As we all know, Facebook’s new name has been announced, and from now on it will be called Meta. Over the years, the Facebook application has seen a steady stream of improvements in terms of functionality, enabling users to enjoy a fluid, enriched page. Previously, the Facebook page was only dedicated to sending limited publications such as photos or videos. Today, the Facebook application is innovating its functionalities, in particular to ensure an outstanding marketing strategy for businesses. Some of these features have already been introduced, but Facebookers still need to know about them to make the most of them. Let’s take a look at this new feature offered by the Facebook application.
Facebook: various existing features
Previously, the use of Facebook was limited to sharing photos or videos, and publishing content to advertise a brand. Today, Facebook is much more than a platform for sending photos; it has become a professional and effective marketing tool in its own right, for brands, businesses and retailers alike. In fact, Facebook’s new features offer the same principles possible with a web page: recover and/or win, attract customers (leads) and future prospects via a direct and instant approach, and above all make sales. So why not launch your marketing strategy using Facebook’s diverse range of features?
- With Facebook’s Messenger function, you can proceed to create an automatic reply in response to all your received messages or answer users’ personalized questions through the creation of a Facebook chatbot with the use of a platform like Botnation ;
- Facebook lets you target the audience on your page through your posts;
- The application allows you to create job offers, which are visible in the Facebook settings.
Facebook: Messenger for businesses
It has to be said that Messenger has been well received by Facebook users, as this option allows them to have a private space while taking advantage of the multiple conditions of confidentiality with their Facebook contacts and friends. In fact, Messenger makes it possible to converse quickly and directly with your contacts. To protect their privacy and ensure the confidentiality of information and content, Facebookers can use Messenger to talk and exchange. For companies, brands and retailers, Facebook offers the means to stay in touch with their customers by replying to messages via their Facebook page, with chatbots responding immediately 24/7. And that’s another technique in customer satisfaction.
To set up the automatic reply, you can either customize the content of the reply, or conform to a standard Facebook message.
Facebook: audience and publications
The Facebook social network has set up a targeting system based on users. You should know that some Facebook pages have the same targeting functions (on the News Feed), but for a fee. With this targeting option, you can limit the audience of your publications and target only those users likely to show a growing interest in your publication and products. Targeting customers on Facebook is now possible thanks to a system of information segmentation: age, religion, gender, language, interests, etc. Blogs on travel, fashion, world cuisine or cultures would easily find their way here.
Company job offer on Facebook
Another feature that Facebook user groups are unanimously in favor of: the job page. Thanks to this new option, companies can share an advert and publish job offers available on their site. On these pages, it is also possible to apply the targeting option to better define the user profiles intended for publication.
Last but not least, the Facebook social network, currently run by Méta, has become much more practical, thanks in particular to the presence of new functionalities in its settings.
Facebook: feed customization
In addition to Facebook’s existing personalization features, new ones have also been integrated into the platform. Another way of offering companies a new form of marketing strategy, one that’s far more effective and rapid. Among the new features available on the Meta page are :
- An appointment system linked to Facebook and Instagram;
- The ability to crop videos on Facebook Live;
- Ways to benchmark by following (or spying on) your competitors via your Facebook page;
- A chat widget on Messenger, useful for direct contact with customers.
New Facebook feature: appointment booking
With the new appointment booking feature on the Facebook application, Internet users can book an appointment with a company by specifying the date and/or time. At the same time, they can define the duration of an appointment in advance, and it can also be integrated into a chatbot for Messenger.
Facebook feature: monitor competitors
An innovation in terms of business marketing: the (new) feature that lets you monitor the Facebook pages of your competitors. In fact, this feature allows you to discreetly view a competitor’s video content, photos and all publications. This gives you visibility on visits and “Likes” of the competitor’s page.
So, with the new features of Facebook pages, you can be sure that your marketing strategy will be effective in every way. You’ll have full control over your News Feed, your posts and, above all, you’ll be informed about what’s happening with your competitors. What’s more, thanks to the profile-targeting system on Facebook’s social network, your publications will gain greater visibility than other pages, since you’ve set their target audiences in advance.
