Avec la forte digitalisation du monde, il est plus facile d’automatiser l’exécution de certaines tâches en entreprises. Par exemple, au lieu de répondre de façon individuelle à chacun de vos prospects et clients (à une question récurrente), vous pouvez automatiser la réponse. En cela, l’utilisation d’un chatbot, encore appelé robot conversationnel, est de mise. Pour le webmarketing, les entreprises et les commerciaux qui veulent accroître leur compétitivité gagneront à y recourir. Toutefois, afin d’adopter ce mode de communication en ligne, il faut utiliser un plugin WordPress. En cela, Botnation vous permet d’utiliser les chatbots en version gratuite. Ils sont performants et faciles à configurer. Ce guide vous propose d’en savoir plus sur les chatbots WordPress.
What is a WordPress chatbot?
More and more web designers are opting to use WordPress for their clients. This CMS offers several themes and colors for easy website customization. Best of all, it’s chatbot compatible.
Créer un chatbot wordpress gratuit, c’est faire le choix d’un support de discussion automatisé. Par définition, il est question d’un robot de discussion dont l’appellation est un néologisme associant deux mots anglais : chat et bot.
By extension, a chatbot is a computer program that simulates a conversation with humans. It can be a customer or a simple visitor. Of course, this happens most often on your web page. This includes websites, sales platforms and social networks. So you can create a livechat with your customers based solely on automated online chat. With chatbots, you’ll have more time to devote to other projects in your business. You save time and increase efficiency.
Contrairement à ce que l’on pourrait croire, la mise en place d’un bot conversationnel ne nécessite pas un gros budget pour les entreprises. Vous pouvez déjà créer un live avec vos clients en vous servant d’un chatbot gratuit. Servez-vous alors d’un plugin gratuit et performant à l’image de Botnation. Le chat robot version gratuite Botnation est compatible sur les blogs WordPress, les réseaux sociaux (en l’occurrence Facebook à travers Messenger, WhatsApp) et n’importe quelle page web.
Use Botnation to create your WordPress chatbot
For large companies, VSEs or SMEs, it’s essential to have a chatbot. This medium must be linked to your online presence, to enable you to become more operational and therefore more visible. Whatever the quality of your offers, you need to rely on an effective communications policy to establish yourself in the marketplace. For this, using a free Botnation chat robot can provide real added value for your business.
The free version of Botnation lets you experiment with numerous features for creating an effective chat bot. However, you can also make use of advanced features for your chat bot. For example, you can create a live chat extension with the tool. It’s up to you to find out in advance about the different price levels that apply.
In practical terms, all you have to do is log on to the Botnation platform and follow the instructions to create your automated chat in no time. You will, however, need to choose the right configurations. For example, avoid giving customers the choice of entering queries during the chat. Instead, give them proposals with answers provided in your bot. Support will then be more efficient.
Why use Botnation to create your WordPress chatbot?
Botnation isn’t the only plugin that lets you set up a free chatbot on WordPress. However, this plugin clearly stands out from other plugins thanks to the many advantages it offers users.
The first reason to choose Botnation’s free chatbot is the assurance of efficiency. Unlike other plugins, you’ll enjoy an unprecedented chat experience, and it won’t take up any of your time. Simply use a template available on AI or follow a tutorial on the platform to create your chatbot. In principle, this should only take a few minutes on WordPress.
What’s more, artificial intelligence offers a complete service. From creation to post-launch monitoring of your WordPress conversational bot. On Botnation, you’ll find all the tools you need to make your job easier. You can connect it to your CRM or API, depending on your objectives. Analysis and management are done automatically and in real time.
Whether you’re an experienced user of coding tools or know nothing about them, you’ll do just fine on Botnation. The platform is designed to be easy to use and accessible to everyone (beginners or not). The intuitive interface is sure to win you over.
How to evaluate the performance of a free Botnation chatbot?
Several indicators can give you an idea of the performance of your automated discussion support.
The volume of activity
Generally speaking, the total number of users of your chatbot appears on the cartridge dashboard. This is the first indicator you should take into account when estimating the tool’s performance. In addition, you can consult the “statistics” tab to track fluctuations in activity volume. After an advertising campaign or an enhancement to the tool, you can estimate its impact on visitors over a certain period: day, week, month, year.
The interaction rate
On Botnation, you should always use the “Statistics” tab to get an idea of the interaction rate. Pay particular attention to the volume of incoming and outgoing messages. It’s all about analyzing the engagement of visitors to the tool. The interaction rate will be satisfactory if the indicators (incoming and outgoing messages) are evolving and regular.
The transformation rate
There’s no point in creating a tool that informs prospects and customers without prompting them to take action. So it’s a good idea to configure your bot to prompt users to take a specific action. This could be visiting a sequence, reading a form or simply clicking.
You can check the statistics on Botnation to see if any of these actions have been performed on your tool over a certain period of time.
The survey questionnaire
In addition to these quantitative indicators, you can also conduct a visitor survey to gather feedback. In particular, ask them what they would like to see improved. Use the exclusive survey features available on Botnation to implement a satisfaction survey. On the basis of the opinions gathered, you’ll be able to see where you need to improve your tool. To avoid unpleasant surprises, it’s advisable to evaluate your tool’s performance at least once a month.
