Top 10 Marketing Automation Tools

Marketing Automation is a process that allows companies to automate their marketing solutions and manage their customer relationships more efficiently. The goal is to create more targeted, personalized and effective marketing campaigns, while reducing the time and costs associated with manual processes. Marketing Automation tools are software that not only automate marketing solutions, but also track contacts, analyze results and segment customers based on their behavior. In this article, we will present the advantages of a chatbot coupled with this marketing strategy and the 10 best Marketing Automation tools available on the market.

What are the advantages of a chatbot coupled with Marketing Automation?

Know that chatbots and Marketing Automation are two digital marketing tools that each have their distinct benefits for businesses. However, when combined, they can offer even greater benefits to your company. The benefits of a chatbot coupled with Marketing Automation:

  • Improving the customer experience;
  • Communication automation;
  • Cost reduction;
  • Data analysis.

Improved customer experience

When chatbots are coupled with Marketing Automation, they can provide quick and accurate answers to customer questions, improving the overall customer experience. Chatbots are able to provide instant, 24/7 support, answering customer questions and concerns in real time. Chatbots are also able to direct customers to the appropriate landing pages and websites to meet their needs and thus optimize their user experience.

Communication automation

Communication automation is one of the main benefits of Marketing Automation. Chatbots can be programmed to respond to inquiries, send reminders and email, offer deals or promotions, collect feedback and interact with customers in an automated manner. Chatbots can also be programmed to send a personalized email, increasing customer engagement and satisfaction.

Cost reduction

Know that chatbots can help reduce costs by automating repetitive tasks and reducing the number of your staff to respond to customer inquiries. This can result in reduced costs for human resources, customer support and general communications. Chatbots are able to handle multiple conversations at once, allowing your business to increase its efficiency and productivity.

Data analysis

Chatbots coupled with Marketing Automation are also able to collect and analyze data in real time. This can help companies better understand customer preferences and interpret customer behaviors, which can be critical to further personalizing marketing strategies. Chatbots can also help identify potential problems and customer concerns, giving businesses the opportunity to resolve them before they become major issues.

The use of chatbots coupled with Marketing Automation can offer significant benefits to businesses.

Chatbots can improve the customer experience, generate qualified leads, automate communication, reduce costs and help analyze data.

What are the 10 best marketing automation software?

Right now, the top 10 Web Marketing software that allows you to start an automation process are:



Hubspot is one of the most popular and comprehensive marketing automation tools on the market. It offers a range of features that allow you to manage your marketing campaigns, track your contacts and manage your customer relationships. In addition, it also includes an integrated CRM system that gives you the ability to accompany your customers throughout their buying journey. Hubspot is a software that offers a free version as well as paid versions starting at $50 per month.


ActiveCampaign is a marketing automation and CRM solution that allows you to:

  • Create automated and personalized marketing campaigns;
  • Send emails and SMS;
  • Track contacts and better manage customer relations.

ActiveCampaign offers advanced segmentation of leads and customers based on their behavior and interactions with the company. To use the features of this email marketing software, its price starts from $9 per month for small companies.


Pardot is a marketing automation solution from Salesforce that provides contact generation, lead scoring, emailing and lead tracking capabilities throughout the buying journey. Pardot is a high-end solution, even an emailing tool that is particularly adapted to B2B companies that have longer sales cycles and more complex sales processes.


Marketo is a marketing automation platform that offers a full range of features for B2B and B2C companies. Indeed, this emailing tool allows to :

  • Create automated campaigns;
  • Send emails and SMS;
  • Tracking leads;
  • Measure the effectiveness of marketing solutions.

Marketo is particularly suited to businesses that need a scalable and customizable solution, and the price for these services is approximately $895 per month.


Sendinblue is a French Marketing Automation tool that allows you to create automated marketing campaigns, send emails and SMS, track leads and manage your customer relationship.

Sendinblue also offers a range of features tailored to small and medium businesses at competitive rates. Paid versions of this email marketing software are approximately $25 per month. Note that it is also available in a free version.


For small businesses, Mailchimp is one of the most popular Marketing Automation tools. Indeed, it allows you to send emails and track the results and create automated marketing campaigns. Mailchimp also offers a range of features to segment your leads according to their behavior and interaction with your company. Mailchimp is especially suited for businesses that need a simple and easy to use solution, as the rates to get services start from $9.99 per month.


Plezi is a French marketing automation tool that allows you to create automated marketing campaigns, send emails, track contacts and measure the effectiveness of your marketing strategy. Plezi also offers a range of lead scoring and advanced segmentation capabilities for B2B companies.


Webmecanik is a French Marketing Automation tool that allows companies to create automated marketing campaigns, send emails and track contacts. Webmecanik also offers a range of features and can integrate with many other solutions such as PrestaShop or Eventbrite. With this emailing software, you can convert your leads easily and quickly.


Another effective Marketing Automation solution, Act-On allows you to set up an automated marketing plan, send emails, track your contacts and get results on the effectiveness of your strategy. For B2B and B2C companies, Act-On also offers lead scoring, advanced segmentation and data management capabilities.


GetResponse is also in the list of the most important emailing tools on the market. This software allows you to efficiently track your prospects’ behaviors across multiple platforms and then send your offer via email, SMS or directly to their mobile device. GetResponse also offers lead and customer segmentation features based on their interaction with your business. This emailing software is specially designed for small companies, thanks to its price which is around $15 per month.

Marketing Automation is an essential process for companies looking to improve their marketing effectiveness and customer relationships. Indeed, Marketing Automation tools offer a range of features for businesses of all sizes, including: automated campaign creation, lead and customer segmentation, and data and results management. The 10 marketing automation tools presented in this article offer solutions adapted to the needs of companies of all sizes and all industries. Whether you’re looking for a simple, easy-to-use solution or a high-end, customizable solution, there’s a Marketing Automation tool that will meet your needs.

Amandine Carpentier

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