Did you know that Facebook is a social network used by over 3 billion users every month? Beyond this impressive popularity, Mark Zuckerberg’s social network also has an instant messaging application called Messenger.
Where it gets interesting for your business is that Facebook Messenger has been chatbot-enabled since 2016.
These chatbots have many benefits for companies and their customers. So you can have a marketing chatbot in your company’s colors directly on Facebook Messenger. In other words, where your customers are. Where they like to spend time.
With the new no-code drag-and-drop solutions, Facebook Messenger chatbots are now affordable and easy to create. No need to pay thousands of euros, have advanced technical knowledge or know how to code!
Want to create your own Messenger chatbot?
In this article, we explain why and how to create a Facebook chatbot.
We also present our selection of the 5 best no-code softwares for creating a Messenger chatbot, and explain how you can create a free AI-powered Facebook chatbot with our French no-code solution Botnation AI 🇫🇷.
What is a Facebook Messenger chatbot and what are its capabilities ?
A Messenger chatbot is automated chat software that integrates directly into Facebook’s Messenger instant messaging application.
It can therefore potentially enter into discussion with Messenger’s 1.3 billion users!
The chatbot can send text, images, videos, GIFs, links and more.
For example, a Messenger chatbot can inform a customer in real time of the status of their parcel by connecting to your databases. The chatbot can even display a map showing the exact location of the parcel.
The Facebook bot can also inform a customer who can’t quite figure out how to use your product, by showing them an explanatory YouTube video.
Responses from a Facebook chatbot can either follow a predefined scenario (workflow, decision tree), giving the user choices via clickable buttons to follow a path. Or be less structured, answering questions directly. It is also possible to combine user guidance with the freedom afforded by generative artificial intelligence.
So you can go further with a chatbot programmed with artificial intelligence and machine learning, more advanced and versatile, capable of making conversation. At Botnation AI, we enable you touse the power of ChatGPT directly in your chatbots.
Facebook Messenger conversational agents can do a lot for your business. Here are just a few examples of what they can do.
Customer service
Guaranteeing impeccable customer service is a real asset for any company.
A Facebook Messenger chatbot can be a great help in improving the quality and profitability of your customer service.
Such a Facebook bot is available 24/7 to answer your prospects’ and customers’ questions instantly. And in any language.
How much would it cost you in human resources to guarantee such service availability, without a chatbot?
What’s more, the chatbot is always even-tempered, and responds while remaining 100% aligned with your brand image.
Recurring after-sales requests are thus automated, which can better satisfy your customers and free up your teams’ time.
When properly configured and set up, your Messenger chatbot can autonomously handle up to 80% of your visitors’ requests! The remaining 20% will have to be handled by your teams.
If it can’t respond correctly, the chatbot can escalate to a human, immediately starting a live chat with an advisor during office hours, or scheduling a call, for example.
As a result, the quality of your customer service doesn’t suffer, and you’re relieved of all automatable requests.
With today’s technologies, we’re a long way from the image of the bad chatbot that understands every other question and degrades the user experience.
On the contrary, adding a Messenger chatbot to your customer service is a real asset that benefits both your customers and your company.
Instead of getting lost on an FAQ page, or not going ahead with a purchase due to a lack of motivation to look for answers to their questions, prospects can ask your chatbot directly on their favorite social network.
E-commerce sales
You can optimize your Facebook Messenger chatbot for e-commerce sales, by creating a true shopping assistant.
Such an AI-assisted bot can help users find the products they’re looking for.
It can also highlight your current promotions and best sellers in conversations.
Better still, it’s entirely possible to offer a payment method directly in your chatbot! Your customer can place an order on Messenger and pay by credit card, via a Stripe integration for example.
Every person who interacts with your bot is a potential customer, even if they’ve already placed an order with you.
No more purchasing friction with a well-configured chatbot! The Messenger bot is the ideal tool for highlighting products to your customers and turning them back into buyers.
Lead capture
Your Facebook Messenger chatbot can also be optimized to capture qualified leads.
More fun and interactive than a form, the chatbot encourages your prospects to chat, and give them more information.
It’s also possible to make online appointments (via Calendly integration, for example) directly with a Messenger chatbot, which can contribute to marketing performance.
With a well-configured chatbot, you can convert new prospects who contact you on Messenger.
Conversions are the key to a company’s success, and information is paramount in determining how to convert visitors into customers.
Let chatbots help you do just that!
Best of all, this information, collected from your visitors and customers, can be exported to your CMR or spreadsheets for easier access and data collection. No more copying and pasting data – let AI do all the work for you !
Analysis and statistics
The advantage of integrating a Facebook Messenger chatbot into your communication strategy is that it enables you to collect valuable data.
Chatbot creation software such as Botnation AI gives you access to this data in the form of statistics.
For example, analyzing the most frequently asked questions and requests can tell you a lot about the expectations of your prospects and customers.
These valuable insights can enable you to learn more about your customers and their problems, which can lead you to improve your products and increase your sales and profitability.You can also easily harvest the NPS of your Facebook chatbot users.
The benefits of a Facebook Messenger chatbot for your company and its customers
Let’s summarize the benefits a Messenger chatbot can bring to your business and its customers:
- Available 24/7
- Multilingual, the chatbot can speak any language
- Accurate, personalized information by connecting to your data
- The chatbot is completely aligned with your brand image, behaving as you choose
- Allows you to automate a large part of your customer service by filtering out frequently asked questions, and thus make significant savings
- Improves customer satisfaction by providing an immediate response on a social network the person is already using
- Increases the number of qualified leads and collects more information on prospects than with a form
- Increase sales with a shopping assistant chatbot
- The chatbot is omnichannel: you can publish it on Facebook, but also on your website, WhatsApp, Instagram…
In short, creating a Messenger chatbot means equipping yourself with an artificial intelligence that’s available 24/7, configurable, customizable and easy to use.
Unless you have someone to manage the conversations 24/7, you’re bound to have downtime when customers are trying to contact you and there’s no one there to answer or help them. And if you don’t respond quickly, they’ll go to your competitors. That’s where your Facebook Messenger assistant comes in. You don’t have the human resources to handle the questions and queries of customers and visitors? No problem. Facebook Messenger chatbots don’t need to sleep. Facebook Messenger assistants don’t need a break. They’re there for you and your customers, 24/7.
Top 5 best solutions for creating a Facebook Messenger chatbot
Today, the best solutions for creating a chatbot are SaaS.
This no-code online software lets you create a chatbot yourself.
With a few simple drag-and-drops, you can create a high-quality conversational agent that meets all your needs! And all without having to pay for the creation of your chatbot.
You can also try to create a Messenger chatbot yourself, without the help of these tools. You’ll need advanced computer programming skills, such as PHP or Python.Here’s our selection of the 5 best Facebook Messenger chatbot creation software.
1. Botnation AI
Botnation AI is a French platform that makes creating chatbots for Facebook Messenger easy, without coding.
With us, you don’t need to be an expert to create a quality chatbot! The interface is simple: we make it easy for you to create and publish your chatbot. You can create your Messenger chatbot with a simple drag-and-drop operation.
You can even start from one of our many existing templates to make the task much easier!
With our new SmartAI technology, powered bygenerative artificial intelligence, you can also create a personalized FAQ chatbot or shopping assistant with your data in just a few minutes.
In just a few clicks, your bot is available to all your Facebook fans, reconciling the versatility of ChatGPT with the plurality of Botnation AI’s specialized tools!
So there are several advantages to creating a chatbot with our solution :
- No special computer skills required
- Configuration of the chatbot is free. You only need to take out a subscription if you want to publish your chatbot. So you can test it for free. We don’t even ask for your credit card details!
- The security of your data and those of your customers is our priority
- Increased responsiveness: optimized response times
- You go through a RGPD-compliant French chatbot creation agency , which doesn’t share your data with GAFAMs.
It’s also worth mentioning that our Botnation AI solution is omnichannel. Its use isn’t just for Messenger. You can publish your chatbot on Facebook, Instagram, WhatsApp, your WordPress blog and websites…
With a Botnation AI Messenger chatbot, social network users will be able to interact directly with your brand on Facebook Messenger in the best possible conditions, while complying with French legislation. And if you need help creating your Messenger chatbot, we offer tutorials and training.
2. ManyChat
ManyChat is an American solution offering online software to create a Messenger chatbot with drag-and-drop.
The solution is reserved for English speakers, as it has not yet been translated into French.
ManyChat offers the usual features: no-code interface, integrations with tools and APIs, omnichannelity.
The solution is particularly strong on its Facebook comment management and dynamic QR codes.
ManyChat also offers pre-built templates to help you create your chatbot.
A free plan with limited functionality is offered. Their 1ᵉʳ subscription starts at $15/month.
3. Chatfuel
Originally a Russian company, now an American one, Chatfuel also offers no-code SaaS software for creating Facebook Messenger chatbots.
Chatfuel can be particularly interesting for large companies with complex needs, with a large number of conversations to handle.
The solution also enables you to respond automatically to Facebook comments on your publications, as well as to mentions in your Facebook Stories.
Chatfuel can also be used for Facebook Ads advertising campaigns.
Their subscriptions start at $19.99/month, but some features like Shopify or Zapier integration are extra.
Their enterprise solution starts at $300/month.
4. Sendpulse
Sendpulse, an international company based in Ukraine, also offers online software for creating a Messenger chatbot with click-to-posts.
The solution features a user-friendly interface, and ready-to-use templates to help you create your Messenger chatbot.
You can view detailed statistics on the use of your Facebook chatbot.
Sendpulse offers a limited free plan, and a paid plan ranging from $9.85/month to several thousand dollars per month.
5. Botpress
Canadian company, Botpress is an opensource software that lets you create a Facebook Messenger chatbot.
Botpress is also an omnichannel solution, enabling you to publish your chatbot on Facebook, WhatsApp and SMS, for example.
The company offers a limited free plan, and a paid plan starting at $495/month.
Tuto to create your AI-powered Facebook Messenger chatbot for free with Botnation AI
If you haven’t already done so, register for free at Botnation.
Then go to your dashboard to create your Messenger chatbot.
Then connect your Facebook account. Choose the Facebook pages on which you’d like to integrate a Botnation chatbot.
You will then be redirected to your Botnation dashboard. Now you can easily create your chatbot using drag & drop!
You can start from an existing template, which will make things much easier, or you can start from scratch.
Here is the list of templates available for Facebook Messenger :
- Lead collection
- Contact us
- Customer service
- Satisfaction survey
- Restaurant
- Real estate agency
- E-commerce
- Quizzes.
Each template is already configured to perform certain actions. All you have to do is modify it as you wish, and personalize it with your company’s colors !
✅ And there you have it, in just a few clicks, you can have a working Messenger chatbot for your company!
If you need assistance, ask the experts at Botnation. They can configure a bot for you, or give you some tips!
We can also train you to create a chatbot with our tool.
Our tips for creating the best Facebook Messenger chatbot for your company
The better your chatbot, the more tasks it can automate. And the more you’ll save.
You don’t want a bad chatbot for your business.
Here are our tips for creating a quality Messenger bot and improving your chatbot’s profitability.
Personalize your chatbot
Your chatbot’s users will expect to recognize your brand right away when chatting with your conversational agent.
It should therefore be branded in your corporate colors, and adopt the same tone as your other communication channels.
With Botnation AI, for example, you can customize your bot’s avatar, colors, buttons…
But personalization goes beyond design.
A good chatbot should:
- Connect to your CRM to find out whether your chatbot’s contact is already a customer or not.
- Propose a personalized sequence to a company customer, with their first name, and adapted to their previous purchases
- Take into account the interlocutor’s location to propose more targeted messages, if you have several stores, for example.
- Take into account the age of the caller to adapt the tone and messages sent.
The possibilities for personalizing your chatbot are numerous.
Synchronize your chatbot with your data
The added value of your Facebook Messenger chat bot lies in its connection with your corporate data.
Indeed, Facebook users come to converse with your bot because they’re looking for information about your products or your brand.
To best respond to their requests, your chatbot should be synchronized with as much data as possible:
- Your CRM
- Your price list
- Your parcel tracking tool
- Your product returns policy
- A CSV file containing all your frequently asked questions and your best answer for each question
- A CSV file containing all your products, each with price, description, image, stock, URL…
- Your slot reservation solution (such as Calendly)
- Your payment solution (like Stripe)
- A livechat connected to your teams, to switch requests requiring a human response.
Ask chatbot users for their satisfaction
chatbot, if chatbot users are satisfied with it.
For example, you can ask them to rate their interaction with your chatbot from 1 to 10.
If they’re unhappy, you can ask them about areas for improvement.
This valuable feedback will enable you tocontinually improve your chatbot, ensuring maximum user satisfaction.
Don’t wait to create your chatbot
You now know most of the benefits that a Facebook Messenger chatbot can bring you.
So don’t wait any longer, start the process of creating your virtual agent now.
With us, creating your chatbot is completely free.
You don’t even need to enter your credit card details.
Our competitive advantages?
- Our RGPD compliance and independence from GAFAMs
- Our SmartAI solution at the cutting edge of artificial intelligence, enabling you to create an FAQ chatbot and a shopping assistant chatbot in just a few minutes.
See you soon on Botnation AI.
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