Customer management tools are often mistakenly thought of as software designed primarily for marketing agencies. The reality is quite different, however, since they are suitable for any organization that needs to manage its customer base. In the real estate sector, CRMs also have a place of choice. Their many functionalities are useful for satisfying customers and therefore optimizing the real estate agency’s return on investment. If you’d like to know what a real estate CRM is, and which ones will be most useful to you, here’s an overview of the subject.
Real estate CRM: what you need to know
A CRM stands for Customer Relationship Management. Le logiciel crm est par définition (en quelques mots) un programme de gestion commerciale qui permet d’optimiser les revenus de l’entreprise qui le met en place.
In reality, a classic CRM (adapted for a marketing agency) is no different from a real estate CRM in the way it works. The real estate CRM can be used by real estate agents, brokers and builders alike.
One of the main reasons why such software is so successful is its wide range of functions. A real estate company can’t keep up with the manual pace of a large number of customers and prospects. The real estate CRM will therefore be useful for automating a range of tasks within the agency.
More generally, the IT tool will enable us to gather information from leads or prospects. The idea is to be able to offer them tailor-made support in their property purchase or rental process. For a prospect who logs on to the agency’s website, a robot will initiate a discussion. The aim is to respond instantly to attract more interest.
The real estate CRM will therefore embed a chat bot to energize conversations. However, some chatbots’ understanding of queries can be really limited. That’s why platforms like Botnation are designing intelligent chatbots whose aim is to converse pertinently with both customers and prospects. As soon as your leads can hold coherent discussions at any time of day, you’re on the safe side.
In short, a real estate CRM will enable you to :
- acquire prospects and convert them into customers;
- detect the profitability of mandates ;
- track properties to be sold or leased;
- facilitate communication not only with prospects, but also between real estate agency teams;
- effective marketing follow-up, etc.
Basically, using a real estate CRM will save you time and optimize your agency’s revenues.
The 5 best real estate CRM software
The relevance of choosing a real estate CRM is well established. For real estate agencies, it’s an essential management tool. However, there are many different software packages on the market. So which to choose?
To begin with, it’s important to take into account the functions offered by the tools, as real estate agencies have different needs. The subscription price will also be a deciding factor. Not all CRMs are free. However, the price is linked to the software’s functionality.
Among the wide range of tools on the market, here are a few models that are sure to come in handy.
1. Miizy
Miizy is a real estate CRM used by many professionals in the field. It can be connected to your agency’s other software, enabling data synchronization and sharing. Users can track sales indicators.
Miizy’s algorithms are designed to allow you to update your interface in just a few clicks. This update takes place 4 times a day, allowing you to track your stock in real time. Data security is also an important factor. They are encrypted for even greater security.
Miizy offers 3 subscription packages. From now on, you can choose according to your real needs, starting at 59 euros.
2. Adapt Immo
Adapt Immo is also a real estate CRM that you can use to centralize your data in one place. This will optimize your prospecting. With its collaborative messaging, your team will save time. The software also gives you the option of displaying your ads on several real estate portals, maximizing your chances. It should also be remembered that the software is particularly suited to real estate agencies with high standards.
3. Hubspot
While in its basic conception the software is aimed at marketing agencies, Hubspot will also find its use in a real estate agency. For companies with insufficient resources to invest in a management tool, Hubspot is a good choice. Indeed, the tool offers a free version with interesting functionalities. However, for advanced needs, the free plan remains limited. It’s best to opt for Hubspot’s paid version for better customer relationship management.
4. Leizee
Real estate agents working in the new-build sector will find Leizee the CRM adapted to their needs. You’ll be able to easily manage your seller network and search for offers with the intelligent search engine it includes. Its interface is uncluttered enough to help you find your way around.
5. Microsoft 365 Dynamics
Microsoft 365 Dynamics is a management tool appreciated by professionals in many different sectors. One of its greatest advantages lies in the customization it offers. Each real estate player is able to adapt the tool to their needs.
It can also connect to a wide range of other tools, so you won’t be limited in what you can do. When it comes to automating tasks, all you need to do is analyze the data at the end of the process.
Bonus : Eudonet
Eudonet is also an ideal management solution. The tool centralizes prospect data as well as the user’s land base. To easily trigger opportunities, Eudonet features a multi-channel marketing function to keep users happy. You can then broadcast your real estate offers on several channels simultaneously. With this CRM, sales management is optimized.
Basically, choosing a CMR depends above all on your needs. To make sure you get it right, you can make use of online comparators. These can compare real estate CRMs according to several criteria, enabling you to make the best choice.
