5 essential elements for a great newsletter

In a company’s marketing campaign, newsletters play a big role in the launch of various products. When talking about emailing or newsletters, the first thing to keep in mind is that the content must be relevant and interesting to the recipients. …

How can technology help automated marketing?

In recent years, digital marketing has developed at a high speed and many companies use it for their advertising campaigns. The benefits of digital marketing are well known: thanks to it, companies have a better visibility and a better return on …

Marketing Automation: Definition, tips

As business on the web becomes more and more difficult, it has become essential to master web tools like marketing automation. Indeed, having a well optimized website is not enough to beat the competition in the digital world, it is necessary …

Marketing Automation and Emailing

Marketing automation is a marketing tool that allows a company to perfect the automation of most of its tasks according to predefined conditions. It is a strategy management tool that is very popular with marketers. It must be admitted that marketing …

Contests on Social Networks: a good way to promote your brand

Today, companies are regularly looking for new ways to promote themselves and their products. With the advent of social networks and social media such as Facebook or Instagram, the possibilities for businesses have become virtually endless. Among these tools, we can …

What are the best search engines?

The choice of a search engine is important in order to optimize the expected results. With the number of search engines available today, it is not always clear which one will best meet your needs. By the way, you should know …

How to be indexed by a search engine?

For an independent business, creating a specialized website is a better option to attract new customers on the Internet. The company must not only design a website, but all the pages must also be referenced on a search engine in order …

How does a search engine work?

Internet users around the world use search engines to obtain information. Indeed, billions of information are put on line, then modified daily by the persons in charge of the sites. Search engines are software programs that sort the information sought according …

Why create a professional website?

It is now essential to have an online presence when you start a business or open a store. That’s why you need to set up a professional site that helps you communicate with customers and prospects. Why create a professional website? …

How much does it cost to create an e-commerce website?

The functioning of any company is inevitably linked to a controlled online activity. Nowadays, it is impossible for a company, whatever its field of activity, to survive and grow without an effective online communication strategy. Among the various tools related to …

Conversational marketing: definition and benefits

Do you want to reduce the exchange time to optimize the sales process of your company? Conversational marketing is the answer to your question. With conversational marketing, you engage in an exchange with your potential customers and decrease the time needed …

Top 5 content marketing mistakes

When writing content for your audience on a website, there are a few things you need to analyze before you go ahead and publish. Know that promoting a website or a company blog requires the design of quality content using a …

5 tips for selling on a Blog

Blogging has become an effective way to generate significant and steady income from Internet sales. This is why implementing a marketing strategy is the right technique. Your competitors are constantly aligning their products with yours, and it is the customers who …

5 key tips to increase your audience on the internet

Do you have an online website or blog? Your dream is to gain more visibility, generate more visitors and build customer loyalty? This is possible by adopting certain digital marketing strategies. In fact, it’s essential if you want a career in …

Which strategies to define for digital marketing?

Digital marketing allows you to position your content in order to acquire an audience, customers, and make sales on the web. Let’s see how you can make yourself known on the web and the digital marketing strategies to adopt to develop …

What is the strategy of a marketing agency?

For a business project being launched or the development of a website, it is recommended to use the services of a marketing agency. What is a marketing agency? “Marketing” meaning “commercial operation”, it is easy to guess that a marketing agency …

5 platforms to sell your art on the internet

Given the importance of the internet, some artisans prefer to sell their art online. Fortunately, there are a variety of platforms that accompany artists in this project. This short guide presents the 5 best sites specialized in this field. Amazon Art …

What is Inbound Marketing?

A new commercial strategy was born a few years ago, it is the inbound marketing, it has the particularity that the customers flock themselves to the commercial. This is a very well thought-out strategy that has allowed a very large number …

What is the point of viral marketing?

Marketing has evolved so much in recent years. Today, he uses modern tools and methods that apply to his new field, digital! However, despite technological advances, word-of-mouth is always present, even on the web. It is called: viral marketing. Viral marketing …

What is segmentation in marketing?

As much as we would like to limit ourselves to saying that our product or service is suitable for everyone, there is no way that this is the case. In this case, who buys our products? Who is our Buyer Persona? …

What are the marketing targeting strategies?

A company cannot focus on all market sectors at the same time. It can only serve a few market sectors. The areas the company wants to serve are called the target market and the process of determining the target market is …

What is Content Marketing and how do I get started?

Content marketing is a marketing approach that uses articles, videos, podcasts and other relevant media to attract, connect and retain an audience. This strategy helps to build competency,increase brand recognition and keep the company top of mind for customers who purchase …

How to do digital marketing? Our advice!

Web marketing, e-marketing or digital marketing is simply online marketing! Indeed, with the explosion of digital, it has become necessary to move its marketing department to the web and direct all its strategies to the web, where the vast majority of …

How can a chatbot improve a company’s marketing?

Are you looking for strategies to improve the web visibility of your small or medium-sized business? You should know that this is a complex and delicate mission. Since the strong competition and the lack of mastery of marketing methods and means …

The rise of Chatbot Marketing Agencies

Looking at how you can start your very own Chatbot Agency? With the right know-how and a good start, you can begin to set up your own Chatbot Marketing Agency in no time ! But before we dive into that – …