbot allows you to respond to customers immediately. The WhatsApp chatbot is particularly interesting, as WhatsApp is the everyday application. So this tool is essential to improve the customer experience on WhatsApp.
Perfect for businesses, the WhatsApp chatbot is interesting because of :
- Its flexibility;
- Its proximity to customers;
- Its accessibility;
- The fact that it frees up your internal human resources to deal with other matters;
Similarly, the WhatsApp chatbot is a great way to build customer loyalty. It is autonomous and available 24 hours a day. Finally, the WhatsApp chatbot helps generate more sales via quick responses and a presence on WhatsApp.
How to create a WhatsApp chatbot via the WhatsApp Business API?
Creating a WhatsApp chatbot is not an easy task. You should know that there are several tools to create a chatbot for free. However, they are not suitable to meet the standards of the WhatsApp Business API.
In the process of creating a WhatsApp chatbot, you must first have a WhatsApp Business account. Then, you have to request access to the API (which is not free). Finally, you need a powerful chatbot that can communicate with theWhatsApp Business API. Botnation can provide you with such a chatbot, contact us.
What is the WhatsApp Business API?
WhatsApp Business API is an advanced version of WhatsApp Business that offers the API. Speaking of APIs, they are a set of programming standards. It adds to the basic features of WhatsApp Business the ability to respond massively and quickly to user requests, via the implementation of a chatbot.
In fact, the API aims to give chatbot creation agencies like Botnation the opportunity to design products associated with a very specific service, in this case the WhatsApp Business API.
WhatsApp Business API to create a chatbot?
Thus, the chatbot is a product associated with the WhatsApp Business API. With such a device, companies will be able to send and receive scheduled messages and integrate this flow into their systems.
What are the steps to create a WhatsApp chatbot with the WhatsApp Business API?
You are now sufficiently informed about the WhatsApp chatbot and its importance for your business. It’s time to find out how to create one.
Here are some concrete steps for creating your WhatsApp chatbot:
- Make a WhatsApp Business API request;
- Find a chatbot provider (like Botnation);
- Proceed with the construction of the chatbot.
Before moving on to the technical and strategic steps of creating the chatbot. It is useful to define the objectives of the latter. It is therefore important to provide adequate content.
1. Request the WhatsApp Business API
It is clear that without the API, it is impossible to have a WhatsApp chatbot. So, to get access to the WhatsApp Business API, you have to apply to WhatsApp. You will need a WhatsApp Business account.
As a result of these steps, there is no guarantee that WhatsApp will give you access to the API. If your company has been accepted into the WhatsApp Business Api program, building your chatbot can begin.
2. Find a chatbot provider
A chatbot provider is used to facilitate the chatbot creation process. At Botnation, we make it easy to get started without the need to code. We can provide and customize a chatbot for messaging applications, including WhatsApp.
So we can create a WhatsApp chatbot that communicates with your WhatsApp Business API.
3. Build your chatbot with Botnation
Before you start building the WhatsApp chatbot, it would be good to create a persona of your regular customers. Then, you have to think about the chatbot’s conversation capabilities. This includes determining the type of chatbot that is right for the company. But especially the text and display options of the bot. Make a list of your customers’ recurring requests, with appropriate responses. This list will be useful for the chatbot.
Moreover, it is not negligible to foresee a human transfer. This is what will allow to anticipate the requests not taken into account by the chatbot. To evaluate the performance of the chatbot, it is advisable to take opinions from your customers. All available features are available to try. So remember to test and improve the chatbot before it goes live.
All in all, you should know that creating a WhatsApp chatbot with Business API is simple when you go through a solution like the chatbot creation and development agency Botnation. It only requires obtaining the API and a WhatsApp Business account, which are subject to approval by WhatsApp.