Social networks have been around since the 2000s. Today, everyone has at least one account on a social network such as Facebook, Instagram or YouTube.
This intensive use of social networks is opening up new opportunities for companies that now have a real digital presence. As a result, new disciplines are emerging, such as social media marketing, which is opening up many new jobs too. In this article, you’ll find out all about social media marketing.
Defining social network marketing
The definition of social network marketing is pretty straightforward: it’s all the marketing actions a brand or company undertakes on social networks. However, it’s important to remember that it’s not just about applying conventional marketing techniques.
In fact, social network marketing encompasses many areas of action:
- community management: this involves animating and managing the brand’s various social networks, where real communities are created, as well as managing messaging on the networks;
- Paid advertising: this involves promoting and highlighting the brand’s various products and/or services through targeted paid advertising on social networks;
- content creation: content can take a variety of forms, including videos, photos, podcasts and more. The format depends on the social network on which it is published;
- influencer marketing : generally, web influencers are called upon to promote the company’s various products or services.
The use of social networks in Social Media Marketing
Many social networks are used in the development of a digital strategy.
Each social network has its own specific use and publication format. Let’s take a look at the most popular social networks used in social media marketing.
Social network marketing on Facebook
This social network lets you create a company page and even a group where you can bring together people interested in your products or services.
Facebook is also perfect for strategic intelligence and monitoring the state of your e-reputation. It’s also possible to run paid advertising on this social network, and to automate customer relations by setting up a chatbot on Messenger, Facebook’s instant messaging service.
Social media marketing on Instagram
This social network is very popular with the under-35s. On Instagram, it’s possible to publish different photos of your products, so you can present your brand in its best light. A chatbot for Instagram can also be deployed very easily.
Note that on Instagram, color harmony and photo quality must be impeccable.
Social network marketing on Linked-in
Linked-in is a professional social network that can be used as a trombinoscope. This social network is perfect for companies with a B-to-B strategy looking to expand their network.
Make sure you always produce quality content on this social network, especially if you want to get in touch with other companies.
Social network marketing on TikTok
TikTok has a bad reputation among people over 25, and is often perceived as an uninteresting social network for teenagers or Chinese astrology fans who enjoy psychedelic videos.
However, TikTok can also be used by businesses. This social network is ideal if you want to get more visibility, especially if you’re creative.
What are the benefits of social network marketing?
Social media marketing has many advantages, which is why virtually every company has integrated a social network visibility strategy. Here are just a few of the benefits of social media marketing:
- strengthening a company’s digital presence;
- audience expansion and improved audience segmentation;
- customer loyalty and credibility;
- Easier interaction with customers and the information you need to get to know them better;
- improving brand image and e-reputation;
- increase traffic to your website or online store;
- free promotion of products and services;
- the possibility of targeted paid advertising campaigns.
It’s important to point out that social networks give your customers the opportunity to express themselves, so it’s possible that you’ll receive a few negative reviews. However, these are necessary if you are to improve.
