Chatbots are robots used to simulate conversations with humans. These computer programs can be associated with websites or social network accounts. Some companies use them to maintain good relations with their customers. This is the case of the chatbot messenger which is used to manage the subscribers of a Facebook page. How does it work? What is the procedure for creating it? What are the advantages for a company to use it? Find out the answers to all these questions in the rest of this article.
What is a chatbot messenger?
The word chatbot is actually a term taken from the English language. It is obtained from the association of two other words that make its definition clear. It is indeed about “chat” and “bot”. The word “chat” refers to the verb “to chat” which means “to discuss”, while “bot” is an abbreviation of “robot”.
The chatbot is therefore a robot capable of chatting. It is a computer program designed to converse with human beings, as if it were one. There are different types classified according to their functionality and mode of operation.
The messenger chatbot for example is exclusively reserved for the social network Facebook and its messaging application: Messenger. It is a conversational agent capable of chatting with the subscribers of a company’s Facebook account. Depending on the needs of the company, it can advertise, answer customer questions or collect information.
How does a chatbot messenger work?
The working principle of a chatbot messenger is very simple to understand. The robot is designed and associated with thecompany‘s Facebook account. Depending on the functionalities defined during its programming, it can meet specific needs. For example, it can only be responsible for providing information to customers about the company or its services.
If you want, you can use the tool to send jokes to the company’s customers or to pass on messages. They can be advertising or not. The conversational robot can also hold conversations of varying lengths with customers. At this level, the answers he gives for each of the client’s questions depend largely on his type.
Indeed, in the case of a classic chatbot, the answers are pre-recorded. This makes the number of possible answers very limited. The same applies to questions that theuser may ask. If the request of the latter is not known to the bot, it will not be able to give him an answer.
On the other hand, conversational robots equipped with Artificial Intelligence do not have this constraint. They are able to adapt to the nature of the client’s question. Thanks to NLP, the answer given is also very clear, and above all, precise. These chat bots are also equipped with Machine Learning technology that allows them to learn and evolve over time.
How to create a chatbot for your Facebook page?
Creating a chatbot messenger is very simple. This is a task that is now accessible to everyone. It is indeed possible to design your own conversational agent with or without programming skills.
Create your chatbot by coding
If you have some programming skills, creating a chatbot for your Facebook page won’t be a problem. Just choose a language and go for it. The most appropriate for this type of conversational robots are Python and PHP.
If you choose Python for example, you can use the Keras library. It will allow you to create a powerful and reactive bot. Moreover, it is possible to personalize it at will so that it corresponds to your real expectations.
However, it may happen that you have trouble writing some functions in your code. You can use the many online tutorials and expert advice on websites and forums.
You can also code your chatbot in PHP. However, in order for it to be really efficient, you need a minimum of skills in this language. It is then advisable to call on a professional to help you in the coding of the chatbot. However, you should know that there is a less expensive solution to create your chat bot without having to code.
Create your chatbot with Botnation without coding
Botnation is the ideal solution for those who want to create a chatbot without writing a single line of code. This tool allows you to quickly design your chatbot and integrate all the useful features for your business.
For example, sending a message or taking an order from a customer. The advantage is that it is very easy to configure and install on a web page or Facebook.
What are the advantages of using a chatbot on your Facebook page?
Using a chatbot messenger has huge advantages. These are felt by both the company and the customers who use it.
Replacing the customer service of his company
Chatbots are very convenient to replace the customer service of companies. Indeed, they are mainly used to address user concerns. Therefore, it is not necessary to hire staff for its customer service. The same goes for the Facebook account or page manager. The chatbot is more than enough.
It should be noted that its robot character allows it to respond instantly. The response to each message is sent immediately in order to reduce the waiting time of the customer. It is also a way to improve theuser experience of the latter and attract more and more prospects.
Make internet marketing easier
Chatbots are your best allies if you plan to advertise on the web. They allow us to collect information on the audience in order to propose adapted content. It is very practical to reach your target for sure and increase the success rate of your marketing campaign.
On the other hand, chatbots are really useful to transmit information. Most of them have a function to send messages to all subscribers of a web page. The advantage is that you have the possibility to personalize each message. This way, the customer knows that you care about them and their real needs.
In short, it is important to remember that creating a chatbot messenger has many advantages. Botnation is the ideal tool to do it for free and in a simple way.
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