In a world where time is increasingly precious, automating your marketing processes can be a wise choice. Marketing automation allows you to optimize interactions with prospects and customers by personalizing messages based on their behavior.
Marketing automation is a set of marketing techniques that allow you to automate and personalize the relationship with your customers and prospects. The use of this software allows to optimize the management of each lead and to facilitate the work of the marketing and sales teams.
Webmecanik is one of the most popular marketing automation platforms on the market. It simplifies the management of marketing campaigns with features such as audience segmentation, automated campaign creation and performance tracking.
In this article, we will see how to do marketing automation with the French tool Webmecanik, a complete and powerful solution.
Advantages of combining marketing automation with Chatbot
Chatbots are increasingly being used by businesses to provide online support and improve the customer experience. Coupled with marketing automation, a Chatbot can offer many benefits, including reducing costs and improving the efficiency of customer communication.
Improved customer experience
A well-designed Chatbot can provide quick and personalized online assistance to customers, answering their questions and guiding them through the buying process. Chatbots can also provide information about products and services, and help customers find answers to their problems. This online support can improve the customer experience and reduce wait times, while providing 24/7 service.
Cost reduction
A Chatbot can thus reduce costs by automating repetitive tasks and allowing agents to focus on more complex tasks. Chatbots can handle routine information requests and issues, reducing the workload of customer support teams. Chatbots can also respond to thousands of requests simultaneously. This way, you won’t need extra agents during peak hours.
Personalization of the communication
Chatbots can be used to personalize communication with consumers based on their purchase history, online behavior and interests. This personalization can improve the effectiveness of marketing automation campaigns by providing a seamless experience.
Webmecanik: a French marketing automation solution
Webmecanik is a marketing automation solution, or even a French software, which allows to manage and automate marketing campaigns. It offers a wide range of features to manage :
- Your contacts;
- Your leads;
- Your email campaigns,
- Your scoring;
- Your forms.
With Webmecanik, companies can set up automation scenarios and personalize communication with their prospects.
Integration with your CRM
Webmecanik is a software that can easily integrate with the most popular CRMs, such as
- Salesforce;
- Hubspot;
- Zoho;
- Pipedrive.
This feature allows you to synchronize the data of each lead and your consumers with your CRM. You can thus centralize all data and follow the relationship with your customers on a single platform.
Contact and target management
With Webmecanik, you can easily manage your company’s contacts and targets. You can import your contact lists and segment them by various criteria, such as location, activity, interests, etc. You can also track your targets’ interactions with your company, such as page visits, document downloads and email clicks.
Email and SMS campaigns
Webmecanik is a tool that offers an advanced emailing functionality that allows you to personalize messages according to the behavior of each contact. This allows you to send relevant and targeted messages based on your contacts’ interests. You can also track open and click-through rates to optimize your campaigns.
Webmecanik also offers an SMS functionality to reach your prospects in a more direct way. This allows you to send short and punchy messages to invite your contacts to take action.
Scoring
Scoring is a key feature of marketing automation. It allows you to measure the interest of a prospect according to his behavior on your website and his interactions with your campaigns. Webmecanik is a software that offers a scoring feature to evaluate the level of interest of your targets and qualify them according to their behavior. This way, you can focus your efforts on the most promising targets that are most likely to convert into consumers.
Advanced forms
Webmecanik is a software that provides you with an advanced form functionality to capture information from your prospects. You can customize each form according to the interests of your contacts and the objective of your campaign. You can also create custom landing pages for each campaign to increase the conversion rate of your targets.
Automation scenarios
Webmecanik is in the list of marketing strategy tools that offer an automation scenarios feature that allows you to program actions according to your contacts’ behaviors. For example, you can send a welcome email to a contact who signs up for your newsletter, and then send them a series of emails to convince them to buy your product or service. You can schedule actions for the hottest leads, such as phone calls or sales appointments.
Analysis of the results
Webmecanik allows you to establish a strategy to analyze the results of your campaigns. You can track the open, click, conversion and unsubscribe rates of your emails. You can also track the conversion rate of your form. This way you can optimize your campaigns according to the results and improve your conversion rate.
Support and training
Webmecanik offers a quality customer support to answer all your questions and solve all the problems you may encounter. This tool offers a personalized training to help you to take control of the solution and to optimize your campaigns. This training can be done remotely or in person.
Integration with other marketing automation tools
Webmecanik can integrate perfectly with other marketing automation tools, such as Sendinblue and Plezi. This allows you to combine the software’s features with those of other tools to offer a complete marketing automation solution.
Rates
Webmecanik offers flexible rates that adapt to the needs of each company. Prices vary depending on the number of contacts and the desired features. You can choose between a cloud-based or a hosted offer.
Webmecanik is a complete French marketing automation solution that offers a wide range of features to manage contacts, leads, email campaigns, scoring, forms and much more. With Webmecanik, companies can set up automation scenarios and personalize communication with their prospects. In addition, Webmecanik can easily integrate with the most popular CRMs, SMS functionality, advanced communication personalization, results analysis functionality and quality customer support. With Webmecanik, companies can optimize their marketing automation strategy and improve their conversion rate.
