The success of any company depends largely on its notoriety and its visibility on the web and social networks. To ensure a good image, it must maintain good relations with its customers and have an effective marketing strategy. There are many tools that play these roles. This is the case of chatbots for Facebook’s messaging application. To create these, however, you need certain skills. The simplest solution is to call on an agency to create a messenger chatbot. What is it really about? How does the design of the conversational robot work with these agencies? Element of answers here.
What is a chatbot messenger concretely?
The definition of the chatbot is obtained by breaking down the word itself. The term is indeed an anglicism resulting from the association of “chat” (to chat meaning to discuss) and “bot”. (to chat which means to discuss) and “bot (robot). The chatbot is therefore a robot capable of chatting with human beings. There are different types and categories of chatbots depending on the features and technologies used to create them.
A chatbot messenger for example, is associated with a Facebook account or page. It is used to maintain conversations with the account’s subscribers through the messaging application. They can be simple answers to predefined questions or more complex messages. It all depends on the type of computer program it is made of.
Indeed, with Artificial Intelligence (AI) as well as Machine Learning and NLP technologies, the robot can be very efficient. These allow him to give precise and adapted answers to each question. In addition, it learns and collects information as the conversation evolves.
What is a chatbot messenger creation agency?
Designing a discussion robot sometimes requires some programming skills. You can do it yourself or leave it to the specialists in the field. The second option is the most recommended because of its advantages. To do this, you have the choice between independent experts (developers) and chatbot creation agencies.
These agencies are companies specialized in the creation ofconversational agents. They are composed of several programming experts in charge of creating customizable bots. They have multiple functionalities and are ready for any use.
One of the best agencies in France in this field is Botnation. It can take care of the design of your robot or help you in the process. Moreover, the Botnation tool is one of the most convenient tools to create a robot without having to code.
Why use a professional company to create your conversational robot?
There are many reasons why you might want to outsource the design of your chatbot to an agency. First of all, it should be noted that professional companies guarantee a quality service. With a large number of experts on your project, you can be sure that the robot you design will perform well.
Agencies are also focusing on designing complex AI-enabled chatbots. This is a way to ensure that the robot will be dynamic and able to adapt to all situations. In addition, it will be equipped with all the useful features for your business. For example, he can take orders, in addition to chatting with subscribers.
Using a specialized company to create your chatbot also allows you to benefit from a support service. Indeed, the company provides experts to accompany the owner of the robot. This applies both during the design of the bot and afterwards. As a result, they take care of the installation of the conversational agent, and even its configuration.
If needed, the experts are also available for bot maintenance. It can be simple adjustments or added features.
How to create your chatbot for Facebook account with Botnation?
Creating your Facebook account robot using the professionals is usually very simple. In the case of Botnation , for example, there are two ways to go about it.
The first one consists in creating the discussion agent from a Template. This is a chatbot model made available to customers to help them be faster. The ergonomic interface of Botnation allows you to create the bot in just a few clicks. If you wish, you can choose the rather complex features from other conversational robots.
You can also create your entire conversational robot with Botnation. However, this requires some basic knowledge of the subject. Indeed, you will have to define the tree structure of the robot from an empty page. So you need to know what kind of bot you want to create and define all its features.
Whatever method you use, adding your robot to your Facebook account is very simple. Botnation also allows you to test the designed bot for free. There is no time limit to the validity of the free version. However, it is only used for testing.
What are the advantages of using a chatbot on your web page or Facebook?
Using a robot has many important advantages. It is as beneficial for the customer and marketing departments as it is for the company’s customers.
Strengthen the company’s customer service
Chatbots are very useful to support the customer service team in their tasks. They can take care of retrieving the concerns of the Facebook page’s subscribers and give them clear answers. The advantage is that, unlike humans, they do not get tired and are available 24 hours a day every day.
Improve the effectiveness of the marketing strategy
Using chatbots also helps improve your marketing strategy. The robot can target potential customers and send them advertisements. In addition, it collects data about them and their needs. As a result, the company will be able to offer personalized content and products for its customers.
Theconversational agent also saves time. This applies to both the company’s customers and employees. Subscribers to the websites and Facebook pages receive an immediate, clear and precise answer to each of their questions. HR employees, for example, work much faster. Tasks such as recruiting are automated and get done faster.
In short, it is important to remember that chatbot messenger creation agencies are very useful for companies. They allow them to set up a very powerful conversational robot at a lower cost.