Engage your Instagram audience with a conversational AI agent
Automate your private message conversations, engage your audience, and turn Instagram interactions into business opportunities, 24/7, automatically.
The leading brands trust Botnation to roll out their conversational agents
Why launch an AI chatbot on Instagram?
Instagram, an engagement channel that has become a business channel
Instagram is no longer just a content platform: it has become a direct channel of communication between brands and their audience.
Private messages, replies to stories, comments… users expect quick, personalised and helpful responses.
With an AI agent on Instagram:
You respond instantly to incoming messages.
You capture attention when interest is at its peak.
You turn social engagement into qualified conversations
More meaningful interactions, a better user experience, and an Instagram channel that is truly performance-oriented.
Discover the possibilities offered by an AI agent on Instagram
From acquisition to qualification, Botnation transforms Instagram into an intelligent conversational channel, connected to your tools and teams.
Lead generation from DMs
Engage users in private messages, qualify their needs, and collect leads directly from Instagram without leaving the platform.
Responses to comments & stories
Automate responses to comments and story interactions to extend engagement in private conversations.
Social customer support
Answer frequently asked questions, handle simple requests, and transfer complex cases to the appropriate department.
Recruitment & employer branding
Preselect candidates, respond to HR enquiries, and automate contact from your Instagram content.
Companies automate their Instagram conversations with Botnation
Discover how marketing and support teams use Botnation to capture, qualify, and engage their audience on Instagram.
Automation of private messages (DMs)
Your AI agent automatically manages incoming messages on Instagram Direct.
Instant replies
Qualification of applications
Redirect to a human if necessary
Automatic replies to comments
Transform comments into opportunities
Keyword detection
Invitation via private message
Automatic conversation start
GUILLAUME GILLOT
Marketing & Communication Manager, SNCF Voyageurs TER Val-de-Loire
The agent developed with Botnation allows us to assist travelers at any time, with all their everyday concerns.
This represents a real improvement in responsiveness and accessibility for users of the TER Centre-Val de Loire network.
CRM & MARKETING INTEGRATION
Conversational scenarios dedicated to Instagram
Scenarios designed for Instagram use:
Quick qualification
Request for information
Registration or contact
Redirect to a link or action
Each scenario complies with the platform’s codes and practices.
HYBRID AI + HUMAN AGENT
Hybrid AI & Human Agent
AI handles routine requests and can transfer the conversation to a human agent when the exchange requires personalised intervention.
Better quality of response
Save time for your teams
Continuité de l’échange assurée
Discover more channels
Connect Botnation
to your tools, channels and data.
From WhatsApp to Shopify, HubSpot to Meta, Botnation synchronizes your customer interactions and marketing campaigns.
Discover more client cases
SNCF
The agent with 23 million messages that centralizes fares, services, and assistance for regional travelers
AutoEasy
How AutoEasy automated network support and streamlined communication with its franchisees
Essentiel Patrimoine & Viager
A conversational agent to qualify prospects in a highly human-centered market
Les Bains d'Alia
How Les Bains d'Alia digitised customer relations without losing the human touch with an AI chatbot
Advivo
How Advivo absorbs up to 3,000 discussions with its tenants every month thanks to a conversational agent
Fraisiers de France
How Fraisiers de France structured its e-commerce growth using a conversational agent
Monks Paris agency for MINI
MINI has deployed a conversational agent to engage its users and provide a seamless experience on social media.
Highly recommended by teams who use Botnation on a daily basis
Verified reviews shared by our customers, to help you make confident decisions.
Loïc
Good agency - responsive, close to its customers, based in France
Éric
French, GDPR compliant, and meets my needs
I tested other platforms, and this one is the best suited to my needs. I wanted a chatbot on my website, and I wanted to be sure that my data was in good hands. They are French and GDPR compliant. That was a deciding factor when choosing a provider. The interface is simple and practical. Nothing to complain about.
Cédric
Simple and effective
I was able to get to grips with this tool quickly. On the very day I signed up, I managed to get a working chatbot online 🙂
Marion
I have been a Botnation customer for several years and highly recommend them!
I have tested several other platforms. This one is by far the simplest, most intuitive, most accessible, and yet the most comprehensive. Customer service is extremely responsive. They help you out, advise you, and respond very quickly. In summary, a top-notch platform and a top-notch team: if you're looking to create a robot, you've found the ideal tool!
William
Delighted with my experience with Botnation
The various stakeholders are competent and responsive. Excellent interpersonal skills. I highly recommend it.
Jean-Baptiste
User friendly
User-friendly, intuitive, a well-structured dashboard, a gentle learning curve... In short, Botnation offers a polished tool for hassle-free bot creation and development.
Khadija
I recommend it 100%!
It was the first time I had managed a chatbot on my own, and honestly, I couldn't have asked for anything better! The tool is extremely intuitive and effective, and above all, the team is top-notch. My chatbot is running smoothly now, and that changes everything!
Cyprien
Excellent tool
An excellent tool that requires no coding knowledge and has responsive and knowledgeable customer service!
Richard
An extremely reliable platform that will help you. The easiest way to create and learn more about Facebook Messenger chatbots.
Anaïs
Excellent AI agent solution that I have been working with for two years. I highly recommend it.
Paul
Excellent platform and great team!
An intuitive, eco-friendly, scalable, and no-code platform powered by 14 proprietary algorithms that work for you.
Frequently asked questions about automation on Instagram
Why use a chatbot on Instagram?
With Botnation, I set up a chatbot in just a few days, without any coding, which automatically captures visitor information and redirects them to the right service. The result: more qualified leads, less time wasted, and a much smoother experience for our users. Honestly, it’s been a game changer for us.
Can the chatbot respond to comments?
With Botnation, I set up a chatbot in just a few days, without any coding, which automatically captures visitor information and redirects them to the right service. The result: more qualified leads, less time wasted, and a much smoother experience for our users. Honestly, it’s been a game changer for us.
Can leads be qualified directly on Instagram?
With Botnation, I set up a chatbot in just a few days, without any coding, which automatically captures visitor information and redirects them to the right service. The result: more qualified leads, less time wasted, and a much smoother experience for our users. Honestly, it’s been a game changer for us.
See all questions
Does the chatbot comply with Instagram's rules?
Yes. Botnation uses official APIs and complies with the rules and limitations imposed by Instagram.
Can we speak to a human being?
Yes. Botnation operates in hybrid mode and allows a human agent to take over the conversation at any time.
Do you need technical skills to install it?
No. Configuration is done without code, without complex development.
Can Instagram be connected to a CRM?
Yes. Conversations and leads can be synchronised with your CRM and marketing tools.
Is this compliant with the GDPR?
Yes. Botnation is designed to comply with the GDPR, with consent management and data security.
