5 tips for maintaining a good customer relationship

Gone are the days when customers were content to receive products/services ordered from a company to be satisfied. Nurturing customer relationships today requires much more than the offer itself to attract new prospects, build lasting relationships with customers and increase the …

How to do a customer satisfaction survey?

To judge the quality of the customer experience within a company, there is nothing better than a customer satisfaction survey. It can be presented in the form of a questionnaire and allows the collection of customer opinions on various aspects related …

How to improve the online customer experience?

To increase a company’s visibility today, an online presence is essential. However, it is not enough to create a web page or to offer services and products on the Internet to be profitable. It is also important to provide every customer …

How to do a customer satisfaction survey properly?

In order to improve their products and services as well as to develop customer loyalty, it is common for companies to organize customer satisfaction surveys. These are generally conducted in the form of questionnaires that are integrated into a chatbot or …

How to improve customer satisfaction?

Every company, regardless of its field of activity, aims to satisfy its customers. This is the sine qua non for the survival of the company. To do this, the company must provide a service that is of the highest quality. If …

Improve the customer experience for better loyalty

Customer satisfaction in business is essential for customer loyalty. Many Internet users rely on the opinions of other customers of a brand to make their purchasing decision. Improving a company’s customer experience is therefore important for better customer retention. This involves …

Digital customer experience: definition, tools and levers

More and more, companies are turning todigital customer experience to create a difference with the competition. This is understandable since consumer habits have evolved with the strong digitalization of the world. So what should we understand about the digital customer experience? …

Example of a customer satisfaction questionnaire

For any company that wants to develop in the long term, collecting the opinion of its customers is an essential step. This allows him to improve the quality of his service and to develop a good marketing strategy. For this purpose, …

How to manage the customer relationship at a distance?

Remote customer relationship management is not always easy for companies. It implies implementing effective strategies in order to be always close to the customers. On the other hand, there are tools that make it easy to do so. This is the …

5 levers for the development of the customer relationship

The customer relationship remains a key point in the evolution of any company. Establishing a good relationship with the customer is the guarantee of the company’s success in its objective to have a solid profitability. To maintain a good relationship with …

What is customer relationship management?

Whatever the marketing and sales strategies to be implemented in a company, it is important to put the customer at the heart of the action. Moreover, it is on the customer and his satisfaction that the company’s durability depends. This is …

E-commerce customer experience: X tips to improve it

The best marketing strategy to adopt in a company to increase its sales is to turn to the customer experience. Indeed, if the brand’s offer is important, several other parameters participate in improving the customer experience and thus customer satisfaction. To …

Customer relationship outsourcing: advantages and disadvantages

Within companies, there are still no qualified profiles or skills required to manage customer relations. This is a sensitive aspect in the development of any company specialized in the commercial sector. Faced with this situation, many brands prefer to outsource their …

5 tools to assess customer satisfaction

Customer satisfaction is the most important parameter for any company that wants to prosper. This is why most of them now use numerous tools that allow them to evaluate customer satisfaction at any time. What are these tools and how are …

Customer experience and digitalization: what strategy?

The marketing strategies to be recommended in society today are those that aim to optimize customer satisfaction. To achieve this goal, digital is an excellent asset. It also helps to create a good customer experience in the company. To help you, …

Importance of the customer experience for a company

Today, it is no longer enough to apply a price and product policy to differentiate your company from the competition. It also needs to offer customers an immersive experience. Indeed, customer satisfaction is the key to create a long-lasting relationship with …

Essential innovations in customer experience

Today, it is impossible to talk about marketing strategy in companies without referring to the customer experience. Indeed, any sustainable company or brand must rely on a strong CX (customer experience) program and a customer-centric approach. We talk about the customer …

Personalizing customer relations: how to do it?

Personalizing customer relations means offering each consumer a message adapted to his or her expectations or concerns. The goal is to provide your customers with a personalized experience to give everyone the value they deserve. This feeling of importance contributes to …

3 customer relationship automation solutions

Customer relationship automation remains an excellent marketing strategy to optimize your company’s customer satisfaction and loyalty. With artificial intelligence clearly at the forefront of technology evolution, the best way to automate your customer relationship is to opt for selfcare customer management …

Customer experience pyramid: presentation and explanation

Today, one of the main assets for the development of companies is the quality of the user experience. This evokes the customer’s experience throughout the buying process. This takes into account his first contact with the brand or company until the …

3 essential tools to measure customer satisfaction

Conducting a survey to measure customer satisfaction in a company is more of a necessity than a simple choice. It is a strategy that allows the company to evaluate the customer experience and to best meet consumer expectations. Thus, following an …

How important are customer relations for a company?

Customer relations are a major challenge for companies today. The client is a real actor in the development process of a firm. It is imperative for the latter to establish a serene and durable relationship with the customers. This implies implementing …

3 new indispensable customer relationship tools

Customer loyalty depends on good customer relations. Fortunately, today there are many marketing solutions available to you to strengthen and improve your customer relationship. Currently, new customer relationship tools are emerging. These new tools can help the marketing development of a …

3 examples of successful customer experience

Today, companies are faced with a major challenge: optimizing the customer experience. Indeed, it is the satisfaction of the customer which conditions the development of customer loyalty and thus, the increase of the company’s turnover. Investing in the improvement of the …

How to measure customer satisfaction? What tools?

The main objective of a company is the satisfaction of all customers. That is why it carries out the necessary actions to achieve this important goal. To get an idea of the customer satisfaction rate, the use of certain tools is …

Why measure customer satisfaction?

Customer satisfaction is the watchword for all companies aiming to move up in the market. This rate of customer satisfaction cannot be measured by simply looking at the customer. There are some key elements that need to be taken into account …

Relationship between customer and company: how to do it?

The customer-company relationship represents the way a company interacts with its customers to better meet their needs. Thus, the company’s objective is to provide effective solutions to the problems encountered by its customers, in a proactive manner to constantly improve their …