WhatsApp lets you enhance your conversations with multimedia files.
Here are the supported WhatsApp media formats and the limits you need to follow to ensure your messages display correctly.
Whatimage format should be used for a WhatsApp chatbot?
- Accepted file formats: JPG, PNG
- Maximum size: 5 MB
- Usage: in the body of a message, in a template header, in a carousel
TIP
Use landscape-oriented images (16:9) for the best display on mobile devices. Avoid images that are too large—they may not display properly on slow mobile connections.
What video format is supported on WhatsApp?
- Supported formats: MP4, 3GPP
- Maximum size: 16 MB
- Usage: in the body of a message, in a template header
GOOD TO KNOW
Videos play directly in WhatsApp without being redirected to an external player. Make sure your video is encoded in H.264 for optimal compatibility.
What file formats are supported for documents in a WhatsApp chatbot?
- Accepted file formats: PDF, DOC, DOCX, PPT, PPTX, XLS, XLSX
- Maximum size: 100 MB
- Usage: in the body of a message, in a template header
Examples of use: sending a purchase order, an invoice, a product sheet, or a user guide.
What audio format should be used for content on WhatsApp?
- Supported formats: AAC, MP4, AMR, MPEG, OGG
- Maximum size: 16 MB
- Usage: In the message body only (not in the template header)
TIP
Audio is a format that is rarely used in a business context but is very engaging. It can be useful for personalized welcome messages or training content.
What is the correct size for stickers on WhatsApp?
- Accepted formats: WebP
- Maximum size: 100 KB
- Usage: in the body of the message only
Summary of WhatsApp Media Formats
| Type | Formats | Max size |
|---|---|---|
| Image | JPG, PNG | 5 MB |
| Video | MP4, 3GPP | 16 MB |
| Document | PDF, DOC, XLS… | 100 MB |
| Audio | AAC, MP4, AMR… | 16 MB |
| Sticker | WebP | 100 KB |
GOOD TO KNOW
These limits are imposed by Meta and apply regardless of your Botnation subscription. A file that exceeds the maximum allowed size simply will not be sent.
