The functioning of any company is inevitably linked to a controlled online activity. Nowadays, it is impossible for a company, whatever its field of activity, to survive and grow without an effective online communication strategy. Among the various tools related to the establishment of an online development strategy, the creation of a website is the cornerstone of effective communication. If it is essential for a company to have a quality website, some of them hesitate to use the services of a web agency, especially because of budget constraints.
Who should a company call for the design of its website?
Faced with the onslaught of competition, any respectable company must have a quality website. This allows him to :
- to have an attractive virtual showcase online in order to build and preserve its brand image;
- to set up the targeting of potential customers in order to seduce them;
- to communicate effectively online on its own activity as well as on the services it offers.
The creation of a website is part of the online development strategy of companies. This is especially true for companies that are involved in e-commerce, and often make most of their sales online. It is therefore essential for them to invest intelligently in their online communication.
Most companies hire web agencies to develop their online communication and design an effective and intelligent website. These agencies are service providers who are specialized in digital communication and especially in the creation and maintenance of websites. They are able to create a web development strategy adapted to each type of company, according to its needs, its size and its budget. If they guarantee companies a complete handling of their online communication, their services can be quite expensive and sometimes make companies hesitate to use their services. The services they offer range from understanding the digital needs of a company, to the implementation of an appropriate online communication strategy, through the creation and operation of websites.
How much does it cost to create a website for an e-commerce business?
Web agencies offer the creation and maintenance of websites for companies in exchange for a fee. It is therefore essential for any company, before calling upon this type of agency, to carefully evaluate the budget it wishes to allocate to its online communication. It is also about determining which web agency is the most suitable for you, taking into account the same criteria. You will then present him with a specification corresponding to your needs in digital communication and it is on the basis of this specification that the web agency will be able to establish an estimate for you.
If you decide to have your website created by a web agency, you should know that it will cost you, depending on the size of the project, between 1,000 and 5,000 euros, for a site containing up to ten pages.
For more elaborate web development options, such as online sales or course booking, the design of a website can wait for 100,000 euros, for the biggest companies. This represents an important budget, but you will have the guarantee to have a well designed website, by professionals and in conformity with the expectations of the consumers. Despite the size of the budget, the return on investment of a successful website is usually quite fast.
Due to budgetary constraints, you may opt for an alternative solution which consists of having your website designed by a freelance developer. This solution is generally less expensive, but it does not offer the same guarantees as the services provided by a web agency. So make sure you choose a competent developer who will be able to meet your expectations. On average, you will have to spend between 500 and 3,000 euros if you use a freelance developer to create your website. This amount can reach 50,000 euros for larger projects.
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